Microsoft Channel Shopify App

by Microsoft

Reach millions of new customers and expand your business using Microsoft Advertising. Increase sales by using Product Ads on the Microsoft Search Network.

3.1

(374)

Free
XY
5

Glowvibe, United States

3/30/2026

Very useful app to connect Shopify products to Microsoft and bring shopping.the setup is simple and it helps bring more traffic to my store.good

1 of 8

Install in your Shopify Store

.myshopify.com
72 customers chose this

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Microsoft Channel Charts

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Pros and Cons

Pros and Cons of Microsoft Channel

Pros

Easy Shopify Integration: Seamless connection and setup with Shopify stores, often completed quickly.

Efficient Product Sync: Smooth and fast synchronization of products for advertising campaigns.

Strong Customer Support: Responsive and helpful live support, often praised for quick resolutions.

User-Friendly Setup: Intuitive and straightforward installation process with minimal hassle.

Cons

Account Suspension Issues: Frequent unexplained account suspensions with poor appeal processes.

Technical Glitches: Persistent errors during setup, payment binding, and campaign creation.


Screenshots


About the App

Increase sales by using Product Ads on the Microsoft Search Network.

  • Business Growth: Expand your business by reaching a big, valuable group of customers.
  • Product Listings: Display your products through free and paid listings.
  • Real-Time Reporting : Guarantee your success with live reporting.

Keywords

Microsoft Advertising Shopify apps
Product Ads Shopify apps
Bing Shopping Shopify apps
Microsoft Search Network Shopify apps
Shopify ads integration Shopify apps
Free product listings Shopify apps
Paid product ads Shopify apps
Reach new shoppers Shopify apps
Easy ad setup Shopify apps
Campaign performance reports Shopify apps
Shopify Microsoft integration Shopify apps
Bing Shopping tab Shopify apps
Microsoft Start Shopping Shopify apps
Shopify advertising tools Shopify apps
Shopify marketing apps

Key Features

  • Reach millions of potential customers through Microsoft’s search and audience networks.
  • Show products on Bing Shopping and Microsoft Start Shopping tabs for free.
  • Set up paid and free product listings effortlessly.

Pricing

Microsoft Channel Pricing Plans

Free

$0/month

Here's an overview of Microsoft Channel costs for each of the plan(s):

The app offers 1 free plan(s). The free plan(s) offered by Microsoft Channel: (Free).

The plan encompasses all the features provided by the app.

Microsoft Channel Price Summary
Pricing summaryFree to install. Additional charges may apply.
Total Pricing Plan(s)1
Number of free plan(s)1
Number of paid plan(s)0
Free trial availableNo

Microsoft Channel Shopify App Discounts

If you are looking for discounts on Microsoft Channel app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with Microsoft to secure better deals on the Microsoft Channel app exclusively for you.

*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.

Contact Us For a Discount
Coming Soon

Testimonials

What our users say about Microsoft Channel

“Very useful app to connect Shopify products to Microsoft and bring shopping.the setup is simple and it helps bring more traffic to my store.good ”

Glowvibe
United States

“Excellent app,fast, accurate product syncing and super easy to use”

Merchandise Emporium
United States

“After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.”

Wade Living
United States

Trusted By

Trusted by the best Shopify stores

Glowvibe

United States

Merchandise Emporium

United States

Wade Living

United States

Konan cosmetics

United States

SoFlo Boho Boutique

United States

Yellow Cart Family Store

United States

WoodArtSupply

United States

Noir&Gold™

United Kingdom


Reach millions of new customers and expand your business using Microsoft Advertising.

Attract New Customers

Increase your audience. Every month, 116 million individual searchers in the US use the Microsoft Search Network.

Simple, Straightforward Setup

Link your Shopify account to an existing or new Microsoft Advertising account to easily set up and optimize campaigns.

Evaluate Your Achievements

Monitor your campaigns' success and make immediate updates using performance reports within the Shopify platform.


Comparison

Top Microsoft Channel Alternatives Detailed Comparison

The table below highlights the crucial differences between Microsoft Channel and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Microsoft ChannelMicrosoft ChannelView on Shopify
General Information
Ratings
3.1(322 reviews)
3.8(5,372 reviews)
Developed byMicrosoftMeta
Launch Date9/30/201910/4/2018
PricingFreeFree
ObjectiveIncrease sales by using Product Ads on the Microsoft Search Network.Sell your products on Facebook and Instagram.
CategoriesAdsAds, Marketplaces
Key Features & Highlights
PurposeReach millions of new customers and expand your business using Microsoft Advertising.Sell on Facebook and Instagram easily while managing your business in one location with Shopify.
Features List
  1. Reach millions of potential customers through Microsoft’s search and audience networks.
  2. Show products on Bing Shopping and Microsoft Start Shopping tabs for free.
  3. Set up paid and free product listings effortlessly.
  1. Automatically sync products to Facebook and Instagram shops for seamless selling.
  2. Track shop performance with insights on top-selling and most-tagged items.
  3. Improve ad results by setting up a conversion pixel for better targeting.
Highlights
  1. Based in Canada
  1. Based in Australia
User Reviews and Ratings
Recommended %67.0%66.8%
Pros
  1. Seamless connection and setup with Shopify stores, often completed quickly.
  2. Smooth and fast synchronization of products for advertising campaigns.
  3. Responsive and helpful live support, often praised for quick resolutions.
  4. Intuitive and straightforward installation process with minimal hassle.
  5. Offers promotional ad credits to help users start campaigns.
  6. Streamlined process for setting up and launching ad campaigns.
  7. Valued by small business owners for growth and marketing support.
  1. The app simplifies connecting Shopify stores to Facebook and Instagram, with many users reporting a seamless setup process.
  2. Many reviewers highlighted the app’s intuitive design and straightforward navigation.
  3. Multiple users praised the app for its fast and hassle-free installation and configuration.
  4. The app is valued for its ability to enhance product visibility and streamline ad management.
  5. Several users noted the app works consistently well once properly set up.
  6. The app is appreciated for leveling the playing field for small and new businesses.
  7. Many users reported increased sales and customer engagement after using the app.
  8. The app offers a range of functionalities, including product syncing and performance tracking.
  9. First-time users often found the app easy to understand and use.
  10. The app is praised for its seamless connection with Shopify, making it a valuable tool for e-commerce.
Cons
  1. Frequent unexplained account suspensions with poor appeal processes.
  2. Persistent errors during setup, payment binding, and campaign creation.
  3. Delays in store and product approvals, hindering campaign launches.
  4. Unjustified "high risk" flags for stores, leading to rejections.
  1. Many users reported a lack of responsive or helpful support from both Shopify and Facebook.
  2. Numerous reviews mentioned bugs, crashes, and connectivity problems, especially after updates.
  3. Several users experienced sudden account suspensions or restrictions with little explanation or recourse.
  4. Some users noted the app works intermittently, with features failing without warning.
Pricing and Plans
Total Pricing Plans11
Free PlanAvailableAvailable
Free TrialNoNo
Technical Information
Rating
3.1
3.8
Total Reviews3744,511
Launch Date9/30/201910/4/2018
SD Points68590

More Details About Microsoft Channel

Product Description

The Microsoft Channel app enables Shopify merchants to connect with millions of consumers on Microsoft's search and audience networks. Merchants can display their products through free and paid listings, which will be automatically visible on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

AI Summary

The Shopify app integrates with Microsoft Advertising to streamline ad campaign creation and product feed management for e-commerce stores. Its key features include automated product feed synchronization, simplified ad setup, and built-in conversion tracking. The app is praised for its seamless Shopify integration, ease of initial setup, and responsive live customer support, which contrasts with competitors. However, significant drawbacks include frequent account suspensions without clear explanations, prolonged approval processes, and technical issues during payment method setup or account linking. Some users report slow product synchronization, unresponsive support for unresolved issues, and occasional performance delays due to added code impacting page load times. While the app offers a user-friendly interface and free integration, its reliability varies, with inconsistent functionality for certain store configurations (e.g., special characters in product variants or store names). The platform is positioned as a viable alternative to Google Ads but struggles with transparency in policy enforcement and campaign performance tracking.

Support

For any questions, concerns, or assistance with Microsoft Channel, the dedicated support team is readily available to help.To reach out to the support team, users can send an email to [email protected].

Microsoft Channel Support Information In A Nutshell:

Support Email:[email protected]
Contact Number(s):Not available
FAQ Page:Not available
Privacy Policy:Privacy details
Language Support:English
Integration

The list of top Shopify apps or features or software tools that Microsoft Channel seamlessly integrates are given below:

Checkout
Shopify Admin
Developer

Name: Microsoft

Website: /partners/bing-app

Address: One Microsoft Way, Redmond, WA, 98052

Looking to install Microsoft Channel app on your store?

ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.

Why Choose ShopDigest?

  • Highly experienced and vetted team for successful app installation
  • Assured support and guidance throughout the installation and beyond
  • Customized services to meet unique business needs
  • 30-day no questions asked refund policy
  • Lowest pricing guaranteed (starts at just $10/hour)

Microsoft Channel Q&A

How does this app help grow my sales?

It connects your Shopify store to Microsoft’s search and audience networks, showcasing products to millions of potential buyers through free and paid listings.

Who is this app best suited for?

Shopify merchants looking to expand their reach by targeting professionals and online shoppers on Microsoft’s platforms like Bing and Microsoft Start.

Are there free listing options available?

Yes, your products automatically appear on Microsoft Bing Shopping and Microsoft Start Shopping tabs without ad spend, increasing visibility.

Can I track ad performance in real-time?

Yes, live reporting within Shopify lets you monitor clicks, conversions, and spending to optimize campaigns instantly.

How easy is it to set up campaigns?

The app integrates seamlessly with Shopify and Microsoft Advertising, automating setup and bid optimization for efficiency.

What audience can I reach with this app?

Over 116 million monthly US searchers on Microsoft’s networks, including high-intent shoppers and professionals.

Does the app support automated ad campaigns?

Yes, it offers automated bidding and campaign management to maximize ROI with minimal manual effort.

Can I adjust campaigns after launching them?

Absolutely—performance reports and in-platform controls let you tweak bids, budgets, and targeting anytime.

Is this app beginner-friendly?

Yes, its intuitive setup and guided onboarding make it accessible even for those new to digital advertising.


Customer Reviews

5.0
374 total reviews
5
233
4
41
3
14
2
9
1
77

Microsoft Channel has an overall rating of 3.9 stars from a total of 374 reviews on the Shopify app store. Of these, 274 (73.3%) are positive, 14 (3.7%) are neutral, and 86 (23.0%) are negative*.

*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.

Glowvibefrom United States
March 30, 2026

Very useful app to connect Shopify products to Microsoft and bring shopping.the setup is simple and it helps bring more traffic to my store.good

Merchandise Emporiumfrom United States
February 16, 2026

Excellent app,fast, accurate product syncing and super easy to use

Developer response
Developer ResponseFebruary 17, 2026

Excellent app,fast, accurate product syncing and super easy to use

Wade Livingfrom United States
February 12, 2026

After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.

Developer response
Developer ResponseFebruary 13, 2026

After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.

Konan cosmeticsfrom United States
August 28, 2025

Great app. If you want a presence on the web,please use it

SoFlo Boho Boutiquefrom United States
August 17, 2025

Easy to install and navigate. I wish I would have done it years ago :)

Developer response
Developer ResponseAugust 25, 2025

Easy to install and navigate. I wish I would have done it years ago :)


Video Demo and Screenshots

Product Video

Microsoft Channel Demo

Product Screenshots

Microsoft Channel screenshot 1
Microsoft Channel screenshot 2

Installation Steps

How to install Microsoft Channel on your Shopify store

1

Find your app

Use filters like pricing, availability, and features to find the perfect match for your store's needs.

2

Get a personalized setup plan

Our team will create an installation plan based on your current store setup, goals, and requirements.

3

Install at your own pace

Perfect your store's functionality without the pressure to move on until you're ready.

Install in your Shopify Store

.myshopify.com
72 customers chose this

Microsoft Channel FAQ's

How do I install the Microsoft Channel Shopify app?

To install Microsoft Channel app on your Shopify store, click on the Microsoft Channel installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process.

If you need our expert guidance to help you install Microsoft Channel on your Shopify store, then contact us now.

What are the key features of Microsoft Channel?

The key features offered by Microsoft Channel to Shopify store owners are:

  • ✅Grow your business with a large valuable audience
  • ✅Showcase your products with free and paid listings
  • ✅Ensure your success with real time reporting
Does Microsoft Channel integrate with other Shopify apps or tools?

Yes, Microsoft Channel seamlessly integrates with other Shopify apps or tools, such as Expand your business by reaching a big, valuable group of customers., Display your products through free and paid listings., Guarantee your success with live reporting..

Is there a free trial available for Microsoft Channel?

No, Microsoft Channel does not offer any free trial.

What are the pricing plans for Microsoft Channel?

The app offers 1 plan that is forever-free.

How does billing work for Microsoft Channel?

Microsoft Channel is completely free to install and use. Additional charges may or may not apply.

Can I cancel or upgrade my subscription plan at any time?

Yes, Microsoft Channel allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Microsoft Channel offer customer support? How can I get assistance?

Yes, Microsoft Channel offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].

Is Microsoft Channel compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.


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3.8
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13.4K installs last month approx
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4.5
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4.8
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38.8K installs last month approx
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