Utm Tracking Shopify Apps – Market Share Breakdown
(Updated October 2026) See which utm tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Utm Tracking Shopify Apps — Full Market Share Table
All tracked utm tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 47.04% | 8.35 | Climbing |
| 2 |  MIDA Replay, Heatmap & Insight | 37.89% | 4.53 | Declining |
| 3 |  Propel Replay, Survey, Heatmap | 5.50% | 2.51 | Declining |
| 4 |  IndexGPT: AI SEO for ChatGPT | 4.99% | 0.81 | Climbing |
| 5 |  Parkour: Facebook Pixel & Feed | 2.38% | 2.44 | Declining |
| 6 |  Zigpoll Customer Surveys | 0.65% | 0.65 | Climbing |
| 7 |  Report Pundit: Custom Reports | 0.43% | 0.10 | Climbing |
| 8 |  Trackify Facebook Pixel,TikTok | 0.41% | 0.06 | Declining |
| 9 |  Juicy Profit Analytics | 0.21% | 0.11 | Climbing |
| 10 |  TP: True Profit Analytics | 0.13% | 0.04 | Declining |
Showing 1-10 out of 23
Key Insights:
- Microsoft Clarity: AI Insights holds 47.0% share of utm tracking app installs — 9.2pp ahead of MIDA Replay, Heatmap & Insight (37.9%).
- Top 3 apps (Microsoft Clarity: AI Insights, MIDA Replay, Heatmap & Insight, Propel Replay, Survey, Heatmap) account for 90.4% of all utm tracking install share — a competitive market.
- Microsoft Clarity: AI Insights is gaining share fastest this month (+8.35pp) — the largest single gainer among the top utm tracking apps by share.
- MIDA Replay, Heatmap & Insight is losing share fastest (-4.53pp) — could indicate a churning user base or a stronger challenger gaining ground.
Utm Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 utm tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| MIDA Replay, Heatmap & Insight | 18.7% | 18.5%0.21 | 17.6%0.84 | 41.0%23.35 | 37.7%3.32 | 39.7%2.01 |
| Microsoft Clarity: AI Insights | 45.8% | 48.9%3.07 | 50.7%1.79 | 38.8%11.89 | 46.9%8.15 | 37.8%9.14 |
| Propel Replay, Survey, Heatmap | 12.1% | 12.4%0.24 | 12.8%0.4 | 7.5%5.29 | 5.4%2.06 | 13.6%8.15 |
| IndexGPT: AI SEO for ChatGPT | — | — | 2.0% | 4.1%2.14 | 5.3%1.23 | 5.2%0.2 |
| Parkour: Facebook Pixel & Feed | 18.0% | 15.2%2.84 | 12.4%2.8 | 5.4%7 | 2.6%2.76 | 1.4%1.25 |
Key Insights:
- MIDA Replay, Heatmap & Insight's share expanded from 18.7% → 39.7% over the charted period.
- Of the top 5 tracked utm tracking apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Utm Tracking Shopify Apps by Country
Per-country market share rankings for utm tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Microsoft Clarity: AI Insights leads utm tracking apps in 3 of 4 tracked markets (India, China, United Kingdom).
- Microsoft Clarity: AI Insights leads worldwide, but United States bucks the trend — MIDA Replay, Heatmap & Insight leads there.
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Top 5 Apps in Utm Tracking
- MIDA Replay, Heatmap & Insight — Leads utm tracking apps with 39.7% install share, rated 4.9★ — losing share this month.
- IndexGPT: AI SEO for ChatGPT — Holds 5.1% of utm tracking app install share, rated 4.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 13.6% of utm tracking app install share, rated 4.9★ — gaining share this month.
- Parkour: Facebook Pixel & Feed — Holds 1.3% of utm tracking app install share, rated 4.9★ — losing share this month.
- Microsoft Clarity: AI Insights — Holds 37.8% of utm tracking app install share, rated 4.6★ — losing share this month.
Utm Tracking Shopify Apps — Frequently Asked Questions
1. Which utm tracking app has the highest market share on Shopify?
Microsoft Clarity: AI Insights currently holds the highest market share for utm tracking apps at 47.0%, but the category is competitive — MIDA Replay, Heatmap & Insight is close behind at 37.9%. The right choice depends on your specific store needs.
2. How is market share calculated for utm tracking Shopify apps?
For utm tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which utm tracking apps are gaining market share on Shopify?
Microsoft Clarity: AI Insights is gaining utm tracking app market share fastest this month, up +8.35pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which utm tracking apps are losing market share on Shopify?
MIDA Replay, Heatmap & Insight has lost the most market share this month among utm tracking apps (-4.53pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most utm tracking Shopify app installs?
United States drives the largest share of utm tracking app installs at 31.7%, followed by United Kingdom at 6.6% and India at 6.2%. Use the country picker on the third card to compare market leaders by country.
6. How many utm tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 utm tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
