Wishlist Shopify Apps – Analytics & Insights

Wishlist by Square dominates wishlist with 51.8% market share — a clear category leader Shopify merchants gravitate to first, 33.6pp ahead of Wishlist Plus ‑ My Wishlists (18.2%). Swym Wishlist Plus sits at #3 with 13.7% share, rounding out the top tier. Together, the top 3 apps absorb 83.6% of all wishlist installs — a highly concentrated landscape with limited room for new entrants. WishlistSuite Wishlist App is the standout mover this month, climbing 7 positions — a momentum signal worth tracking.

Wishlist by Square still holds 51.8% share of wishlist apps, but rankings have moved this month — WishlistSuite Wishlist App climbed 7 positions to #8, the strongest mover in the category. Sustained rank gains of this size usually indicate active product development, so the climbers are worth comparing on feature roadmap and support quality.

Wishlist by Square climbed from #6 (Sep 2025) to #1 (Sep 2026) — a 5-position gain among wishlist apps over the charted window. Across the top 5 plotted wishlist apps, 3 improved their ranking while 2 declined — the category is moving upward overall. Wishlist by Square's share expanded +51.1pp from 0.6% (Sep 2025) to 51.8% (Sep 2026) — a sustained widening of the gap against other wishlist apps over this window.

A 5-position move for the leader over the charted wishlist window is large enough to reflect real merchant adoption shifts, not just App Store noise — Wishlist by Square's climb as of Sep 2026 is the strongest trajectory signal in this chart.

United States is the largest single market for wishlist apps at 18.5% — but no country dominates, meaning wishlist apps serve a globally distributed merchant base. India follows at 10.3%, with United Kingdom at 7.9%. Together, the top 3 markets account for 36.7% of wishlist app installs worldwide. Australia (7.5%) and Germany (6.2%) round out the top 5. India is the fastest-growing market this month (+4.8pp), pointing to accelerating demand outside the established leaders.

With United States's 18.5% as the largest single market and the rest spread across many countries, the leading wishlist apps tend to be region-agnostic by design — geography matters less for app choice here than features, pricing, and support quality.

Swym Wishlist Plus reached 1,000 reviews in 93 months since launch — the fastest ramp among the top 5 wishlist apps tracked here. Growave: Loyalty & Wishlist crossed the same milestone in 119 months, 26 months behind.

3 apps on this chart haven't yet crossed 1,000 reviews: Wishlist Hero at 373, Wishlist by Square at 102, Wishlist Plus ‑ My Wishlists at 35 cumulative reviews. Wishlist Hero is closest to the milestone — its current count puts it roughly 37% of the way to 1,000.

The 26-month gap between Swym Wishlist Plus's and Growave: Loyalty & Wishlist's time-to-1,000 highlights how unevenly product-market fit landed across this wishlist set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.