Microsoft Channel Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Microsoft Channel's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Grow sales with Product Ads on the Microsoft Search Network..
Microsoft Channel — Market Share Across Shopify App Store Groups
Microsoft Channel's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordmicrosoft ads | 15.76%5.97 | Declining |
Keywordchannel advisor | 7.17%0.92 | Growing |
Keywordmessenger channel | 5.60%1.05 | Growing |
Keywordcancel trial | 4.86%1.43 | Declining |
Keywordbing shopping | 0.57%0.47 | Declining |
CategoryAds Marketing and conversion > Advertising > Ads | 0.27%0.01 | Declining |
CategoryAdvertising Marketing and conversion > Advertising | 0.21%0.00 | Declining |
CollectionWorks with Shopify Marketing | 0.20%0.00 | Declining |
Keywordinstagram channel | 0.19%0.04 | Declining |
Keywordconsumer | 0.12%0.06 | Growing |
Showing 1-10 out of 21
Key Insights:
- Microsoft Channel captures 15.8% of installs in microsoft ads — its strongest position among the 10 Shopify groups shown (21 groups in total).
- Over the past 30 days, 3 gained share and 7 lost share — net downward pressure.
- microsoft ads saw the sharpest contraction (-5.97pp) — worth checking whether the dip is short-term or sustained.
Microsoft Channel — Market Share Trend Across Top Groups
Monthly market share trajectory for Microsoft Channel across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Consumer | 0.03% | 0.15%0.12 | 0.07%0.08 | 0.11%0.04 | 3.83%3.72 | 6.42%2.59 |
| Channel Advisor | 5.78% | 6.43%0.65 | 6.21%0.22 | 6.85%0.64 | 4.99%1.86 | 5.19%0.2 |
| Cancel Trial | 5.87% | 6.15%0.28 | 6.26%0.11 | 4.62%1.64 | 3.44%1.18 | 4.97%1.53 |
| Microsoft Ads | — | — | 21.69% | 14.98%6.71 | 5.77%9.21 | 4.64%1.13 |
| Messenger Channel | 3.35% | 3.45%0.1 | 4.53%1.08 | 5.34%0.81 | 3.71%1.63 | 3.86%0.15 |
Key Insights:
- Microsoft Channel's biggest share gain is in Consumer — expanded from 0.0% to 6.4% over the charted period.
- Across the 5 plotted groups, Microsoft Channel expanded share in 2 and contracted in 3.
Top Categories Microsoft Channel Ranks In on Shopify
- Keywordmicrosoft ads — Holds 15.8% market share in this keyword (-5.97pp this month) — slipping in this keyword.
- Keywordchannel advisor — Holds 7.2% market share in this keyword (+0.92pp this month) — Microsoft Channel's growing footprint here.
- Keywordmessenger channel — Holds 5.6% market share in this keyword (+1.05pp this month) — Microsoft Channel's growing footprint here.
- Keywordcancel trial — Holds 4.9% market share in this keyword (-1.43pp this month) — slipping in this keyword.
- Keywordbing shopping — Holds 0.6% market share in this keyword (-0.47pp this month) — slipping in this keyword.
Microsoft Channel on Shopify — Market Share FAQs
1. Where does Microsoft Channel have the most market share on Shopify?
Microsoft Channel captures the largest share of installs in microsoft ads — 15.8% of the group's tracked install base, followed by 7.2% in channel advisor and 5.6% in messenger channel. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Microsoft Channel gaining or losing share in?
Microsoft Channel is contracting in more groups than it's expanding. microsoft ads saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Microsoft Channel's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Microsoft Channel hold market share?
Microsoft Channel appears in 21 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Microsoft Channel's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Microsoft Channel is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
