Activity Tracking Shopify Apps – Market Share Breakdown
(Updated September 2026) See which activity tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Activity Tracking Shopify Apps — Full Market Share Table
All tracked activity tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 42.37% | 6.41 | Declining |
| 2 |  Propel Replay, Survey, Heatmap | 23.49% | 3.35 | Climbing |
| 3 |  Parkour: Facebook Pixel & Feed | 14.63% | 1.00 | Declining |
| 4 |  MIDA Replay, Heatmap & Insight | 12.80% | 0.81 | Climbing |
| 5 |  IndexGPT: AI SEO for ChatGPT | 3.07% | 3.07 | Climbing |
| 6 |  TA MAPPY: Store Locator & Maps | 2.04% | 1.49 | Climbing |
| 7 |  Zigpoll Customer Surveys | 0.54% | 0.25 | Declining |
| 8 |  Sort'd ‑ Prime Collection Sort | 0.53% | 0.75 | Declining |
| 9 |  Grapevine Post Purchase Survey | 0.13% | 0.12 | Declining |
| 10 |  wetracked.io Connect | 0.08% | 0.01 | Declining |
Showing 1-10 out of 26
Key Insights:
- Microsoft Clarity: AI Insights holds 42.4% share of activity tracking app installs — 18.9pp ahead of Propel Replay, Survey, Heatmap (23.5%).
- Top 3 apps (Microsoft Clarity: AI Insights, Propel Replay, Survey, Heatmap, Parkour: Facebook Pixel & Feed) account for 80.5% of all activity tracking install share — a fragmented market.
- Propel Replay, Survey, Heatmap is gaining share fastest this month (+3.35pp) — the largest single gainer among the top activity tracking apps by share.
- Microsoft Clarity: AI Insights is losing share fastest (-6.41pp) — could indicate a churning user base or a stronger challenger gaining ground.
Activity Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 activity tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | — | 44.9% | 48.9%3.97 | 42.6%6.22 | 43.0%0.36 | 46.1%3.07 |
| MIDA Replay, Heatmap & Insight | — | 12.0% | 11.9%0.05 | 12.8%0.8 | 24.4%11.67 | 26.2%1.78 |
| Parkour: Facebook Pixel & Feed | — | 17.8% | 15.6%2.23 | 14.3%1.23 | 11.3%3.01 | 10.1%1.19 |
| Propel Replay, Survey, Heatmap | — | 19.3% | 20.2%0.84 | 23.5%3.35 | 15.1%8.39 | 9.9%5.19 |
| IndexGPT: AI SEO for ChatGPT | — | — | — | 3.1% | 2.8%0.29 | 5.0%2.14 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 44.9% → 46.1% over the charted period.
- Of the top 5 tracked activity tracking apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Activity Tracking Shopify Apps by Country
Per-country market share rankings for activity tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Microsoft Clarity: AI Insights leads activity tracking apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Microsoft Clarity: AI Insights leads worldwide, but China bucks the trend — Parkour: Facebook Pixel & Feed leads there.
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Top 5 Apps in Activity Tracking
- Parkour: Facebook Pixel & Feed — Leads activity tracking apps with 10.1% install share, rated 5.0★ — losing share this month.
- MIDA Replay, Heatmap & Insight — Holds 26.2% of activity tracking app install share, rated 4.9★ — gaining share this month.
- IndexGPT: AI SEO for ChatGPT — Holds 5.0% of activity tracking app install share, rated 4.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 10.0% of activity tracking app install share, rated 4.9★ — losing share this month.
- Microsoft Clarity: AI Insights — Holds 46.1% of activity tracking app install share, rated 4.6★ — gaining share this month.
Activity Tracking Shopify Apps — Frequently Asked Questions
1. Which activity tracking app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among activity tracking apps at 42.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for activity tracking Shopify apps?
For activity tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which activity tracking apps are gaining market share on Shopify?
Propel Replay, Survey, Heatmap is gaining activity tracking app market share fastest this month, up +3.35pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which activity tracking apps are losing market share on Shopify?
Microsoft Clarity: AI Insights has lost the most market share this month among activity tracking apps (-6.41pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most activity tracking Shopify app installs?
United States drives the largest share of activity tracking app installs at 29.7%, followed by India at 6.5% and United Kingdom at 6.5%. Use the country picker on the third card to compare market leaders by country.
6. How many activity tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 activity tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share activity tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under activity tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For activity tracking, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
