Targeting Shopify Apps – Market Share Breakdown
(Updated September 2026) See which targeting Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Targeting Shopify Apps — Full Market Share Table
All tracked targeting Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Google & YouTube | 32.89% | 9.15 | Climbing |
| 2 |  EG Auto Add to Cart Free Gift | 28.54% | 0.15 | Climbing |
| 3 |  Attrac Popup, Announcement Bar | 11.36% | 7.68 | Climbing |
| 4 |  DECO Product Labels & Badges | 6.64% | 0.31 | Climbing |
| 5 |  TikTok | 3.97% | 0.88 | Declining |
| 6 |  Kite Discount, Free Gift, BOGO | 3.60% | 2.38 | Climbing |
| 7 |  Fokkio Free Gift With Purchase | 2.92% | 0.67 | Climbing |
| 8 |  GP Auto Add to Cart FREE Gifts | 2.50% | 0.82 | Climbing |
| 9 |  Simprosys Google Shopping Feed | 2.19% | 1.60 | Climbing |
| 10 |  Shopify Marketplace Connect | 1.14% | 0.07 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Google & YouTube holds 32.9% share of targeting app installs — 4.4pp ahead of EG Auto Add to Cart Free Gift (28.5%).
- Top 3 apps (Google & YouTube, EG Auto Add to Cart Free Gift, Attrac Popup, Announcement Bar) account for 72.8% of all targeting install share — a fragmented market.
- Google & YouTube is gaining share fastest this month (+9.15pp) — the largest single gainer among the top targeting apps by share.
- TikTok is losing share fastest (-0.88pp) — could indicate a churning user base or a stronger challenger gaining ground.
Targeting Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 targeting Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Google & YouTube | — | 10.1% | 23.7%13.59 | 32.7%8.99 | 40.8%8.06 | 36.6%4.19 |
| TikTok | — | 6.9% | 4.8%2.06 | 3.9%0.89 | 21.4%17.42 | 27.2%5.87 |
| Kite Discount, Free Gift, BOGO | — | 0.3% | 1.2%0.92 | 3.7%2.48 | 10.1%6.37 | 10.1%0.07 |
| Attrac Popup, Announcement Bar | — | 1.4% | 3.7%2.31 | 11.3%7.58 | 10.4%0.88 | 9.2%1.2 |
 Klaviyo: Email Marketing & SMS | — | 0.4% | 1.2%0.76 | 0.8%0.35 | 2.9%2.08 | 4.8%1.85 |
Key Insights:
- Google & YouTube's share expanded from 10.1% → 36.6% over the charted period.
- Of the top 5 tracked targeting apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Targeting Shopify Apps by Country
Per-country market share rankings for targeting Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- EG Auto Add to Cart Free Gift leads targeting apps in 2 of 4 tracked markets (United States, United Kingdom).
- Google & YouTube leads worldwide, but 2 of 4 tracked markets crown a different leader — EG Auto Add to Cart Free Gift in United States, EG Auto Add to Cart Free Gift in United Kingdom.
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Top 5 Apps in Targeting
- Fokkio Free Gift With Purchase — Leads targeting apps with 3.6% install share, rated 4.8★ — gaining share this month.
- GP Auto Add to Cart FREE Gifts — Holds 3.0% of targeting app install share, rated 5.0★ — losing share this month.
- Google & YouTube — Holds 36.6% of targeting app install share, rated 4.5★ — losing share this month.
- Attrac Popup, Announcement Bar — Holds 9.2% of targeting app install share, rated 5.0★ — losing share this month.
- Kite Discount, Free Gift, BOGO — Holds 10.1% of targeting app install share, rated 4.9★ — gaining share this month.
Targeting Shopify Apps — Frequently Asked Questions
1. Which targeting app has the highest market share on Shopify?
Google & YouTube ranks #1 by share among targeting apps at 32.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for targeting Shopify apps?
For targeting (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which targeting apps are gaining market share on Shopify?
Google & YouTube is gaining targeting app market share fastest this month, up +9.15pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which targeting apps are losing market share on Shopify?
TikTok has lost the most market share this month among targeting apps (-0.88pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most targeting Shopify app installs?
United States drives the largest share of targeting app installs at 31.7%, followed by United Kingdom at 6.1% and France at 5.0%. Use the country picker on the third card to compare market leaders by country.
6. How many targeting apps does ShopDigest track on Shopify?
ShopDigest tracks 96 targeting apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share targeting app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under targeting (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For targeting, Google & YouTube leads on share; see the rankings tab for who currently holds #1 position.
