Targeting Shopify Apps – Reviews & Rating Trends

(Updated October 2026) Compare reviews and ratings for targeting Shopify apps and see which apps are gaining the most install momentum. Review counts are the closest proxy to actual installs — Shopify doesn't publish install numbers — so review velocity is one of the strongest signals of merchant adoption for targeting apps.

Targeting Shopify Apps — Full Reviews Table

All tracked targeting Shopify apps ranked by total review count, with new reviews gained vs 30 days ago and average rating. Filter by country and date range; sort by reviews or review velocity.

Date Range
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Countries
Order By
Reviews are as ofToday.Change is betweenSep 7andToday
AppReviewsRating
16,015260
4.8
8,72622
4.9
7,72230
5.0
5,738189
3.7
Google & YouTubeGoogle & YouTube
5,516107
4.3
Simprosys Google Shopping FeedSimprosys Google Shopping Feed
4,92097
4.9
BOGOS: Free Gift Bundle UpsellBOGOS: Free Gift Bundle Upsell
4,457118
4.9
3,36298
4.6
Omnisend Email Marketing & SMSOmnisend Email Marketing & SMS
3,19131
4.7
Brevo PushOwl: Email,Push,SMSBrevo PushOwl: Email,Push,SMS
2,28754
4.9

Showing 1-10 out of 91

Key Insights:

  • TikTok leads targeting apps with 16,015 total reviews — 7,289 more than Pop Convert ‑ Pop Ups, Banners (8,726).
  • Top 3 apps (TikTok, Pop Convert ‑ Pop Ups, Banners, CW Email Popup Email Marketing) hold 52.4% of all reviews across the top 10 tracked targeting apps.
  • TikTok is gaining reviews fastest this month (+260) — strong recent install momentum.
  • 10 of 10 top-reviewed targeting apps gained new reviews this period; 0 saw no net additions.
See more insights

Targeting Shopify Apps — Cumulative Review Trend

Monthly cumulative review count for the top 5 targeting Shopify apps over the past year — a longitudinal view of which apps keep accumulating reviews and which have flattened.

Date Range
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Countries
App Selector
Time Granularity
Charts Data
Monthly cumulative review count for the top 5 targeting Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
TikTokTikTok
14,294641
14,857563
15,323466
15,683360
15,965282
16,03772
Pop Convert ‑ Pop Ups, BannersPop Convert ‑ Pop Ups, Banners
8,57839
8,61638
8,66549
8,70136
8,72524
8,7261
CW Email Popup Email MarketingCW Email Popup Email Marketing
7,46389
7,53269
7,61785
7,68770
7,71427
7,72612
Facebook & InstagramFacebook & Instagram
4,23023
4,382152
5,032650
5,471439
5,699228
5,77071
Google & YouTubeGoogle & YouTube
4,930142
5,072142
5,238166
5,376138
5,496120
5,52731

Key Insights:

  • TikTok's cumulative reviews grew from 6,028 to 16,037 over the charted period — 10,009 new reviews accumulated.
  • TikTok's 16,037 cumulative reviews sit 2.9× above Google & YouTube's 5,527 at the bottom of the plotted targeting set — a wide spread between long-running leaders and newer entrants.
See more insights

Fastest to 1,000 Reviews — Targeting Shopify Apps

Race-style view of how the top 5 targeting Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis. Adjust the milestone or app set with the filters above.

App Selector
Reviews
Time Granularity
Charts Data
Review velocity for the top 5 targeting Shopify apps — months since launch to reach 1,000 reviews and current cumulative review count.
AppMonths to Reach 1,000 ReviewsCurrent Review Count
CW Email Popup Email MarketingCW Email Popup Email Marketing
12
7,725
Pop Convert ‑ Pop Ups, BannersPop Convert ‑ Pop Ups, Banners
24
8,745
Facebook & InstagramFacebook & Instagram
29
5,715
TikTokTikTok
33
15,983
Google & YouTubeGoogle & YouTube
40
5,508

Key Insights:

  • CW Email Popup Email Marketing reached 1,000 reviews fastest — in 12 months since launch.
  • Pop Convert ‑ Pop Ups, Banners crossed 1,000 reviews in 24 months — 12 months behind CW Email Popup Email Marketing.
  • All 5 apps in this set have crossed 1,000 reviews — months-to-1k ranges from 12 to 40, a 28-month spread.
See more insights

⚠️ Data issue or feedback?

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Most-Reviewed Targeting Shopify Apps

TikTok leads targeting Shopify apps with 16,015 cumulative reviews and a 4.8★ average rating. Pop Convert ‑ Pop Ups, Banners (8,726 reviews) and CW Email Popup Email Marketing (7,722 reviews) round out the top 3. Combined, the top 3 apps hold 52.4% of all reviews across the top tier — a clear leadership tier with a meaningful long tail behind them. Notable mover: TikTok added the most new reviews this month (+260) — a strong recent install signal.

TikTok (16,015) and Pop Convert ‑ Pop Ups, Banners (8,726) sit close enough on cumulative reviews that current velocity matters more than the totals — for targeting merchants, the apps adding reviews fastest right now (rather than the ones with the highest absolute count) are usually a better signal of current product-market fit.

Targeting Shopify Apps — Long-Term Review Trends

TikTok accumulated 10,009 new reviews from Jan 2025 to Oct 2026, growing from 6,028 to 16,037 cumulative reviews — a steep addition rate for targeting apps. Across the top 5 plotted targeting apps, the steepest ongoing slopes mark the ones still actively winning new merchants — absolute review counts matter less than recent acceleration when picking apps in a category that's still growing.

Comparing targeting apps on review trend slope rather than absolute count is the sharper signal — an app gaining reviews fast is winning current merchants, while TikTok's 16,037 cumulative base reflects long-running adoption that may or may not still be translating to new installs.

Review Growth Velocity in Targeting — Which Apps Grew Fastest

CW Email Popup Email Marketing reached 1,000 reviews in 12 months since launch — the fastest ramp among the top 5 targeting apps tracked here. Pop Convert ‑ Pop Ups, Banners in 24 months, Facebook & Instagram in 29 months, TikTok in 33 months, and Google & YouTube took 40 months to cross the same milestone, a 28-month spread between the fastest and slowest in the set.

All 5 apps in this set have crossed 1,000 reviews, with current cumulative counts now ranging from 5,508 (Google & YouTube) to 15,983 (TikTok) — a 2.9× difference, showing how far ahead the leader has continued to build past the milestone.

The 28-month gap between CW Email Popup Email Marketing's and Google & YouTube's time-to-1,000 highlights how unevenly product-market fit landed across this targeting set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.

Top 5 Apps in Targeting

  1. Shopify Marketplace Connect — Has accumulated 2,124 reviews for targeting at a 4.1★ average.
  2. Fokkio Free Gift With Purchase — Has accumulated 82 reviews for targeting at a 4.8★ average.
  3. BOGOS: Free Gift Bundle Upsell — Has accumulated 4,474 reviews for targeting at a 5.0★ average.
  4. Google & YouTube — Has accumulated 5,527 reviews for targeting at a 4.5★ average.
  5. Attrac Popup, Announcement Bar — Has accumulated 1,181 reviews for targeting at a 5.0★ average.

Targeting Shopify Apps — Frequently Asked Questions

1. Which targeting app has the most reviews on Shopify?

TikTok has the most reviews among targeting Shopify apps with 16,015 total reviews, ahead of Pop Convert ‑ Pop Ups, Banners at 8,726. Sort the table by Reviews (High to Low) to see the full ranked list.

2. How are reviews used to measure targeting app popularity on Shopify?

Reviews are the closest publicly available proxy for install volume on Shopify — Shopify doesn't publish install counts, so cumulative reviews and review velocity are the standard way to measure adoption. For targeting apps, this page shows total reviews, new reviews per month, and time-to-1,000 reviews so you can compare both established scale and current momentum.

3. Which targeting app is gaining reviews fastest on Shopify?

TikTok is gaining the most new reviews this month among targeting apps, adding 260 reviews in the past 30 days. Switch the table sub-tab to "Review Changes" to see all apps ordered by review velocity.

4. Which targeting app reached 1,000 reviews fastest on Shopify?

CW Email Popup Email Marketing hit 1,000 reviews in 12 months since launch — the fastest review ramp among tracked targeting Shopify apps. Use the "Fastest to 1,000 Reviews" chart above to compare against other apps or change the milestone (5,000, 10,000, etc.).

5. What is the average rating for top targeting Shopify apps?

The top 5 targeting apps average 4.6★ across 43,676 combined reviews — a strong overall quality benchmark. Individual ratings appear in the table above; sort by Reviews to see how rating varies across the most-installed apps.

6. Why does the most-reviewed targeting app differ from the highest-share app on Shopify?

TikTok has accumulated the most reviews over time (16,015), but BOGOS: Free Gift Bundle Upsell currently holds higher market share. Cumulative reviews reflect long-running merchant adoption, while market share is computed from recent review velocity — so a faster-ramping newer app can lead share before its cumulative reviews catch up.

7. How often are review counts for targeting apps updated on Shopify?

Review counts and rating data refresh weekly on this page. The Reviews Trend chart aggregates monthly intervals by default — switch to weekly granularity for shorter-term signals or yearly for macro trends.

Shopify App Charts

Rankings and trends across every Shopify app, category, and keyword.

Top App Keywords - Charts

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