Meta & Facebook Pixels By Nabu Shopify App – Market Share & Install Footprint
(Updated October 2026) Track Meta & Facebook Pixels by Nabu's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Accurate Meta Pixel tracking to improve your Facebook Ads.
Meta & Facebook Pixels By Nabu — Market Share Across Shopify App Store Groups
Meta & Facebook Pixels by Nabu's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordmeta ads | 16.10%7.57 | Growing |
KeywordPixel tracking | 13.99%1.41 | Declining |
Keywordfacebook pixel | 10.36%0.37 | Declining |
Keywordtik tok pixel | 4.11%3.05 | Growing |
KeywordSnapchat pixel | 3.16%0.26 | Growing |
KeywordUTM attribution | 2.63%0.53 | Growing |
Keywordmeta pixel | 2.31%0.71 | Growing |
KeywordTraffic source | 2.25%0.43 | Growing |
KeywordEvent tracking | 1.54%1.33 | Growing |
KeywordPurchase tracking | 1.54%1.23 | Growing |
Showing 1-10 out of 41
Key Insights:
- Meta & Facebook Pixels by Nabu captures 16.1% of installs in meta ads — its strongest position among the 10 Shopify groups shown (41 groups in total).
- Over the past 30 days, 8 gained share and 2 lost share — net positive share momentum.
- meta ads is the biggest gainer (+7.57pp) — strongest share momentum this month.
Meta & Facebook Pixels By Nabu — Market Share Trend Across Top Groups
Monthly market share trajectory for Meta & Facebook Pixels by Nabu across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Meta Ads | — | 8.65% | 15.88%7.23 | 9.13%6.75 | 13.35%4.22 | 13.28%0.07 |
| Pixel Tracking | 11.68% | 15.62%3.94 | 13.95%1.67 | 18.16%4.21 | 11.49%6.67 | 11.33%0.16 |
| Facebook Pixel | 8.17% | 10.91%2.74 | 10.48%0.43 | 11.43%0.95 | 9.04%2.39 | 8.95%0.09 |
| Meta Pixel | 1.76% | 1.64%0.12 | 2.35%0.71 | 2.03%0.32 | 1.37%0.66 | 1.36%0.01 |
| Snapchat Pixel | — | 2.89% | 3.20%0.31 | 1.37%1.83 | 1.22%0.15 | 1.19%0.03 |
Key Insights:
- Meta & Facebook Pixels by Nabu's biggest share gain is in Facebook Pixel — expanded from 0.3% to 8.9% over the charted period.
- Across the 5 plotted groups, Meta & Facebook Pixels by Nabu expanded share in 3 and contracted in 2.
Top Categories Meta & Facebook Pixels By Nabu Ranks In on Shopify
- Keywordmeta ads — Holds 16.1% market share in this keyword (+7.57pp this month) — Meta & Facebook Pixels by Nabu's growing footprint here.
- KeywordPixel tracking — Holds 14.0% market share in this keyword (-1.41pp this month) — slipping in this keyword.
- Keywordfacebook pixel — Holds 10.4% market share in this keyword (-0.37pp this month) — slipping in this keyword.
- Keywordtik tok pixel — Holds 4.1% market share in this keyword (+3.05pp this month) — Meta & Facebook Pixels by Nabu's growing footprint here.
- KeywordSnapchat pixel — Holds 3.2% market share in this keyword (+0.26pp this month) — Meta & Facebook Pixels by Nabu's growing footprint here.
Meta & Facebook Pixels By Nabu on Shopify — Market Share FAQs
1. Where does Meta & Facebook Pixels by Nabu have the most market share on Shopify?
Meta & Facebook Pixels by Nabu captures the largest share of installs in meta ads — 16.1% of the group's tracked install base, followed by 14.0% in Pixel tracking and 10.4% in facebook pixel. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Meta & Facebook Pixels by Nabu gaining or losing share in?
Meta & Facebook Pixels by Nabu is gaining share in more groups than it's losing. meta ads is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Meta & Facebook Pixels by Nabu's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Meta & Facebook Pixels by Nabu hold market share?
Meta & Facebook Pixels by Nabu appears in 41 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Meta & Facebook Pixels by Nabu's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Meta & Facebook Pixels by Nabu's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
