Targeting Shopify Apps – Market Share Breakdown
(Updated October 2026) See which targeting Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Targeting Shopify Apps — Full Market Share Table
All tracked targeting Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  BOGOS: Free Gift Bundle Upsell | 40.10% | 39.17 | Climbing |
| 2 |  Shopify Marketplace Connect | 27.48% | 27.48 | Climbing |
| 3 |  Google & YouTube | 15.21% | 23.61 | Declining |
| 4 |  TikTok | 4.21% | 24.86 | Declining |
| 5 |  Attrac Popup, Announcement Bar | 3.35% | 6.19 | Declining |
| 6 |  Kite Discount, Free Gift, BOGO | 2.09% | 7.51 | Declining |
| 7 |  Fokkio Free Gift With Purchase | 1.97% | 1.98 | Declining |
| 8 |  SMART Bundles Volume Discounts | 1.96% | 1.96 | Climbing |
| 9 |  GP Auto Add to Cart FREE Gifts | 1.00% | 1.85 | Declining |
| 10 |  Facebook & Instagram | 0.93% | 0.07 | Climbing |
Showing 1-10 out of 26
Key Insights:
- BOGOS: Free Gift Bundle Upsell holds 40.1% share of targeting app installs — 12.6pp ahead of Shopify Marketplace Connect (27.5%).
- Top 3 apps (BOGOS: Free Gift Bundle Upsell, Shopify Marketplace Connect, Google & YouTube) account for 82.8% of all targeting install share — a competitive market.
- BOGOS: Free Gift Bundle Upsell is gaining share fastest this month (+39.17pp) — the largest single gainer among the top targeting apps by share.
- TikTok is losing share fastest (-24.86pp) — could indicate a churning user base or a stronger challenger gaining ground.
Targeting Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 targeting Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| BOGOS: Free Gift Bundle Upsell | — | — | — | 1.7% | 4.9%3.23 | 36.0%31.16 |
| Shopify Marketplace Connect | 16.6% | 1.1%15.48 | 1.1%0.06 | 2.2%1.04 | 0.3%1.91 | 25.3%25.01 |
| Google & YouTube | 10.0% | 23.7%13.65 | 33.0%9.28 | 41.6%8.65 | 30.3%11.28 | 17.9%12.38 |
| Attrac Popup, Announcement Bar | 1.4% | 3.8%2.36 | 11.5%7.71 | 10.5%0.98 | 7.5%3.06 | 6.0%1.42 |
| TikTok | 6.7% | 4.8%1.93 | 3.9%0.88 | 21.0%17.16 | 43.3%22.27 | 3.7%39.6 |
Key Insights:
- BOGOS: Free Gift Bundle Upsell's share expanded from 1.7% → 36.0% over the charted period.
- Of the top 5 tracked targeting apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Targeting Shopify Apps by Country
Per-country market share rankings for targeting Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | ||
| 5 | | | | |
Key Insights:
- BOGOS: Free Gift Bundle Upsell leads targeting apps in 2 of 4 tracked markets (India, United Kingdom).
- BOGOS: Free Gift Bundle Upsell leads worldwide, but 2 of 4 tracked markets crown a different leader — Shopify Marketplace Connect in United States, Google & YouTube in China.
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Top 5 Apps in Targeting
- Shopify Marketplace Connect — Leads targeting apps with 25.3% install share, rated 4.1★ — gaining share this month.
- Fokkio Free Gift With Purchase — Holds 1.7% of targeting app install share, rated 4.8★ — losing share this month.
- BOGOS: Free Gift Bundle Upsell — Holds 36.1% of targeting app install share, rated 5.0★ — gaining share this month.
- Google & YouTube — Holds 18.0% of targeting app install share, rated 4.5★ — losing share this month.
- Attrac Popup, Announcement Bar — Holds 6.0% of targeting app install share, rated 5.0★ — losing share this month.
Targeting Shopify Apps — Frequently Asked Questions
1. Which targeting app has the highest market share on Shopify?
BOGOS: Free Gift Bundle Upsell currently holds the highest market share for targeting apps at 40.1%, but the category is competitive — Shopify Marketplace Connect is close behind at 27.5%. The right choice depends on your specific store needs.
2. How is market share calculated for targeting Shopify apps?
For targeting (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which targeting apps are gaining market share on Shopify?
BOGOS: Free Gift Bundle Upsell is gaining targeting app market share fastest this month, up +39.17pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which targeting apps are losing market share on Shopify?
TikTok has lost the most market share this month among targeting apps (-24.86pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most targeting Shopify app installs?
United States drives the largest share of targeting app installs at 33.2%, followed by United Kingdom at 8.8% and Australia at 8.7%. Use the country picker on the third card to compare market leaders by country.
6. How many targeting apps does ShopDigest track on Shopify?
ShopDigest tracks 96 targeting apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share targeting app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under targeting (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For targeting, BOGOS: Free Gift Bundle Upsell leads on share; see the rankings tab for who currently holds #1 position.
