(Updated October 2026) Track where Trustpilot Reviews's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Turn real customer reviews into traffic, sales, and loyalty..
Where Trustpilot Reviews's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 35.29% | 0.51 | |
| 2 | 23.53% | 6.14 | |
| 3 | 11.76% | 1.28 | |
| 4 | 5.88% | 2.81 | |
| 5 | 5.88% | 1.53 | |
| 6 | 5.88% | 1.53 | |
| 7 | 5.88% | 1.53 | |
| 8 | 5.88% | 1.53 | |
| 9 | 0.00% | ||
| 10 | 0.00% |
Key Insights:
Monthly country share trajectory for Trustpilot Reviews across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
25.53% | 24.44%1.09 | 28.21%3.77 | 32.00%3.79 | 35.29%3.29 | 35.29% | |
10.64% | 13.33%2.69 | 12.82%0.51 | 16.00%3.18 | 23.53%7.53 | 23.53% | |
4.26% | 6.67%2.41 | 7.69%1.02 | 12.00%4.31 | 11.76%0.24 | 11.76% | |
4.26% | 6.67%2.41 | 7.69%1.02 | 8.00%0.31 | 5.88%2.12 | 5.88% | |
2.13% | 2.22%0.09 | 2.56%0.34 | 4.00%1.44 | 5.88%1.88 | 5.88% |
Key Insights:
United States leads Trustpilot Reviews's install base at 35.3%, with meaningful spread across additional top markets. United Kingdom follows at 23.5%, with Germany at 11.8%. Together, the top 3 countries account for 70.6% of Trustpilot Reviews's worldwide reviews on Shopify. France (5.9%) and Spain (5.9%) round out the top 5. United Kingdom is the fastest-growing market for Trustpilot Reviews this month (+6.14pp) — emerging adoption worth tracking against the established leaders.
Trustpilot Reviews's install base split between United States (35.3%), United Kingdom (23.5%), and Germany (11.8%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
United States is Trustpilot Reviews's largest market in this view — share expanded from 13.0% to 35.3% over the charted period. Across the top 5 countries plotted, Trustpilot Reviews's share contracted in 3 and expanded in 2 — concentration is consolidating into fewer regions. France is the sharpest contractor — slipping from 8.7% to 5.9% of installs over the charted window.
Trustpilot Reviews's +22.3pp expansion in United States alongside gains in 1 additional country usually reflects internationalisation investments paying off — translations, regional payment integrations, or localised marketing landing in new markets.
United States contributes the largest share of Trustpilot Reviews's installs at 35.3% of all reviews. Adoption is meaningfully spread across several major markets, followed by United Kingdom at 23.5% and Germany at 11.8%.
United Kingdom is the fastest-growing market for Trustpilot Reviews this month, gaining +6.14pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Trustpilot Reviews's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Trustpilot Reviews has reviews from 32 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Trustpilot Reviews is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
Country shares update weekly as new reviews are crawled. Trustpilot Reviews's current footprint is expanding across multiple markets — switch the trend chart to Weekly granularity to spot recent inflection points.
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