Wishlist Shopify Apps – Analytics & Insights

Wishlist by Square dominates wishlist with 51.5% market share — a clear category leader Shopify merchants gravitate to first, 32.4pp ahead of Wishlist Fade ‑ My Wishlists (19.2%). Swym Wishlist Plus sits at #3 with 14.6% share, rounding out the top tier. Together, the top 3 apps absorb 85.3% of all wishlist installs — a highly concentrated landscape with limited room for new entrants. Wishlist Monk is the standout mover this month, climbing 7 positions — a momentum signal worth tracking.

Wishlist by Square still holds 51.5% share of wishlist apps, but rankings have moved this month — Wishlist Monk climbed 7 positions to #9, the strongest mover in the category. Sustained rank gains of this size usually indicate active product development, so the climbers are worth comparing on feature roadmap and support quality.

Wishlist by Square climbed from #6 (Oct 2025) to #1 (Oct 2026) — a 5-position gain among wishlist apps over the charted window. Across the top 5 plotted wishlist apps, 3 improved their ranking while 1 declined — the category is moving upward overall. Wishlist by Square's share expanded +50.8pp from 0.7% (Oct 2025) to 51.5% (Oct 2026) — a sustained widening of the gap against other wishlist apps over this window.

A 5-position move for the leader over the charted wishlist window is large enough to reflect real merchant adoption shifts, not just App Store noise — Wishlist by Square's climb as of Oct 2026 is the strongest trajectory signal in this chart.

United States is the largest single market for wishlist apps at 21.3% — but no country dominates, meaning wishlist apps serve a globally distributed merchant base. India follows at 12.4%, with Australia at 6.8%. Together, the top 3 markets account for 40.5% of wishlist app installs worldwide. United Kingdom (6.7%) and Germany (6.0%) round out the top 5. India is the fastest-growing market this month (+2.5pp), pointing to accelerating demand outside the established leaders.

With United States's 21.3% as the largest single market and the rest spread across many countries, the leading wishlist apps tend to be region-agnostic by design — geography matters less for app choice here than features, pricing, and support quality.

Swym Wishlist Plus reached 1,000 reviews in 92 months since launch — the fastest ramp among the top 5 wishlist apps tracked here. Growave: Loyalty & Wishlist crossed the same milestone in 119 months, 27 months behind.

3 apps on this chart haven't yet crossed 1,000 reviews: Wishlist by Square at 123, Wishlist Fade ‑ My Wishlists at 51, Magic Wishlist & Emails at 36 cumulative reviews. Wishlist by Square is closest to the milestone — its current count puts it roughly 12% of the way to 1,000.

The 27-month gap between Swym Wishlist Plus's and Growave: Loyalty & Wishlist's time-to-1,000 highlights how unevenly product-market fit landed across this wishlist set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.