(Updated September 2026) Track where Trustpilot Reviews's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Turn real customer reviews into traffic, sales, and loyalty..
Where Trustpilot Reviews's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 28.21% | 3.76 | |
| 2 | 12.82% | 0.51 | |
| 3 | 7.69% | 1.03 | |
| 4 | 7.69% | 1.03 | |
| 5 | 5.13% | 0.68 | |
| 6 | 2.56% | 0.34 | |
| 7 | 2.56% | 0.34 | |
| 8 | 2.56% | 0.34 | |
| 9 | 2.56% | 4.10 | |
| 10 | 2.56% | 0.34 |
Key Insights:
Monthly country share trajectory for Trustpilot Reviews across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
20.41% | 25.53%5.12 | 24.44%1.09 | 28.21%3.77 | 32.00%3.79 | 35.00%3 | |
6.12% | 10.64%4.52 | 13.33%2.69 | 12.82%0.51 | 16.00%3.18 | 20.00%4 | |
4.08% | 4.26%0.18 | 6.67%2.41 | 7.69%1.02 | 12.00%4.31 | 15.00%3 | |
8.16% | 4.26%3.9 | 6.67%2.41 | 7.69%1.02 | 8.00%0.31 | 10.00%2 | |
2.04% | 2.13%0.09 | 2.22%0.09 | 2.56%0.34 | 4.00%1.44 | 5.00%1 |
Key Insights:
United States leads Trustpilot Reviews's install base at 28.2%, with meaningful spread across additional top markets. United Kingdom follows at 12.8%, with France at 7.7%. Together, the top 3 countries account for 48.7% of Trustpilot Reviews's worldwide reviews on Shopify. Germany (7.7%) and Italy (5.1%) round out the top 5. Netherlands is contracting fastest among the top 5 (-4.10pp) — worth checking whether it's a short-term swing or sustained churn from that region.
Trustpilot Reviews's install base split between United States (28.2%), United Kingdom (12.8%), and France (7.7%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
United States is Trustpilot Reviews's largest market in this view — share expanded from 13.0% to 35.0% over the charted period. Across the top 5 countries plotted on this chart, Trustpilot Reviews's share expanded in 4 and contracted in 1 over the charted period — net internationalisation underway. United Kingdom is the sharpest contractor — slipping from 26.1% to 20.0% of installs over the charted window.
Trustpilot Reviews's +22.0pp expansion in United States alongside gains in 3 additional countries usually reflects internationalisation investments paying off — translations, regional payment integrations, or localised marketing landing in new markets.
United States contributes the largest share of Trustpilot Reviews's installs at 28.2% of all reviews. Adoption is meaningfully spread across several major markets, followed by United Kingdom at 12.8% and France at 7.7%.
United States is the fastest-growing market for Trustpilot Reviews this month, gaining +3.76pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Trustpilot Reviews's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Trustpilot Reviews has reviews from 32 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Trustpilot Reviews is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
Country shares update weekly as new reviews are crawled. Trustpilot Reviews's current footprint is expanding across multiple markets — switch the trend chart to Weekly granularity to spot recent inflection points.
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