Event Tracking Shopify Apps – Market Share Breakdown
(Updated September 2026) See which event tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Event Tracking Shopify Apps — Full Market Share Table
All tracked event tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 49.19% | 0.01 | Climbing |
| 2 |  Propel Replay, Survey, Heatmap | 20.46% | 0.15 | Climbing |
| 3 |  Parkour: Facebook Pixel & Feed | 12.74% | 3.02 | Declining |
| 4 |  MIDA Replay, Heatmap & Insight | 11.15% | 0.94 | Declining |
| 5 |  Report Pundit: Custom Reports | 2.30% | 1.66 | Climbing |
| 6 |  TA MAPPY: Store Locator & Maps | 1.77% | 1.57 | Climbing |
| 7 |  Meta & Facebook Pixels by Nabu | 1.54% | 1.33 | Climbing |
| 8 |  Sort'd ‑ Prime Collection Sort | 0.28% | 0.37 | Declining |
| 9 |  Zigpoll Customer Surveys | 0.20% | 0.28 | Declining |
| 10 |  TP: True Profit Analytics | 0.19% | 0.03 | Declining |
Showing 1-10 out of 23
Key Insights:
- Microsoft Clarity: AI Insights holds 49.2% share of event tracking app installs — 28.7pp ahead of Propel Replay, Survey, Heatmap (20.5%).
- Top 3 apps (Microsoft Clarity: AI Insights, Propel Replay, Survey, Heatmap, Parkour: Facebook Pixel & Feed) account for 82.4% of all event tracking install share — a fragmented market.
- Report Pundit: Custom Reports is gaining share fastest this month (+1.66pp) — the largest single gainer among the top event tracking apps by share.
- Parkour: Facebook Pixel & Feed is losing share fastest (-3.02pp) — could indicate a churning user base or a stronger challenger gaining ground.
Event Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 event tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | — | 44.5% | 49.3%4.77 | 49.5%0.22 | 49.9%0.47 | 42.6%7.35 |
| MIDA Replay, Heatmap & Insight | — | 11.9% | 12.0%0.14 | 11.1%0.94 | 21.3%10.18 | 24.3%2.97 |
| Propel Replay, Survey, Heatmap | — | 19.2% | 20.4%1.18 | 20.5%0.13 | 13.2%7.28 | 16.4%3.22 |
| Parkour: Facebook Pixel & Feed | — | 17.6% | 15.7%1.94 | 12.5%3.22 | 9.9%2.61 | 9.3%0.53 |
 Omega Facebook Pixel, Meta Ads | — | — | — | — | 1.1% | 4.7%3.63 |
Key Insights:
- Microsoft Clarity: AI Insights's share contracted from 44.5% → 42.6% over the charted period.
- Of the top 5 tracked event tracking apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Event Tracking Shopify Apps by Country
Per-country market share rankings for event tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Microsoft Clarity: AI Insights leads event tracking apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Event Tracking
- Parkour: Facebook Pixel & Feed — Leads event tracking apps with 9.3% install share, rated 5.0★ — losing share this month.
- MIDA Replay, Heatmap & Insight — Holds 24.3% of event tracking app install share, rated 4.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 16.4% of event tracking app install share, rated 4.9★ — gaining share this month.
- Omega Facebook Pixel, Meta Ads — Holds 4.7% of event tracking app install share, rated 4.8★ — gaining share this month.
- Microsoft Clarity: AI Insights — Holds 42.6% of event tracking app install share, rated 4.6★ — losing share this month.
Event Tracking Shopify Apps — Frequently Asked Questions
1. Which event tracking app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among event tracking apps at 49.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for event tracking Shopify apps?
For event tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which event tracking apps are gaining market share on Shopify?
Report Pundit: Custom Reports is gaining event tracking app market share fastest this month, up +1.66pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which event tracking apps are losing market share on Shopify?
Parkour: Facebook Pixel & Feed has lost the most market share this month among event tracking apps (-3.02pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most event tracking Shopify app installs?
United States drives the largest share of event tracking app installs at 28.6%, followed by United Kingdom at 6.5% and India at 6.3%. Use the country picker on the third card to compare market leaders by country.
6. How many event tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 event tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share event tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under event tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For event tracking, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
