Cohort Analysis Shopify Apps – Analytics & Insights

MIDA Replay, Heatmap & Insight holds the top spot for cohort analysis with 25.7% market share, but the gap to challengers is closing, 12.1pp ahead of Propel Replay, Survey, Heatmap (13.6%). Microsoft Clarity: AI Insights sits at #3 with 56.4% share, rounding out the top tier. Together, the top 3 apps absorb 95.7% of all cohort analysis installs — a highly concentrated landscape with limited room for new entrants. Propel Replay, Survey, Heatmap is the standout mover this month, climbing 1 position — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

MIDA Replay, Heatmap & Insight leads at 25.7%, only 12.1pp ahead of Propel Replay, Survey, Heatmap (13.6%), with rankings stable this month. When the top two cohort analysis apps demonstrate similar real-world adoption, fit-for-store usually matters more than rank — comparing pricing model, integration depth, and support hours separates them better than the share gap does.

MIDA Replay, Heatmap & Insight climbed from #2 (May 2026) to #1 (Oct 2026) — a 1-position gain among cohort analysis apps over the charted window. Across the top 5 plotted cohort analysis apps, 3 improved their ranking while 1 declined — the category is moving upward overall. MIDA Replay, Heatmap & Insight's share expanded +13.2pp from 12.6% (May 2026) to 25.7% (Oct 2026) — a sustained widening of the gap against other cohort analysis apps over this window.

Stable rankings across the top 5 plotted cohort analysis apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.

United States dominates demand for cohort analysis apps with 28.9% of all tracked installs — a single market that effectively defines the category's product priorities. India follows at 7.4%, with United Kingdom at 7.1%. Together, the top 3 markets account for 43.3% of cohort analysis app installs worldwide. Australia (3.9%) and Canada (3.9%) round out the top 5.

With 28.9% of cohort analysis app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in India (7.4%) and other regions sometimes find better fit in apps that over-index outside United States.

Microsoft Clarity: AI Insights is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 10 months since launch. The remaining 4 cohort analysis apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

4 apps on this chart haven't yet crossed 1,000 reviews: Propel Replay, Survey, Heatmap at 692, MIDA Replay, Heatmap & Insight at 585, Trackify Facebook Pixel,TikTok at 398, Grapevine Post Purchase Survey at 228 cumulative reviews. Propel Replay, Survey, Heatmap is closest to the milestone — its current count puts it roughly 69% of the way to 1,000.

Microsoft Clarity: AI Insights is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the cohort analysis category.