Tracking Shopify Apps – Market Share Breakdown
(Updated October 2026) See which tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Tracking Shopify Apps — Full Market Share Table
All tracked tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  17TRACK Order Tracking | 70.89% | 0.90 | Declining |
| 2 |  CWILL Order Tracking | 20.10% | 5.71 | Climbing |
| 3 |  Track123 Order Tracking | 7.23% | 5.12 | Declining |
| 4 |  WhatsApp | 0.62% | 0.23 | Climbing |
| 5 |  Avada Order Tracking | 0.56% | 0.12 | Climbing |
| 6 |  AfterShip Order Tracking | 0.40% | 0.02 | Declining |
| 7 |  Synctrack AI Order Tracking | 0.09% | 0.01 | Declining |
| 8 |  Synctrack PayPal Tracking Sync | 0.05% | 0.00 | Climbing |
| 9 |  Tracktor Order Tracking | 0.02% | 0.01 | Climbing |
| 10 |  Loop Returns & Exchanges | 0.01% | 0.00 | Declining |
Showing 1-10 out of 25
Key Insights:
- 17TRACK Order Tracking holds 70.9% share of tracking app installs — 50.8pp ahead of CWILL Order Tracking (20.1%).
- Top 3 apps (17TRACK Order Tracking, CWILL Order Tracking, Track123 Order Tracking) account for 98.2% of all tracking install share — a concentrated market.
- CWILL Order Tracking is gaining share fastest this month (+5.71pp) — the largest single gainer among the top tracking apps by share.
- Track123 Order Tracking is losing share fastest (-5.12pp) — could indicate a churning user base or a stronger challenger gaining ground.
Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| 17TRACK Order Tracking | 68.9%22.58 | 47.1%21.78 | 47.4%0.22 | 71.1%23.75 | 70.1%0.99 | 71.0%0.93 |
| CWILL Order Tracking | 17.2%5.63 | 21.7%4.45 | 20.9%0.82 | 15.0%5.82 | 21.3%6.27 | 20.0%1.28 |
| Track123 Order Tracking | 12.7%16.64 | 29.4%16.71 | 30.1%0.63 | 12.6%17.47 | 7.2%5.4 | 7.2%0.05 |
| WhatsApp | 0.2%0.04 | 0.5%0.27 | 0.5% | 0.2%0.27 | 0.2%0.01 | 0.6%0.42 |
| Avada Order Tracking | 0.0% | 0.2%0.14 | 0.2%0.07 | 0.4%0.17 | 0.5%0.12 | 0.6%0.05 |
Key Insights:
- 17TRACK Order Tracking's share expanded from 48.0% → 71.0% over the charted period.
- Of the top 5 tracked tracking apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Tracking Shopify Apps by Country
Per-country market share rankings for tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- 17TRACK Order Tracking leads tracking apps in all 4 tracked markets — United States, India, China, United Kingdom.
⚠️ Data issue or feedback?
Reach out to us at [email protected].
Top 5 Apps in Tracking
- 17TRACK Order Tracking — Leads tracking apps with 71.1% install share, rated 4.9★ — losing share this month.
- CWILL Order Tracking — Holds 20.0% of tracking app install share, rated 5.0★ — gaining share this month.
- Track123 Order Tracking — Holds 7.1% of tracking app install share, rated 4.9★ — losing share this month.
- Avada Order Tracking — Holds 0.6% of tracking app install share, rated 5.0★ — gaining share this month.
- AfterShip Order Tracking — Holds 0.4% of tracking app install share, rated 4.6★.
Tracking Shopify Apps — Frequently Asked Questions
1. Which tracking app has the highest market share on Shopify?
17TRACK Order Tracking dominates the tracking category on Shopify with 70.9% of installs — 50.8pp ahead of CWILL Order Tracking. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for tracking Shopify apps?
For tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which tracking apps are gaining market share on Shopify?
CWILL Order Tracking is gaining tracking app market share fastest this month, up +5.71pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which tracking apps are losing market share on Shopify?
Track123 Order Tracking has lost the most market share this month among tracking apps (-5.12pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most tracking Shopify app installs?
United States drives the largest share of tracking app installs at 23.9%, followed by France at 8.6% and Hong Kong at 7.7%. Use the country picker on the third card to compare market leaders by country.
6. How many tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
