Follow-Up Emails Shopify Apps – Market Share Breakdown
(Updated September 2026) See which follow-up emails Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Follow-Up Emails Shopify Apps — Full Market Share Table
All tracked follow-up emails Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Flow | 78.94% | 2.70 | Declining |
| 2 |  Klaviyo: Email Marketing & SMS | 16.02% | 2.08 | Climbing |
| 3 |  Reputon Customer Reviews App | 1.68% | 0.13 | Climbing |
| 4 |  Pop Convert ‑ Pop Ups, Banners | 1.50% | 1.15 | Climbing |
| 5 |  Brevo PushOwl: Email,Push,SMS | 1.43% | 0.10 | Declining |
| 6 |  Wiz ‑ AI Email Marketing | 0.19% | 0.00 | Declining |
| 7 |  Mailchimp Email SMS Marketing | 0.09% | 0.51 | Declining |
| 8 |  Trustify: Product Reviews App | 0.06% | 0.04 | Climbing |
| 9 |  Abandoned Cart Email Marketing | 0.03% | 0.11 | Declining |
| 10 |  XFlow Back in Stock Alert | 0.02% | 0.01 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Shopify Flow holds 78.9% share of follow-up emails app installs — 62.9pp ahead of Klaviyo: Email Marketing & SMS (16.0%).
- Top 3 apps (Shopify Flow, Klaviyo: Email Marketing & SMS, Reputon Customer Reviews App) account for 96.6% of all follow-up emails install share — a fragmented market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+2.08pp) — the largest single gainer among the top follow-up emails apps by share.
- Shopify Flow is losing share fastest (-2.70pp) — could indicate a churning user base or a stronger challenger gaining ground.
Follow-Up Emails Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 follow-up emails Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Shopify Flow | — | 85.0% | 81.6%3.44 | 78.9%2.66 | 77.6%1.38 | 76.9%0.65 |
| Klaviyo: Email Marketing & SMS | — | 10.4% | 14.0%3.58 | 16.0%2.05 | 18.3%2.29 | 19.4%1.05 |
| Reputon Customer Reviews App | — | 1.5% | 1.6%0.08 | 1.7%0.15 | 1.6%0.05 | 1.5%0.16 |
| Brevo PushOwl: Email,Push,SMS | — | 1.6% | 1.5%0.08 | 1.4%0.08 | 1.3%0.15 | 1.3% |
| Pop Convert ‑ Pop Ups, Banners | — | 0.7% | 0.3%0.37 | 1.5%1.13 | 0.6%0.88 | 0.3%0.25 |
Key Insights:
- Shopify Flow's share contracted from 85.0% → 76.9% over the charted period.
- Of the top 5 tracked follow-up emails apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Follow-Up Emails Shopify Apps by Country
Per-country market share rankings for follow-up emails Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 | | | | | |
| 4 | | ||||
| 5 | | | | | |
Key Insights:
- Shopify Flow leads follow-up emails apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Follow-Up Emails
- Klaviyo: Email Marketing & SMS — Leads follow-up emails apps with 19.4% install share, rated 4.7★ — gaining share this month.
- Shopify Flow — Holds 76.9% of follow-up emails app install share, rated 4.7★ — losing share this month.
- Reputon Customer Reviews App — Holds 1.5% of follow-up emails app install share, rated 4.9★ — gaining share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 1.3% of follow-up emails app install share, rated 4.9★ — losing share this month.
- Abandoned Cart Email Marketing — Holds 0.1% of follow-up emails app install share, rated 4.9★ — gaining share this month.
Follow-Up Emails Shopify Apps — Frequently Asked Questions
1. Which follow-up emails app has the highest market share on Shopify?
Shopify Flow ranks #1 by share among follow-up emails apps at 78.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for follow-up emails Shopify apps?
For follow-up emails (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which follow-up emails apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining follow-up emails app market share fastest this month, up +2.08pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which follow-up emails apps are losing market share on Shopify?
Shopify Flow has lost the most market share this month among follow-up emails apps (-2.70pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most follow-up emails Shopify app installs?
United States drives the largest share of follow-up emails app installs at 40.6%, followed by United Kingdom at 7.2% and Australia at 5.4%. Use the country picker on the third card to compare market leaders by country.
6. How many follow-up emails apps does ShopDigest track on Shopify?
ShopDigest tracks 96 follow-up emails apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share follow-up emails app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under follow-up emails (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For follow-up emails, Shopify Flow leads on share; see the rankings tab for who currently holds #1 position.
