Pinterest Shopify App – Benchmarks vs Category Leaders
(Updated October 2026) Compare Pinterest head-to-head with the top apps in Ads on the Shopify App Store — current rank, 30-day average, best position over the period, and a long-term trajectory chart so you can see whether Pinterest is closing the gap with leaders, holding steady, or losing ground. Put your products where people go to find ideas to try and buy.
Pinterest vs Top Apps in Ads on Shopify
Side-by-side comparison of Pinterest against the top 4 apps in the Ads category — current rank, 30-day average, and best position over the period. Switch the Group Selector to benchmark in any other group Pinterest ranks in; switch the page-level sub-tab for Market Share or Reviews columns instead.
| App | Rank | Average | Best |
|---|---|---|---|
| PinterestCURRENT APP | 82 | 6.58 | 5 |
 ChatGPT Ads | 1 | 1 | 1 |
 MetaShop: Instagram & Facebook | 21 | 1.39 | 1 |
 Google & YouTube | 31 | 1.81 | 1 |
 TikTok | 41 | 3.13 | 3 |
Key Insights:
- Pinterest ranks #8 in Ads — 7 positions behind ChatGPT Ads (#1).
- 30-day average position: 6.58; best ranking achieved: #5 — the spread reflects positional volatility over the window.
- Pinterest slipped 2 positions over the past 30 days against this comparison set.
- Direct competitors: ChatGPT Ads, MetaShop: Instagram & Facebook, Google & YouTube.
Pinterest — Rankings Trend vs Leaders in Ads
Monthly rank trajectory for Pinterest alongside the top 4 apps in the Ads category over the past year — see whether Pinterest is closing the gap with the leaders, holding steady, or losing ground. Y-axis is reversed so rank #1 sits at the top.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| ChatGPT Ads | — | — | — | — | #1 | #1 |
| MetaShop: Instagram & Facebook | #1 | #1 | #1 | #1 | #21 | #2 |
| Google & YouTube | #2 | #2 | #2 | #2 | #31 | #3 |
| TikTok | #3 | #3 | #3 | #3 | #41 | #4 |
| PinterestCURRENT APP | #6 | #51 | #72 | #61 | #82 | #8 |
Key Insights:
- Pinterest climbed from #9 to #8 in Ads over the charted period.
- Across the 5 apps plotted, 2 improved rank and 2 declined.
Pinterest — Head-to-Head vs Leaders in Ads
Pinterest ranks #8 in Ads — 7 positions behind ChatGPT Ads at #1. Over the last 30 days, Pinterest's average position in Ads was 6.58 and its best ranking reached #5 — the spread between average and best is a quick read on positional volatility. Pinterest slipped 2 positions in Ads over the past 30 days — the largest single 30-day move on this view. Direct competitors on this view include ChatGPT Ads, MetaShop: Instagram & Facebook and Google & YouTube.
Pinterest's 7-position gap to ChatGPT Ads in Ads usually reflects either a different feature focus (specialised vs broad-appeal) or genuine mid-tier positioning — for category merchants, the feature mix matters more here than the leaderboard slot.
Pinterest — Long-Term Ranking Trajectory vs Leaders in Ads
Pinterest climbed from #9 to #8 in Ads over the charted period — sustained ranking improvement against the comparison set. The gap to ChatGPT Ads (#1) has held roughly constant — neither closing nor widening meaningfully. Across the 5 apps plotted, 2 improved their rank and 2 declined over the charted window.
Pinterest's stable rank against ChatGPT Ads in Ads while 4 of 5 plotted apps moved means the relative competitive standing isn't deteriorating — the rest of the comparison set is reshuffling around a stable pair at the top.
Top Categories Pinterest Ranks In on Shopify
- Keywordpinterest — Pinterest ranks #1 in this keyword — its leading position on Shopify.
- Keywordpinterest feed — Ranks #3 in this Shopify keyword.
- Collectioninstall-recommended-social-media-task — Ranks #3 in this Shopify collection.
- KeywordOrganic — Currently #4 in this keyword (climbed 3 positions this month).
- CollectionWorks with Shopify Marketing — Ranks #6 in this Shopify collection.
Pinterest on Shopify — Benchmarks FAQs
1. How does Pinterest compare to leaders in Ads?
Pinterest ranks #8 in Ads, 7 positions behind ChatGPT Ads at #1. The trend chart shows whether the gap is closing or widening over the past year.
2. Which apps does Pinterest compete with on Shopify?
Pinterest's closest competitors in Ads on the Shopify App Store include ChatGPT Ads, MetaShop: Instagram & Facebook, Google & YouTube and TikTok. Use the App Selector on the comparison table above to swap competitors in or out, or the Group Selector to benchmark Pinterest in a different category, keyword, or collection.
3. Is Pinterest closing the gap on category leaders?
Pinterest has held its gap to ChatGPT Ads roughly constant over the charted period — neither closing in nor losing ground in Ads.
4. How does Pinterest's benchmark comparison work on ShopDigest?
The comparison table loads Pinterest alongside the top apps in its strongest Shopify category (Ads by default) and shows current rank, 30-day average rank, and best ranking over the period. Switch the Group Selector to compare in any other category, keyword, or collection Pinterest appears in. Switch the page-level sub-tab to swap rank columns for market share % or cumulative review counts of the same comparison set.
5. Can I benchmark Pinterest against apps in a different category?
Yes — use the Group Selector on the comparison table to pick any of the categories, keywords, or collections Pinterest ranks in. Switching the group reloads both cards together with the new comparison set; switching the page-level sub-tab (Rankings / Market Share / Reviews) swaps the metric in lock-step across both cards.
