(Updated September 2026) Track the top utm attribution Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.
Top 10 utm attribution Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market Share | Reviews |
|---|---|---|---|
1 | 81.89% 0.42 | 611 51 | |
2 | 5.60% 1.36 | 193 2 | |
3 1 | 8.78% 3.37 | 1,004 8 | |
4 4 | 1.51% 1.29 | 398 7 | |
5 | 0.53% 0.00 | 166 3 | |
6 3 | 0.71% 3.19 | 119 5 | |
7 2 | 0.25% 0.14 | 107 3 | |
8 1 | 0.43% 0.31 | 316 3 | |
9 1 | 0.09% 0.02 | 174 4 | |
10 4 | 0.04% 0.02 | 142 2 |
Key Insights:
Monthly ranking and market share trends for the top 5 utm attribution Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| — | #1 | #1 | #1 | #1 | #1 | |
| — | #2 | #2 | #2 | #2 | #2 | |
| — | #3 | #3 | #3 | #41 | #31 | |
| — | #6 | #104 | #64 | #82 | #44 | |
| — | #5 | #41 | #51 | #5 | #5 |
Key Insights:
Top 5 countries driving installs for utm attribution Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market Share | Change |
|---|---|---|
50.3% | 1.96 | |
7.4% | 0.93 | |
3.7% | 0.03 | |
3.6% | 0.15 | |
2.9% | 0.40 |
Key Insights:
Race-style view of how the top 5 utm attribution Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
68 | 895 | |
Not yet reached | 515 | |
Not yet reached | 356 | |
Not yet reached | 175 | |
Not yet reached | 158 |
Key Insights:
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MetaShop: Instagram & Facebook dominates utm attribution with 81.9% market share — a clear category leader Shopify merchants gravitate to first, 76.3pp ahead of Parkour: Facebook Pixel & Feed (5.6%). Omega Facebook Pixel, Meta Ads sits at #3 with 8.8% share, rounding out the top tier. Together, the top 3 apps absorb 96.3% of all utm attribution installs — a highly concentrated landscape with limited room for new entrants. Trackify Facebook Pixel,TikTok is the standout mover this month, climbing 4 positions — a momentum signal worth tracking.
MetaShop: Instagram & Facebook's 81.9% lead has held stably this month, with the top 3 apps capturing 96.3% of all utm attribution installs. Parkour: Facebook Pixel & Feed (5.6%) is the natural alternative when store fit or pricing rules out MetaShop: Instagram & Facebook.
MetaShop: Instagram & Facebook held #1 steadily from May 2026 to Sep 2026 — an entrenched leader in utm attribution that challengers haven't displaced. Across the top 5 plotted utm attribution apps, 1 improved their ranking while 0 declined — the category is moving upward overall. MetaShop: Instagram & Facebook's share expanded +12.3pp from 69.6% (May 2026) to 81.9% (Sep 2026) — a sustained widening of the gap against other utm attribution apps over this window.
Stable rankings across the top 5 plotted utm attribution apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.
Omega Facebook Pixel, Meta Ads is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 68 months since launch. The remaining 4 utm attribution apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.
4 apps on this chart haven't yet crossed 1,000 reviews: MetaShop: Instagram & Facebook at 515, Trackify Facebook Pixel,TikTok at 356, Parkour: Facebook Pixel & Feed at 175, Ⓩ Facebook Pixel Tiktok Pixel at 158 cumulative reviews. MetaShop: Instagram & Facebook is closest to the milestone — its current count puts it roughly 52% of the way to 1,000.
Omega Facebook Pixel, Meta Ads is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the utm attribution category.
MetaShop: Instagram & Facebook is the leading utm attribution app on Shopify, holding 81.9% of category market share with 611 reviews — a clear default for most merchants.
MetaShop: Instagram & Facebook holds the highest market share among utm attribution apps at 81.9% (+0.42pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
ShopDigest tracks 96 utm attribution apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
Trackify Facebook Pixel,TikTok has shown the strongest ranking momentum, climbing 4 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
United States has the highest concentration of utm attribution app installs at 50.3%, followed by United Kingdom at 7.4%. The Geography tab shows the full country-by-country breakdown.
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
Omega Facebook Pixel, Meta Ads hit 1,000 reviews in 68 months since launch — the fastest review ramp among tracked utm attribution Shopify apps. See the Review Champions chart above for the full race.
Rankings and trends across every Shopify app, category, and keyword.