Pixel Tracking Shopify Apps – Market Share Breakdown
(Updated October 2026) See which pixel tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Pixel Tracking Shopify Apps — Full Market Share Table
All tracked pixel tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 53.97% | 18.29 | Climbing |
| 2 |  COD King‑Part COD & OTP Verify | 12.71% | 12.71 | Climbing |
| 3 |  Meta & Facebook Pixels by Nabu | 10.68% | 4.74 | Declining |
| 4 |  EasySell COD Form & Upsells | 7.71% | 20.65 | Declining |
| 5 |  Parkour: Facebook Pixel & Feed | 5.73% | 3.16 | Declining |
| 6 |  Trackify Facebook Pixel,TikTok | 2.90% | 1.09 | Declining |
| 7 |  MIDA Replay, Heatmap & Insight | 2.90% | 1.01 | Declining |
| 8 |  Propel Replay, Survey, Heatmap | 1.68% | 0.21 | Climbing |
| 9 |  Releasit COD Form & Upsells | 1.12% | 1.12 | Climbing |
| 10 |  TP: True Profit Analytics | 0.20% | 0.12 | Declining |
Showing 1-10 out of 24
Key Insights:
- Microsoft Clarity: AI Insights holds 54.0% share of pixel tracking app installs — 41.3pp ahead of COD King‑Part COD & OTP Verify (12.7%).
- Top 3 apps (Microsoft Clarity: AI Insights, COD King‑Part COD & OTP Verify, Meta & Facebook Pixels by Nabu) account for 77.4% of all pixel tracking install share — a fragmented market.
- Microsoft Clarity: AI Insights is gaining share fastest this month (+18.29pp) — the largest single gainer among the top pixel tracking apps by share.
- EasySell COD Form & Upsells is losing share fastest (-20.65pp) — could indicate a churning user base or a stronger challenger gaining ground.
Pixel Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 pixel tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 49.4% | 55.4%5.99 | 51.2%4.13 | 39.5%11.77 | 56.9%17.48 | 56.4%0.49 |
| COD King‑Part COD & OTP Verify | — | — | — | — | 14.0% | 12.9%1.04 |
| Meta & Facebook Pixels by Nabu | 12.0% | 15.7%3.74 | 14.1%1.58 | 18.2%4.05 | 11.4%6.73 | 10.1%1.33 |
| Parkour: Facebook Pixel & Feed | 14.2% | 12.6%1.63 | 9.2%3.42 | 10.9%1.73 | 6.6%4.29 | 5.1%1.51 |
| MIDA Replay, Heatmap & Insight | 3.7% | 1.0%2.65 | 1.3%0.29 | 16.7%15.38 | 3.0%13.63 | 4.5%1.46 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 49.4% → 56.4% over the charted period.
- Of the top 5 tracked pixel tracking apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Pixel Tracking Shopify Apps by Country
Per-country market share rankings for pixel tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- Microsoft Clarity: AI Insights leads pixel tracking apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Microsoft Clarity: AI Insights leads worldwide, but India bucks the trend — COD King‑Part COD & OTP Verify leads there.
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Top 5 Apps in Pixel Tracking
- Meta & Facebook Pixels by Nabu — Leads pixel tracking apps with 10.1% install share, rated 4.9★ — losing share this month.
- Parkour: Facebook Pixel & Feed — Holds 5.1% of pixel tracking app install share, rated 4.9★ — losing share this month.
- Trackify Facebook Pixel,TikTok — Holds 3.0% of pixel tracking app install share, rated 4.8★ — losing share this month.
- COD King‑Part COD & OTP Verify — Holds 12.9% of pixel tracking app install share, rated 4.9★ — losing share this month.
- Microsoft Clarity: AI Insights — Holds 56.4% of pixel tracking app install share, rated 4.6★ — gaining share this month.
Pixel Tracking Shopify Apps — Frequently Asked Questions
1. Which pixel tracking app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among pixel tracking apps at 54.0%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for pixel tracking Shopify apps?
For pixel tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which pixel tracking apps are gaining market share on Shopify?
Microsoft Clarity: AI Insights is gaining pixel tracking app market share fastest this month, up +18.29pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which pixel tracking apps are losing market share on Shopify?
EasySell COD Form & Upsells has lost the most market share this month among pixel tracking apps (-20.65pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most pixel tracking Shopify app installs?
United States drives the largest share of pixel tracking app installs at 20.5%, followed by India at 19.6% and United Kingdom at 6.0%. Use the country picker on the third card to compare market leaders by country.
6. How many pixel tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 pixel tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share pixel tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under pixel tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For pixel tracking, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
