Wishlist By Square Shopify App – Market Share & Install Footprint
(Updated October 2026) Track Wishlist by Square's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Boost sales by letting shoppers save and buy favorites later.
Wishlist By Square — Market Share Across Shopify App Store Groups
Wishlist by Square's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordsquare | 70.64%19.80 | Growing |
Keywordadd item to cart | 65.33%1.88 | Declining |
KeywordSave for later | 62.82%17.99 | Declining |
Keywordwishlist | 52.16%4.68 | Declining |
Keywordconversion analytics | 38.46%13.86 | Growing |
Keywordsquare integration | 22.22%10.58 | Declining |
CategoryWishlists Marketing and conversion > Customer loyalty > Wishlists | 10.45%1.31 | Declining |
CategoryCustomer loyalty Marketing and conversion > Customer loyalty | 0.88%0.03 | Declining |
Keywordcustomer accounts | 0.84%0.16 | Declining |
CategoryMarketing and conversion | 0.09%0.01 | Declining |
Showing 1-10 out of 13
Key Insights:
- Wishlist by Square captures 70.6% of installs in square — its strongest position among the 10 Shopify groups shown (13 groups in total).
- Over the past 30 days, 2 gained share and 8 lost share — net downward pressure.
- Save for later saw the sharpest contraction (-17.99pp) — worth checking whether the dip is short-term or sustained.
Wishlist By Square — Market Share Trend Across Top Groups
Monthly market share trajectory for Wishlist by Square across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Save For Later | 64.18% | 62.58%1.6 | 80.29%17.71 | 77.35%2.94 | 67.71%9.64 | 77.33%9.62 |
| Square | 16.20% | 28.14%11.94 | 34.47%6.33 | 70.65%36.18 | 44.82%25.83 | 69.70%24.88 |
| Add Item To Cart | 62.36% | 54.84%7.52 | 62.91%8.07 | 77.15%14.24 | 63.80%13.35 | 64.40%0.6 |
| Wishlist | 50.35% | 47.69%2.66 | 54.80%7.11 | 56.86%2.06 | 51.94%4.92 | 51.40%0.54 |
| Conversion Analytics | 11.27% | 13.91%2.64 | 15.54%1.63 | 16.34%0.8 | 42.36%26.02 | 47.16%4.8 |
Key Insights:
- Wishlist by Square's biggest share gain is in Square — expanded from 2.6% to 69.7% over the charted period.
- Across the 5 plotted groups, Wishlist by Square expanded share in 5 and contracted in 0.
Top Categories Wishlist By Square Ranks In on Shopify
- Keywordsquare — Holds 70.6% market share in this keyword (+19.80pp this month) — Wishlist by Square's growing footprint here.
- Keywordadd item to cart — Holds 65.3% market share in this keyword (-1.88pp this month) — slipping in this keyword.
- KeywordSave for later — Holds 62.8% market share in this keyword (-17.99pp this month) — slipping in this keyword.
- Keywordwishlist — Holds 52.2% market share in this keyword (-4.68pp this month) — slipping in this keyword.
- Keywordconversion analytics — Holds 38.5% market share in this keyword (+13.86pp this month) — Wishlist by Square's growing footprint here.
Wishlist By Square on Shopify — Market Share FAQs
1. Where does Wishlist by Square have the most market share on Shopify?
Wishlist by Square captures the largest share of installs in square — 70.6% of the group's tracked install base, followed by 65.3% in add item to cart and 62.8% in Save for later. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Wishlist by Square gaining or losing share in?
Wishlist by Square is contracting in more groups than it's expanding. Save for later saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Wishlist by Square's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Wishlist by Square hold market share?
Wishlist by Square appears in 13 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Wishlist by Square's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Wishlist by Square is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
