Purchase Tracking Shopify Apps – Market Share Breakdown
(Updated September 2026) See which purchase tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Purchase Tracking Shopify Apps — Full Market Share Table
All tracked purchase tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 49.08% | 0.70 | Climbing |
| 2 |  Propel Replay, Survey, Heatmap | 20.41% | 0.43 | Climbing |
| 3 |  Parkour: Facebook Pixel & Feed | 12.71% | 2.79 | Declining |
| 4 |  MIDA Replay, Heatmap & Insight | 11.12% | 0.77 | Declining |
| 5 |  Report Pundit: Custom Reports | 3.44% | 2.44 | Climbing |
| 6 |  Meta & Facebook Pixels by Nabu | 1.54% | 1.23 | Climbing |
| 7 |  Zigpoll Customer Surveys | 0.78% | 0.40 | Declining |
| 8 |  TP: True Profit Analytics | 0.19% | 0.02 | Declining |
| 9 |  Trackify Facebook Pixel,TikTok | 0.13% | 0.08 | Climbing |
| 10 |  Mipler ‑ Advanced Reports | 0.12% | 0.69 | Declining |
Showing 1-10 out of 26
Key Insights:
- Microsoft Clarity: AI Insights holds 49.1% share of purchase tracking app installs — 28.7pp ahead of Propel Replay, Survey, Heatmap (20.4%).
- Top 3 apps (Microsoft Clarity: AI Insights, Propel Replay, Survey, Heatmap, Parkour: Facebook Pixel & Feed) account for 82.2% of all purchase tracking install share — a fragmented market.
- Report Pundit: Custom Reports is gaining share fastest this month (+2.44pp) — the largest single gainer among the top purchase tracking apps by share.
- Parkour: Facebook Pixel & Feed is losing share fastest (-2.79pp) — could indicate a churning user base or a stronger challenger gaining ground.
Purchase Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 purchase tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | — | 44.9% | 48.5%3.55 | 49.4%0.93 | 50.5%1.16 | 66.1%15.6 |
| MIDA Replay, Heatmap & Insight | — | 12.0% | 11.8%0.16 | 11.1%0.77 | 21.5%10.45 | 16.4%5.08 |
| Parkour: Facebook Pixel & Feed | — | 17.8% | 15.4%2.37 | 12.5%2.98 | 10.0%2.47 | 6.5%3.54 |
| Propel Replay, Survey, Heatmap | — | 19.4% | 20.0%0.66 | 20.4%0.43 | 13.3%7.09 | 6.2%7.19 |
| Report Pundit: Custom Reports | — | 2.5% | 1.0%1.49 | 3.5%2.45 | 1.3%2.14 | 2.4%1.05 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 44.9% → 66.1% over the charted period.
- Of the top 5 tracked purchase tracking apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Purchase Tracking Shopify Apps by Country
Per-country market share rankings for purchase tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Microsoft Clarity: AI Insights leads purchase tracking apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Purchase Tracking
- Parkour: Facebook Pixel & Feed — Leads purchase tracking apps with 6.5% install share, rated 5.0★ — losing share this month.
- MIDA Replay, Heatmap & Insight — Holds 16.4% of purchase tracking app install share, rated 4.9★ — losing share this month.
- Microsoft Clarity: AI Insights — Holds 66.1% of purchase tracking app install share, rated 4.6★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 6.2% of purchase tracking app install share, rated 4.9★ — losing share this month.
- Zigpoll Customer Surveys — Holds 1.6% of purchase tracking app install share, rated 5.0★ — gaining share this month.
Purchase Tracking Shopify Apps — Frequently Asked Questions
1. Which purchase tracking app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among purchase tracking apps at 49.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for purchase tracking Shopify apps?
For purchase tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which purchase tracking apps are gaining market share on Shopify?
Report Pundit: Custom Reports is gaining purchase tracking app market share fastest this month, up +2.44pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which purchase tracking apps are losing market share on Shopify?
Parkour: Facebook Pixel & Feed has lost the most market share this month among purchase tracking apps (-2.79pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most purchase tracking Shopify app installs?
United States drives the largest share of purchase tracking app installs at 27.5%, followed by India at 7.7% and United Kingdom at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many purchase tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 purchase tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share purchase tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under purchase tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For purchase tracking, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
