(Updated September 2026) Track Marsello: Loyalty, Email, SMS's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Grow your business through customer loyalty..
Marsello: Loyalty, Email, SMS's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Collectionkey-apps-for-retail | 0.08%0.08 | Growing |
CollectionWorks with Shopify POS | 0.02%0.02 | Growing |
CategoryLoyalty and rewards Marketing and conversion > Customer loyalty > Loyalty and rewards | 0.01%0.01 | Growing |
CollectionWorks with Shopify Marketing | 0.01%0.01 | Growing |
CategoryCustomer loyalty Marketing and conversion > Customer loyalty | 0.01%0.01 | Growing |
CategoryEmail marketing Marketing and conversion > Marketing > Email marketing | 0.01%0.01 | Growing |
CategoryMarketing Marketing and conversion > Marketing | 0.01%0.01 | Growing |
Collection | 0.01%0.01 | Growing |
CategoryMarketing and conversion | 0.00%0.00 | Growing |
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Key Insights:
Monthly market share trajectory for Marsello: Loyalty, Email, SMS across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Key-Apps-For-Retail | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Works With Shopify Pos | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Database | — | — | — | — | — | 0.02% |
| Loyalty And Rewards | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Customer Loyalty | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Key Insights:
Marsello: Loyalty, Email, SMS captures the largest share of installs in key-apps-for-retail — 0.1% of the group's tracked install base, followed by 0.0% in Works with Shopify POS and 0.0% in Loyalty and rewards. Sort the table by Share to see the full ordered list.
Marsello: Loyalty, Email, SMS is gaining share in more groups than it's losing. key-apps-for-retail is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Share figures are recomputed weekly from the latest review data. Marsello: Loyalty, Email, SMS's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
Rankings and trends across every Shopify app, category, and keyword.