Utm Attribution Shopify Apps – Market Share Breakdown
(Updated September 2026) See which utm attribution Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Utm Attribution Shopify Apps — Full Market Share Table
All tracked utm attribution Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  MetaShop: Instagram & Facebook | 76.43% | 3.51 | Climbing |
| 2 |  Omega Facebook Pixel, Meta Ads | 9.74% | 1.14 | Declining |
| 3 |  Parkour: Facebook Pixel & Feed | 8.96% | 2.71 | Declining |
| 4 |  Meta & Facebook Pixels by Nabu | 2.63% | 0.53 | Climbing |
| 5 |  Trackify Facebook Pixel,TikTok | 0.63% | 0.51 | Climbing |
| 6 |  Ⓩ Facebook Pixel Tiktok Pixel | 0.51% | 0.07 | Declining |
| 7 |  AI ‑ Easy Ads for Facebook Ads | 0.46% | 0.52 | Declining |
| 8 |  ∞ Facebook Pixel ‑Tiktok Pixel | 0.30% | 0.13 | Climbing |
| 9 |  OC Meta Pixel‑ Facebook Pixels | 0.09% | 0.18 | Declining |
| 10 |  Attribuly: Abandoned cart | 0.06% | 0.01 | Declining |
Showing 1-10 out of 25
Key Insights:
- MetaShop: Instagram & Facebook holds 76.4% share of utm attribution app installs — 66.7pp ahead of Omega Facebook Pixel, Meta Ads (9.7%).
- Top 3 apps (MetaShop: Instagram & Facebook, Omega Facebook Pixel, Meta Ads, Parkour: Facebook Pixel & Feed) account for 95.1% of all utm attribution install share — a concentrated market.
- MetaShop: Instagram & Facebook is gaining share fastest this month (+3.51pp) — the largest single gainer among the top utm attribution apps by share.
- Parkour: Facebook Pixel & Feed is losing share fastest (-2.71pp) — could indicate a churning user base or a stronger challenger gaining ground.
Utm Attribution Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 utm attribution Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| MetaShop: Instagram & Facebook | — | 69.6% | 72.9%3.27 | 76.8%3.89 | 81.5%4.7 | 81.9%0.42 |
| Omega Facebook Pixel, Meta Ads | — | 11.5% | 10.9%0.59 | 9.6%1.24 | 5.4%4.22 | 8.8%3.37 |
| Parkour: Facebook Pixel & Feed | — | 14.3% | 11.7%2.68 | 8.8%2.87 | 7.0%1.83 | 5.6%1.36 |
| Trackify Facebook Pixel,TikTok | — | 0.8% | 0.1%0.67 | 0.6%0.47 | 0.2%0.36 | 1.5%1.28 |
| Meta & Facebook Pixels by Nabu | — | 2.4% | 2.1%0.22 | 2.6%0.49 | 3.9%1.28 | 0.7%3.19 |
Key Insights:
- MetaShop: Instagram & Facebook's share expanded from 69.6% → 81.9% over the charted period.
- Of the top 5 tracked utm attribution apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Utm Attribution Shopify Apps by Country
Per-country market share rankings for utm attribution Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- MetaShop: Instagram & Facebook leads utm attribution apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- MetaShop: Instagram & Facebook leads worldwide, but China bucks the trend — Parkour: Facebook Pixel & Feed leads there.
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Top 5 Apps in Utm Attribution
- MetaShop: Instagram & Facebook — Leads utm attribution apps with 81.9% install share, rated 5.0★ — gaining share this month.
- Parkour: Facebook Pixel & Feed — Holds 5.6% of utm attribution app install share, rated 5.0★ — losing share this month.
- Omega Facebook Pixel, Meta Ads — Holds 8.8% of utm attribution app install share, rated 4.8★ — gaining share this month.
- Trackify Facebook Pixel,TikTok — Holds 1.5% of utm attribution app install share, rated 4.8★ — gaining share this month.
- Ⓩ Facebook Pixel Tiktok Pixel — Holds 0.5% of utm attribution app install share, rated 5.0★.
Utm Attribution Shopify Apps — Frequently Asked Questions
1. Which utm attribution app has the highest market share on Shopify?
MetaShop: Instagram & Facebook dominates the utm attribution category on Shopify with 76.4% of installs — 66.7pp ahead of Omega Facebook Pixel, Meta Ads. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for utm attribution Shopify apps?
For utm attribution (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which utm attribution apps are gaining market share on Shopify?
MetaShop: Instagram & Facebook is gaining utm attribution app market share fastest this month, up +3.51pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which utm attribution apps are losing market share on Shopify?
Parkour: Facebook Pixel & Feed has lost the most market share this month among utm attribution apps (-2.71pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most utm attribution Shopify app installs?
United States drives the largest share of utm attribution app installs at 50.3%, followed by United Kingdom at 7.4% and Canada at 3.7%. Use the country picker on the third card to compare market leaders by country.
6. How many utm attribution apps does ShopDigest track on Shopify?
ShopDigest tracks 96 utm attribution apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
