Demographic Shopify Apps – Market Share Breakdown
(Updated October 2026) See which demographic Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Demographic Shopify Apps — Full Market Share Table
All tracked demographic Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TikTok | 87.02% | 8.50 | Declining |
| 2 |  Facebook & Instagram | 12.12% | 8.48 | Climbing |
| 3 |  Meta & Facebook Pixels by Nabu | 0.44% | 0.00 | Declining |
| 4 |  AI ‑ Easy Ads for Facebook Ads | 0.22% | 0.02 | Declining |
| 5 |  Trackify Facebook Pixel,TikTok | 0.16% | 0.03 | Climbing |
| 6 |  Instant Traffic: Get Visitors | 0.01% | 0.01 | Climbing |
| 7 |  Avia ‑ POS Traffic Counter | 0.01% | 0.00 | Declining |
| 8 |  Reddit Ads | 0.01% | 0.01 | Climbing |
| 9 |  Littledata ‑ The Data Layer | 0.00% | 0.00 | Climbing |
| 10 |  Elevar Conversion Tracking | 0.00% | 0.00 | Declining |
Showing 1-10 out of 22
Key Insights:
- TikTok holds 87.0% share of demographic app installs — 74.9pp ahead of Facebook & Instagram (12.1%).
- Top 3 apps (TikTok, Facebook & Instagram, Meta & Facebook Pixels by Nabu) account for 99.6% of all demographic install share — a concentrated market.
- Facebook & Instagram is gaining share fastest this month (+8.48pp) — the largest single gainer among the top demographic apps by share.
- TikTok is losing share fastest (-8.50pp) — could indicate a churning user base or a stronger challenger gaining ground.
Demographic Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 demographic Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TikTok | 98.0% | 95.2%2.75 | 86.6%8.6 | 80.2%6.39 | 76.3%3.91 | 75.5%0.82 |
| Facebook & Instagram | 1.3% | 4.0%2.7 | 12.6%8.61 | 18.9%6.39 | 23.1%4.11 | 23.9%0.84 |
| Trackify Facebook Pixel,TikTok | 0.2% | 0.1%0.05 | 0.1%0.02 | 0.1%0.09 | 0.3%0.25 | 0.3%0.01 |
| Meta & Facebook Pixels by Nabu | 0.6% | 0.5%0.1 | 0.4%0.01 | 0.4%0.04 | 0.2%0.18 | 0.2%0.06 |
| AI ‑ Easy Ads for Facebook Ads | 0.0% | 0.2%0.2 | 0.2%0.02 | 0.3%0.08 | 0.1%0.25 | 0.1% |
Key Insights:
- TikTok's share contracted from 98.0% → 75.5% over the charted period.
- Of the top 5 tracked demographic apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Demographic Shopify Apps by Country
Per-country market share rankings for demographic Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | | ||||
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- TikTok leads demographic apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- TikTok leads worldwide, but India bucks the trend — Facebook & Instagram leads there.
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Top 5 Apps in Demographic
- TikTok — Leads demographic apps with 75.5% install share, rated 4.8★ — losing share this month.
- Facebook & Instagram — Holds 23.9% of demographic app install share, rated 3.9★ — gaining share this month.
- Trackify Facebook Pixel,TikTok — Holds 0.3% of demographic app install share, rated 4.8★.
- Avia ‑ POS Traffic Counter — Holds 0.0% of demographic app install share, rated 5.0★.
- Meta & Facebook Pixels by Nabu — Holds 0.2% of demographic app install share, rated 4.9★.
Demographic Shopify Apps — Frequently Asked Questions
1. Which demographic app has the highest market share on Shopify?
TikTok dominates the demographic category on Shopify with 87.0% of installs — 74.9pp ahead of Facebook & Instagram. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for demographic Shopify apps?
For demographic (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which demographic apps are gaining market share on Shopify?
Facebook & Instagram is gaining demographic app market share fastest this month, up +8.48pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which demographic apps are losing market share on Shopify?
TikTok has lost the most market share this month among demographic apps (-8.50pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most demographic Shopify app installs?
United States drives the largest share of demographic app installs at 43.1%, followed by United Kingdom at 5.2% and France at 4.2%. Use the country picker on the third card to compare market leaders by country.
6. How many demographic apps does ShopDigest track on Shopify?
ShopDigest tracks 96 demographic apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
