Custom Fields Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom fields Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Fields Shopify Apps — Full Market Share Table
All tracked custom fields Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Easify Custom Product Options | 33.29% | 1.69 | Climbing |
| 2 |  Globo Product Options, Variant | 29.93% | 0.02 | Declining |
| 3 |  Mini:Custom Fields Personalize | 11.90% | 2.08 | Declining |
| 4 |  Accentuate Custom Fields (ACF) | 6.26% | 0.60 | Declining |
| 5 |  Helium Customer Fields | 5.59% | 1.38 | Declining |
| 6 |  Powerful Contact Form Builder | 3.75% | 1.70 | Climbing |
| 7 |  Releasit COD Form & Upsells | 2.27% | 1.15 | Climbing |
| 8 |  Magical Custom Fields App | 2.17% | 0.27 | Declining |
| 9 |  COD King‑Part COD & OTP Verify | 1.24% | 0.42 | Climbing |
| 10 |  EasySell COD Form & Upsells | 1.03% | 0.07 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Easify Custom Product Options holds 33.3% share of custom fields app installs — 3.4pp ahead of Globo Product Options, Variant (29.9%).
- Top 3 apps (Easify Custom Product Options, Globo Product Options, Variant, Mini:Custom Fields Personalize) account for 75.1% of all custom fields install share — a fragmented market.
- Powerful Contact Form Builder is gaining share fastest this month (+1.70pp) — the largest single gainer among the top custom fields apps by share.
- Mini:Custom Fields Personalize is losing share fastest (-2.08pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Fields Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom fields Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Easify Custom Product Options | 3.1%0.71 | 21.4%18.22 | 31.8%10.46 | 33.1%1.32 | 33.4%0.23 | 30.8%2.53 |
| Globo Product Options, Variant | 19.4%3.11 | 43.3%23.97 | 30.1%13.26 | 29.8%0.28 | 30.8%1.04 | 30.2%0.6 |
| Mini:Custom Fields Personalize | 1.1%0.39 | 10.9%9.88 | 13.6%2.61 | 11.8%1.75 | 11.5%0.31 | 13.6%2.13 |
| Accentuate Custom Fields (ACF) | 1.6%0.66 | 6.6%4.94 | 6.9%0.34 | 6.5%0.41 | 7.2%0.73 | 7.2%0.04 |
| Helium Customer Fields | 8.5%5.74 | 6.6%1.87 | 6.9%0.29 | 5.6%1.31 | 5.3%0.29 | 5.5%0.12 |
Key Insights:
- Easify Custom Product Options's share expanded from 18.7% → 30.8% over the charted period.
- Of the top 5 tracked custom fields apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Fields Shopify Apps by Country
Per-country market share rankings for custom fields Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | |  |  | |
| 5 | | | |  | |
Key Insights:
- Easify Custom Product Options leads custom fields apps in 2 of 4 tracked markets (United States, United Kingdom).
- Easify Custom Product Options leads worldwide, but 2 of 4 tracked markets crown a different leader — COD King‑Part COD & OTP Verify in India, Globo Product Options, Variant in China.
⚠️ Data issue or feedback?
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Top 5 Apps in Custom Fields
- Mini:Custom Fields Personalize — Leads custom fields apps with 13.6% install share, rated 5.0★ — gaining share this month.
- Accentuate Custom Fields (ACF) — Holds 7.2% of custom fields app install share, rated 4.8★ — gaining share this month.
- Magical Custom Fields App — Holds 2.0% of custom fields app install share, rated 4.8★ — losing share this month.
- Textly: Product Custom Fields — Holds 0.8% of custom fields app install share, rated 4.7★.
- Helium Customer Fields — Holds 5.4% of custom fields app install share, rated 4.5★ — gaining share this month.
Custom Fields Shopify Apps — Frequently Asked Questions
1. Which custom fields app has the highest market share on Shopify?
Easify Custom Product Options ranks #1 by share among custom fields apps at 33.3%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for custom fields Shopify apps?
For custom fields (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom fields apps are gaining market share on Shopify?
Powerful Contact Form Builder is gaining custom fields app market share fastest this month, up +1.70pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom fields apps are losing market share on Shopify?
Mini:Custom Fields Personalize has lost the most market share this month among custom fields apps (-2.08pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom fields Shopify app installs?
United States drives the largest share of custom fields app installs at 34.0%, followed by United Kingdom at 9.7% and Australia at 6.9%. Use the country picker on the third card to compare market leaders by country.
6. How many custom fields apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom fields apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom fields app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom fields (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom fields, Easify Custom Product Options leads on share; see the rankings tab for who currently holds #1 position.
