Pinterest Shopify App – Country Distribution & Geographic Footprint
(Updated October 2026) Track where Pinterest's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Put your products where people go to find ideas to try and buy.
Pinterest — Country Distribution of Shopify Installs
Where Pinterest's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 34.04% | 2.69 |
| 2 |  United Kingdom | 10.64% | 1.61 |
| 3 |  Italy | 6.38% | 1.78 |
| 4 |  Hong Kong | 6.38% | 0.26 |
| 5 |  Netherlands | 6.38% | 4.34 |
| 6 |  Canada | 4.26% | 1.87 |
| 7 |  Poland | 4.26% | 0.17 |
| 8 |  New Zealand | 4.26% | 0.17 |
| 9 |  Germany | 2.13% | 0.09 |
| 10 |  Australia | 2.13% | 0.09 |
Showing 1-10 out of 45
Key Insights:
- United States contributes 34.0% of Pinterest's installs — its largest single market (45 countries tracked in total).
- Top 3 markets (United States, United Kingdom, Italy) cover 51.1% of Pinterest's reviews — highly concentrated demand.
- Netherlands is the fastest-growing market this month (+4.34pp) — emerging adoption worth tracking.
Pinterest — Country Share Trajectory Over Time
Monthly country share trajectory for Pinterest across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 33.33% | 38.10%4.77 | 33.90%4.2 | 35.29%1.39 | 35.42%0.13 | 35.56%0.14 |
| United Kingdom | 11.67% | 12.70%1.03 | 10.17%2.53 | 11.76%1.59 | 12.50%0.74 | 11.11%1.39 |
| Italy | 3.33% | 4.76%1.43 | 5.08%0.32 | 5.88%0.8 | 6.25%0.37 | 6.67%0.42 |
| Hong Kong | 1.67% | 3.17%1.5 | 5.08%1.91 | 5.88%0.8 | 6.25%0.37 | 6.67%0.42 |
| Netherlands | 1.67% | 1.59%0.08 | 3.39%1.8 | 3.92%0.53 | 6.25%2.33 | 6.67%0.42 |
Key Insights:
- United States is Pinterest's largest market in this chart — share contracted from 47.8% to 35.6% over the charted period.
- Hong Kong is the strongest expander for Pinterest — share moved from 0 to 6.7% over the charted period.
- Across the 5 plotted countries, Pinterest expanded in 4 and contracted in 1.
Pinterest — Where Its Merchant Base Lives
United States dominates Pinterest's install base on Shopify with 34.0% of all reviews — a single-region merchant base that effectively defines the app's product priorities. United Kingdom follows at 10.6%, with Italy at 6.4%. Together, the top 3 countries account for 51.1% of Pinterest's worldwide reviews on Shopify. Hong Kong (6.4%) and Netherlands (6.4%) round out the top 5. Netherlands is the fastest-growing market for Pinterest this month (+4.34pp) — emerging adoption worth tracking against the established leaders.
Pinterest's 34.0% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
Pinterest — Internationalisation Trajectory
United States is Pinterest's largest market in this view — share contracted from 47.8% to 35.6% over the charted period. Across the top 5 countries plotted on this chart, Pinterest's share expanded in 4 and contracted in 1 over the charted period — net internationalisation underway. Hong Kong is the strongest expander — moving from 0 to 6.7% of installs over the charted window.
With 4 countries expanding and 1 contracting for Pinterest, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
Top Categories Pinterest Ranks In on Shopify
- Keywordpinterest — Pinterest ranks #1 in this keyword — its leading position on Shopify.
- Keywordpinterest feed — Ranks #3 in this Shopify keyword.
- Collectioninstall-recommended-social-media-task — Ranks #3 in this Shopify collection.
- KeywordOrganic — Currently #4 in this keyword (climbed 3 positions this month).
- CollectionWorks with Shopify Marketing — Ranks #6 in this Shopify collection.
Pinterest on Shopify — Geography FAQs
1. Where is Pinterest most popular on Shopify?
United States contributes the largest share of Pinterest's installs at 34.0% of all reviews. Adoption is heavily concentrated in this single market, followed by United Kingdom at 10.6% and Italy at 6.4%.
2. Which countries is Pinterest growing fastest in on Shopify?
Netherlands is the fastest-growing market for Pinterest this month, gaining +4.34pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
3. How is Pinterest's country share calculated on Shopify?
Country share is computed as the percentage of Pinterest's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
4. In how many countries is Pinterest installed on Shopify?
Pinterest has reviews from 45 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
5. Is Pinterest a global Shopify app?
Pinterest's install base is heavily concentrated in United States (34.0% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
6. How often does Pinterest's geographic distribution update?
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
