Metashop: Instagram & Facebook Shopify App – Market Share & Install Footprint
(Updated September 2026) Track MetaShop: Instagram & Facebook's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Boost sales with Facebook and Instagram shopping..
Metashop: Instagram & Facebook — Market Share Across Shopify App Store Groups
MetaShop: Instagram & Facebook's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordtwitter | 83.18%0.78 | Growing |
KeywordUTM attribution | 76.43%3.51 | Growing |
Keywordconversion plus | 71.38%4.49 | Growing |
KeywordTraffic source | 65.44%2.05 | Growing |
Keywordinstagram channel | 40.27%4.60 | Declining |
Keywordboutique | 37.24%27.99 | Growing |
Keywordinstagram shopping | 34.37%10.77 | Declining |
Keywordfacebook store | 32.89%7.17 | Growing |
Keywordfacebook marketing | 31.51%14.23 | Declining |
KeywordCustom audiences | 30.05%0.23 | Growing |
Showing 1-10 out of 54
Key Insights:
- MetaShop: Instagram & Facebook captures 83.2% of installs in twitter — its strongest position among the 10 Shopify groups shown (54 groups in total).
- Over the past 30 days, 7 gained share and 3 lost share — net positive share momentum.
- boutique is the biggest gainer (+27.99pp) — strongest share momentum this month.
Metashop: Instagram & Facebook — Market Share Trend Across Top Groups
Monthly market share trajectory for MetaShop: Instagram & Facebook across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
63.98% | 76.65%12.67 | 82.43%5.78 | 83.17%0.74 | 81.14%2.03 | 82.55%1.41 | |
| Utm Attribution | — | 69.61% | 72.88%3.27 | 76.77%3.89 | 81.47%4.7 | 81.66%0.19 |
| Facebook Feed | 36.74% | 8.52%28.22 | 13.46%4.94 | 26.30%12.84 | 86.16%59.86 | 80.91%5.25 |
| Conversion Plus | — | 60.62% | 66.89%6.27 | 71.44%4.55 | 75.63%4.19 | 78.40%2.77 |
| Traffic Source | — | 61.19% | 63.28%2.09 | 65.59%2.31 | 68.34%2.75 | 67.23%1.11 |
Key Insights:
- MetaShop: Instagram & Facebook's biggest share gain is in Facebook Feed — expanded from 17.3% to 80.9% over the charted period.
- Across the 5 plotted groups, MetaShop: Instagram & Facebook expanded share in 5 and contracted in 0.
Top Categories Metashop: Instagram & Facebook Ranks In on Shopify
- Keywordtwitter — Holds 83.2% market share in this keyword (+0.78pp this month) — MetaShop: Instagram & Facebook's growing footprint here.
- KeywordUTM attribution — Holds 76.4% market share in this keyword (+3.51pp this month) — MetaShop: Instagram & Facebook's growing footprint here.
- Keywordconversion plus — Holds 71.4% market share in this keyword (+4.49pp this month) — MetaShop: Instagram & Facebook's growing footprint here.
- KeywordTraffic source — Holds 65.4% market share in this keyword (+2.05pp this month) — MetaShop: Instagram & Facebook's growing footprint here.
- Keywordinstagram channel — Holds 40.3% market share in this keyword (-4.60pp this month) — slipping in this keyword.
Metashop: Instagram & Facebook on Shopify — Market Share FAQs
1. Where does MetaShop: Instagram & Facebook have the most market share on Shopify?
MetaShop: Instagram & Facebook captures the largest share of installs in twitter — 83.2% of the group's tracked install base, followed by 76.4% in UTM attribution and 71.4% in conversion plus. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is MetaShop: Instagram & Facebook gaining or losing share in?
MetaShop: Instagram & Facebook is gaining share in more groups than it's losing. boutique is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is MetaShop: Instagram & Facebook's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does MetaShop: Instagram & Facebook hold market share?
MetaShop: Instagram & Facebook appears in 54 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does MetaShop: Instagram & Facebook's Shopify market share update?
Share figures are recomputed weekly from the latest review data. MetaShop: Instagram & Facebook's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
