Pinterest Shopify App – Market Share & Install Footprint
(Updated October 2026) Track Pinterest's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Put your products where people go to find ideas to try and buy.
Pinterest — Market Share Across Shopify App Store Groups
Pinterest's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordpinterest feed | 46.41%1.69 | Growing |
Keywordpinterest | 22.77%0.89 | Declining |
KeywordOrganic | 10.49%6.80 | Growing |
Collectioninstall-recommended-social-media-task | 1.06%0.01 | Declining |
CollectionUseful apps for Germany | 0.72%0.02 | Declining |
Collectioncustomize-checkout | 0.72%0.01 | Declining |
CategoryAds Marketing and conversion > Advertising > Ads | 0.69%0.02 | Declining |
CategoryAdvertising Marketing and conversion > Advertising | 0.54%0.01 | Declining |
CollectionWorks with Shopify Marketing | 0.51%0.01 | Declining |
CollectionUseful apps for Brazil | 0.44%0.02 | Declining |
Showing 1-10 out of 17
Key Insights:
- Pinterest captures 46.4% of installs in pinterest feed — its strongest position among the 10 Shopify groups shown (17 groups in total).
- Over the past 30 days, 2 gained share and 8 lost share — net downward pressure.
- pinterest saw the sharpest contraction (-0.89pp) — worth checking whether the dip is short-term or sustained.
Pinterest — Market Share Trend Across Top Groups
Monthly market share trajectory for Pinterest across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Pinterest Feed | 36.71% | 35.46%1.25 | 47.17%11.71 | 45.55%1.62 | 47.30%1.75 | 45.84%1.46 |
29.24% | 31.15%1.91 | 27.12%4.03 | 24.74%2.38 | 22.83%1.91 | 19.00%3.83 | |
| Organic | 23.16% | 32.98%9.82 | 2.57%30.41 | 4.23%1.66 | 12.17%7.94 | 10.06%2.11 |
| Install-Recommended-Social-Media-Task | 1.64% | 1.64% | 1.35%0.29 | 1.13%0.22 | 1.07%0.06 | 1.02%0.05 |
| Customize-Checkout | 1.11% | 1.12%0.01 | 0.94%0.18 | 0.80%0.14 | 0.76%0.04 | 0.73%0.03 |
Key Insights:
- Pinterest's biggest share gain is in Pinterest Feed — expanded from 10.6% to 45.8% over the charted period.
- Across the 5 plotted groups, Pinterest expanded share in 1 and contracted in 4.
Top Categories Pinterest Ranks In on Shopify
- Keywordpinterest feed — Holds 46.4% market share in this keyword (+1.69pp this month) — Pinterest's growing footprint here.
- Keywordpinterest — Holds 22.8% market share in this keyword (-0.89pp this month) — slipping in this keyword.
- KeywordOrganic — Holds 10.5% market share in this keyword (+6.80pp this month) — Pinterest's growing footprint here.
- Collectioninstall-recommended-social-media-task — Holds 1.1% market share in this collection (-0.01pp this month) — slipping in this collection.
- CollectionUseful apps for Germany — Holds 0.7% market share in this collection (-0.02pp this month) — slipping in this collection.
Pinterest on Shopify — Market Share FAQs
1. Where does Pinterest have the most market share on Shopify?
Pinterest captures the largest share of installs in pinterest feed — 46.4% of the group's tracked install base, followed by 22.8% in pinterest and 10.5% in Organic. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Pinterest gaining or losing share in?
Pinterest is contracting in more groups than it's expanding. pinterest saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Pinterest's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Pinterest hold market share?
Pinterest appears in 17 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Pinterest's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Pinterest is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
