(Updated October 2026) Track where Wishlist by Square's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Boost sales by letting shoppers save and buy favorites later.
Where Wishlist by Square's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 22.37% | 2.86 | |
| 2 | 7.89% | 1.80 | |
| 3 | 7.89% | 3.02 | |
| 4 | 6.58% | 0.48 | |
| 5 | 5.26% | 0.39 | |
| 6 | 5.26% | 0.39 | |
| 7 | 3.95% | 0.93 | |
| 8 | 3.95% | 0.29 | |
| 9 | 3.95% | 0.29 | |
| 10 | 2.63% | 0.19 |
Key Insights:
Monthly country share trajectory for Wishlist by Square across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
20.75% | 17.24%3.51 | 16.44%0.8 | 17.95%1.51 | 18.42%0.47 | 22.97%4.55 | |
7.55% | 5.17%2.38 | 4.11%1.06 | 2.56%1.55 | 7.89%5.33 | 8.11%0.22 | |
9.43% | 8.62%0.81 | 6.85%1.77 | 6.41%0.44 | 7.89%1.48 | 8.11%0.22 | |
5.66% | 5.17%0.49 | 6.85%1.68 | 6.41%0.44 | 6.58%0.17 | 5.41%1.17 | |
3.77% | 6.90%3.13 | 6.85%0.05 | 5.13%1.72 | 5.26%0.13 | 5.41%0.15 |
Key Insights:
United States leads Wishlist by Square's install base at 22.4%, with meaningful spread across additional top markets. Germany follows at 7.9%, with India at 7.9%. Together, the top 3 countries account for 38.1% of Wishlist by Square's worldwide reviews on Shopify. United Kingdom (6.6%) and France (5.3%) round out the top 5. India is the fastest-growing market for Wishlist by Square this month (+3.02pp) — emerging adoption worth tracking against the established leaders.
Wishlist by Square's install base split between United States (22.4%), Germany (7.9%), and India (7.9%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
United States is Wishlist by Square's largest market in this view — share expanded from 0 to 23.0% over the charted period. Across the top 5 countries plotted on this chart, Wishlist by Square's share expanded in 3 and contracted in 2 over the charted period — net internationalisation underway. United Kingdom is the sharpest contractor — slipping from 16.7% to 5.4% of installs over the charted window.
Wishlist by Square's +23.0pp expansion in United States alongside gains in 2 additional countries usually reflects internationalisation investments paying off — translations, regional payment integrations, or localised marketing landing in new markets.
United States contributes the largest share of Wishlist by Square's installs at 22.4% of all reviews. Adoption is meaningfully spread across several major markets, followed by Germany at 7.9% and India at 7.9%.
India is the fastest-growing market for Wishlist by Square this month, gaining +3.02pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Wishlist by Square's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Wishlist by Square has reviews from 39 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Wishlist by Square is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
Country shares update weekly as new reviews are crawled. Wishlist by Square's current footprint is expanding across multiple markets — switch the trend chart to Weekly granularity to spot recent inflection points.
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