Metafields & Custom Fields Shopify Apps – Analytics & Insights

ACF: Metafields Custom Fields ranks #1 for metafields & custom fields with 4.7% share — the leader position in a fragmented field where many apps are within striking distance, 4.7pp ahead of Flexi ‑ Metafield Custom Field (0). Equate ‑ Product Compare sits at #3 with 1.7% share, rounding out the top tier. The top 3 apps together hold only 6.4% — meaning metafields & custom fields is a fragmented market where lower-ranked apps still capture significant share. POSify: Custom POS Fields is the standout mover this month, climbing 2 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Metafields & Custom Fields is a fragmented market — the top 3 apps together hold only 6.4% of installs, leaving ACF: Metafields Custom Fields's 4.7% lead modest in absolute terms and Equate ‑ Product Compare at 1.7% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate metafields & custom fields options more than rank does.

ACF: Metafields Custom Fields held #1 steadily from Oct 2025 to Oct 2026 — an entrenched leader in metafields & custom fields that challengers haven't displaced. Among the top 5 plotted metafields & custom fields apps, 1 improved and 1 declined — rankings reshuffled without a single category-wide direction. ACF: Metafields Custom Fields's share held near 4.7% from Oct 2025 to Oct 2026 — a stable install base for metafields & custom fields apps rather than active gain or loss.

Stable rankings across the top 5 plotted metafields & custom fields apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.

United States dominates demand for metafields & custom fields apps with 42.2% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 11.4%, with Canada at 6.2%. Together, the top 3 markets account for 59.8% of metafields & custom fields app installs worldwide. Japan (5.7%) and India (5.5%) round out the top 5. Canada is the fastest-growing market this month (+2.5pp), pointing to accelerating demand outside the established leaders.

With 42.2% of metafields & custom fields app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (11.4%) and other regions sometimes find better fit in apps that over-index outside United States.

None of the top 5 metafields & custom fields apps tracked here have yet crossed 1,000 reviews. Helium Customer Fields leads the set on current cumulative reviews with 347 — closest to the milestone, at roughly 35% of the way there.

With no app in this metafields & custom fields set having crossed 1,000 reviews, the category is still in early adoption. Helium Customer Fields is the closest to breaking out at 347 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.