Event Tracking Shopify Apps – Market Share Breakdown
(Updated October 2026) See which event tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Event Tracking Shopify Apps — Full Market Share Table
All tracked event tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 52.62% | 3.77 | Climbing |
| 2 |  MIDA Replay, Heatmap & Insight | 23.08% | 0.69 | Climbing |
| 3 |  Propel Replay, Survey, Heatmap | 14.14% | 0.87 | Climbing |
| 4 |  Parkour: Facebook Pixel & Feed | 6.44% | 1.78 | Declining |
| 5 |  Zigpoll Customer Surveys | 2.14% | 1.42 | Climbing |
| 6 |  TiXel: Meta Pixel TikTok Pixel | 0.31% | 0.29 | Climbing |
| 7 |  Report Pundit: Custom Reports | 0.24% | 2.78 | Declining |
| 8 |  Sort'd Collection Sort & Merch | 0.24% | 0.18 | Climbing |
| 9 |  ZT Facebook Pixel TikTok Pixel | 0.23% | 0.14 | Climbing |
| 10 |  TP: True Profit Analytics | 0.14% | 0.01 | Declining |
Showing 1-10 out of 24
Key Insights:
- Microsoft Clarity: AI Insights holds 52.6% share of event tracking app installs — 29.5pp ahead of MIDA Replay, Heatmap & Insight (23.1%).
- Top 3 apps (Microsoft Clarity: AI Insights, MIDA Replay, Heatmap & Insight, Propel Replay, Survey, Heatmap) account for 89.8% of all event tracking install share — a fragmented market.
- Microsoft Clarity: AI Insights is gaining share fastest this month (+3.77pp) — the largest single gainer among the top event tracking apps by share.
- Report Pundit: Custom Reports is losing share fastest (-2.78pp) — could indicate a churning user base or a stronger challenger gaining ground.
Event Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 event tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 45.0% | 49.9%4.97 | 50.2%0.26 | 50.2% | 42.9%7.28 | 52.7%9.83 |
| MIDA Replay, Heatmap & Insight | 11.7% | 12.0%0.34 | 11.1%0.9 | 21.9%10.78 | 25.3%3.37 | 23.1%2.12 |
| Propel Replay, Survey, Heatmap | 18.7% | 19.8%1.14 | 19.9%0.02 | 12.7%7.17 | 15.4%2.7 | 14.1%1.28 |
| Parkour: Facebook Pixel & Feed | 17.7% | 15.5%2.18 | 12.3%3.24 | 9.5%2.79 | 9.1%0.4 | 6.3%2.77 |
| Zigpoll Customer Surveys | 0.1% | 0.5%0.38 | 0.2%0.29 | 0.3%0.09 | 1.2%0.92 | 2.1%0.94 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 45.0% → 52.7% over the charted period.
- Of the top 5 tracked event tracking apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Event Tracking Shopify Apps by Country
Per-country market share rankings for event tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Microsoft Clarity: AI Insights leads event tracking apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Event Tracking
- Parkour: Facebook Pixel & Feed — Leads event tracking apps with 6.3% install share, rated 4.9★ — losing share this month.
- MIDA Replay, Heatmap & Insight — Holds 23.1% of event tracking app install share, rated 4.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 14.1% of event tracking app install share, rated 4.9★ — gaining share this month.
- Microsoft Clarity: AI Insights — Holds 52.7% of event tracking app install share, rated 4.6★ — gaining share this month.
- Zigpoll Customer Surveys — Holds 2.2% of event tracking app install share, rated 5.0★ — gaining share this month.
Event Tracking Shopify Apps — Frequently Asked Questions
1. Which event tracking app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among event tracking apps at 52.6%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for event tracking Shopify apps?
For event tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which event tracking apps are gaining market share on Shopify?
Microsoft Clarity: AI Insights is gaining event tracking app market share fastest this month, up +3.77pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which event tracking apps are losing market share on Shopify?
Report Pundit: Custom Reports has lost the most market share this month among event tracking apps (-2.78pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most event tracking Shopify app installs?
United States drives the largest share of event tracking app installs at 28.9%, followed by India at 7.0% and United Kingdom at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many event tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 event tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share event tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under event tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For event tracking, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
