(Updated September 2026) Track the top demographic Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.
Top 10 demographic Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market Share | Reviews |
|---|---|---|---|
1 | 78.25% 5.19 | 15,945 243 | |
2 | 21.01% 5.31 | 5,674 350 | |
3 | 0.39% 0.03 | 117 3 | |
4 | 0.16% 0.00 | 394 6 | |
5 1 | 0.02% 0.01 | 8 0 | |
6 1 | 0.12% 0.11 | 313 2 | |
7 | 0.02% 0.00 | 141 2 | |
8 | 0.01% 0.00 | 14 6 | |
9 | 0.01% 0.00 | 142 2 | |
10 1 | 0.01% 0.01 | 173 17 |
Key Insights:
Monthly ranking and market share trends for the top 5 demographic Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| — | #1 | #1 | #1 | #1 | #1 | |
| — | #3 | #21 | #2 | #2 | #2 | |
| — | #2 | #31 | #3 | #3 | #3 | |
| — | #4 | #51 | #41 | #62 | #42 | |
| — | #14 | #68 | #6 | #51 | #5 |
Key Insights:
Top 5 countries driving installs for demographic Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market Share | Change |
|---|---|---|
43.1% | 0.71 | |
5.3% | 0.04 | |
4.3% | 0.07 | |
4.2% | 0.12 | |
3.7% | 0.13 |
Key Insights:
Race-style view of how the top 5 demographic Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
29 | 5,372 | |
33 | 15,504 | |
Not yet reached | 356 | |
Not yet reached | 103 | |
Not yet reached | 7 |
Key Insights:
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TikTok dominates demographic with 78.3% market share — a clear category leader Shopify merchants gravitate to first, 57.2pp ahead of Facebook & Instagram (21.0%). Meta & Facebook Pixels by Nabu sits at #3 with 0.4% share, rounding out the top tier. Together, the top 3 apps absorb 99.6% of all demographic installs — a highly concentrated landscape with limited room for new entrants. Avia ‑ POS Traffic Counter is the standout mover this month, climbing 1 position — a momentum signal worth tracking.
TikTok's 78.3% lead has held stably this month, with the top 3 apps capturing 99.6% of all demographic installs. Facebook & Instagram (21.0%) is the natural alternative when store fit or pricing rules out TikTok.
TikTok held #1 steadily from May 2026 to Sep 2026 — an entrenched leader in demographic that challengers haven't displaced. Across the top 5 plotted demographic apps, 2 improved their ranking while 1 declined — the category is moving upward overall. TikTok's share contracted -19.7pp from 98.0% (May 2026) to 78.3% (Sep 2026) — a meaningful narrowing of the leader's gap against other demographic apps over this window.
Stable rankings across the top 5 plotted demographic apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.
Facebook & Instagram reached 1,000 reviews in 29 months since launch — the fastest ramp among the top 5 demographic apps tracked here. TikTok crossed the same milestone in 33 months, 4 months behind.
3 apps on this chart haven't yet crossed 1,000 reviews: Trackify Facebook Pixel,TikTok at 356, Meta & Facebook Pixels by Nabu at 103, Avia ‑ POS Traffic Counter at 7 cumulative reviews. Trackify Facebook Pixel,TikTok is closest to the milestone — its current count puts it roughly 36% of the way to 1,000.
Facebook & Instagram and TikTok reached 1,000 reviews within 4 months of each other — a tight cluster suggesting the top demographic apps had similarly strong early adoption curves. Merchants picking among these are choosing between apps that all earned merchant trust at a comparable pace.
TikTok is the leading demographic app on Shopify, holding 78.3% of category market share with 15,945 reviews — a clear default for most merchants.
TikTok holds the highest market share among demographic apps at 78.3% (-5.19pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
ShopDigest tracks 96 demographic apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
Avia ‑ POS Traffic Counter has shown the strongest ranking momentum, climbing 1 position over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
United States has the highest concentration of demographic app installs at 43.1%, followed by United Kingdom at 5.3%. The Geography tab shows the full country-by-country breakdown.
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
Facebook & Instagram hit 1,000 reviews in 29 months since launch — the fastest review ramp among tracked demographic Shopify apps. See the Review Champions chart above for the full race.
Rankings and trends across every Shopify app, category, and keyword.