Insights Shopify Apps – Market Share Breakdown
(Updated October 2026) See which insights Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Insights Shopify Apps — Full Market Share Table
All tracked insights Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 85.01% | 0.16 | Climbing |
| 2 |  MIDA Replay, Heatmap & Insight | 7.53% | 0.14 | Declining |
| 3 |  17TRACK Order Tracking | 3.63% | 0.24 | Declining |
| 4 |  SEOLab: All in #1 SEO — AI SEO | 2.07% | 1.18 | Climbing |
| 5 |  Facebook & Instagram | 0.49% | 0.49 | Climbing |
| 6 |  Google & YouTube | 0.40% | 0.77 | Declining |
| 7 |  SEA Post Purchase Survey Quiz | 0.29% | 0.04 | Declining |
| 8 |  Klaviyo: Email Marketing & SMS | 0.24% | 0.00 | Climbing |
| 9 |  Omnibus Insight: Price History | 0.11% | 0.00 | Declining |
| 10 |  Chatty AI Chatbot & Live Chat | 0.06% | 0.03 | Declining |
Showing 1-10 out of 26
Key Insights:
- Microsoft Clarity: AI Insights holds 85.0% share of insights app installs — 77.5pp ahead of MIDA Replay, Heatmap & Insight (7.5%).
- Top 3 apps (Microsoft Clarity: AI Insights, MIDA Replay, Heatmap & Insight, 17TRACK Order Tracking) account for 96.2% of all insights install share — a concentrated market.
- SEOLab: All in #1 SEO — AI SEO is gaining share fastest this month (+1.18pp) — the largest single gainer among the top insights apps by share.
- Google & YouTube is losing share fastest (-0.77pp) — could indicate a churning user base or a stronger challenger gaining ground.
Insights Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 insights Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 82.7% | 86.5%3.79 | 87.1%0.61 | 83.8%3.36 | 82.3%1.43 | 82.3%0.08 |
| MIDA Replay, Heatmap & Insight | — | 6.5% | 6.1%0.48 | 7.3%1.24 | 7.3%0.03 | 7.2%0.12 |
| 17TRACK Order Tracking | 6.6% | 2.6%4.01 | 4.1%1.52 | 5.8%1.68 | 5.4%0.37 | 5.2%0.19 |
| SEOLab: All in #1 SEO — AI SEO | 6.3% | 2.9%3.43 | 2.9% | 0.6%2.29 | 3.1%2.55 | 2.9%0.27 |
| Google & YouTube | 0.4% | 0.3%0.1 | 0.5%0.15 | 0.7%0.24 | 0.7%0.05 | 1.0%0.34 |
Key Insights:
- Microsoft Clarity: AI Insights's share held steady from 82.7% → 82.3% over the charted period.
- Of the top 5 tracked insights apps, 2 grew share and 3 lost share — share is stable across the top tier.
Top Insights Shopify Apps by Country
Per-country market share rankings for insights Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | |
Key Insights:
- Microsoft Clarity: AI Insights leads insights apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Insights
- Microsoft Clarity: AI Insights — Leads insights apps with 82.2% install share, rated 4.6★ — losing share this month.
- MIDA Replay, Heatmap & Insight — Holds 7.2% of insights app install share, rated 4.9★ — losing share this month.
- SEA Post Purchase Survey Quiz — Holds 0.5% of insights app install share, rated 4.9★ — gaining share this month.
- Velocity Insights — Holds 0.0% of insights app install share, rated 1.2★.
- Omnibus Insight: Price History — Holds 0.0% of insights app install share, rated 4.8★ — losing share this month.
Insights Shopify Apps — Frequently Asked Questions
1. Which insights app has the highest market share on Shopify?
Microsoft Clarity: AI Insights dominates the insights category on Shopify with 85.0% of installs — 77.5pp ahead of MIDA Replay, Heatmap & Insight. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for insights Shopify apps?
For insights (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which insights apps are gaining market share on Shopify?
SEOLab: All in #1 SEO — AI SEO is gaining insights app market share fastest this month, up +1.18pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which insights apps are losing market share on Shopify?
Google & YouTube has lost the most market share this month among insights apps (-0.77pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most insights Shopify app installs?
United States drives the largest share of insights app installs at 25.2%, followed by India at 8.9% and United Kingdom at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many insights apps does ShopDigest track on Shopify?
ShopDigest tracks 96 insights apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
