Metafields & Custom Fields Shopify Apps – Market Share Breakdown
(Updated October 2026) See which metafields & custom fields Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Metafields & Custom Fields Shopify Apps — Full Market Share Table
All tracked metafields & custom fields Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Helium Customer Fields | 39.41% | 1.96 | Climbing |
| 2 |  Accentuate Custom Fields (ACF) | 32.54% | 0.63 | Climbing |
| 3 |  Easify Custom Product Options | 15.20% | 1.55 | Declining |
| 4 |  ACF: Metafields Custom Fields | 4.04% | 0.08 | Climbing |
| 5 |  Mini:Custom Fields Personalize | 1.86% | 0.88 | Declining |
| 6 |  Zigpoll Customer Surveys | 1.50% | 0.01 | Declining |
| 7 |  Blockify Checkout Customizer | 1.46% | 0.03 | Climbing |
| 8 |  Magical Custom Fields & Upload | 1.09% | 1.29 | Declining |
| 9 |  Equate ‑ Product Compare | 0.81% | 0.81 | Climbing |
| 10 |  POSify: Custom POS Fields | 0.81% | 0.51 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Helium Customer Fields holds 39.4% share of metafields & custom fields app installs — 6.9pp ahead of Accentuate Custom Fields (ACF) (32.5%).
- Top 3 apps (Helium Customer Fields, Accentuate Custom Fields (ACF), Easify Custom Product Options) account for 87.2% of all metafields & custom fields install share — a fragmented market.
- Helium Customer Fields is gaining share fastest this month (+1.96pp) — the largest single gainer among the top metafields & custom fields apps by share.
- Easify Custom Product Options is losing share fastest (-1.55pp) — could indicate a churning user base or a stronger challenger gaining ground.
Metafields & Custom Fields Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 metafields & custom fields Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Helium Customer Fields | 27.1%31.96 | 26.6%0.53 | 23.3%3.32 | 21.8%1.45 | 38.9%17.04 | 44.8%5.94 |
| Accentuate Custom Fields (ACF) | 34.1%31.89 | 33.7%0.41 | 33.8%0.04 | 37.0%3.28 | 32.5%4.56 | 20.9%11.63 |
| Easify Custom Product Options | 17.3%0.04 | 16.3%0.96 | 18.5%2.21 | 18.7%0.14 | 14.9%3.75 | 17.3%2.33 |
| ACF: Metafields Custom Fields | 4.1%3.08 | 3.9%0.2 | 4.2%0.33 | 4.4%0.22 | 3.9%0.54 | 4.7%0.87 |
| Mini:Custom Fields Personalize | 1.7%0.18 | 3.0%1.3 | 2.9%0.12 | 1.9%1.04 | 1.8%0.07 | 2.3%0.5 |
Key Insights:
- Helium Customer Fields's share expanded from 16.3% → 44.8% over the charted period.
- Of the top 5 tracked metafields & custom fields apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Metafields & Custom Fields Shopify Apps by Country
Per-country market share rankings for metafields & custom fields Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | |  |  | |
| 5 | | |  | | |
Key Insights:
- Helium Customer Fields leads in United States; ACF: Metafields Custom Fields leads in India.
- Helium Customer Fields leads worldwide, but 3 of 4 tracked markets crown a different leader — ACF: Metafields Custom Fields in India, Easify Custom Product Options in China, and others.
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Top 5 Apps in Metafields & Custom Fields
- ACF: Metafields Custom Fields — Leads metafields & custom fields apps with 4.7% install share, rated 4.5★ — gaining share this month.
- Flexi ‑ Metafield Custom Field — Holds 0 of metafields & custom fields app install share, rated 5.0★.
- Equate ‑ Product Compare — Holds 1.7% of metafields & custom fields app install share, rated 4.6★ — gaining share this month.
- Accentuate Custom Fields (ACF) — Holds 20.9% of metafields & custom fields app install share, rated 4.9★ — losing share this month.
- Helium Customer Fields — Holds 44.8% of metafields & custom fields app install share, rated 4.5★ — gaining share this month.
Metafields & Custom Fields Shopify Apps — Frequently Asked Questions
1. Which metafields & custom fields app has the highest market share on Shopify?
Helium Customer Fields ranks #1 by share among metafields & custom fields apps at 39.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for metafields & custom fields Shopify apps?
For metafields & custom fields (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which metafields & custom fields apps are gaining market share on Shopify?
Helium Customer Fields is gaining metafields & custom fields app market share fastest this month, up +1.96pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which metafields & custom fields apps are losing market share on Shopify?
Easify Custom Product Options has lost the most market share this month among metafields & custom fields apps (-1.55pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most metafields & custom fields Shopify app installs?
United States drives the largest share of metafields & custom fields app installs at 42.2%, followed by United Kingdom at 11.4% and Canada at 6.2%. Use the country picker on the third card to compare market leaders by country.
6. How many metafields & custom fields apps does ShopDigest track on Shopify?
ShopDigest tracks 96 metafields & custom fields apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share metafields & custom fields app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under metafields & custom fields (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For metafields & custom fields, Helium Customer Fields leads on share; see the rankings tab for who currently holds #1 position.
