Marsello: Loyalty, Email, SMS Shopify App

by Marsello

Boost sales and reward regular customers using effective email marketing strategies in-store and online. Instagram post planner. Schedule your social media content.

4.4

(217)

$60/month
$120/month
XY
5

Guitars on Main, United States

7/6/2026

A very robust loyalty platform that keeps improving and offers excellent customer support.

1 of 8

Install in your Shopify Store

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72 customers chose this

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Marsello: Loyalty, Email, SMS Charts

Track Marsello: Loyalty, Email, SMS's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.

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Pros and Cons

Pros and Cons of Marsello: Loyalty, Email, SMS

Pros

Comprehensive Loyalty and Email Marketing: Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations.

Ease of Use and Quick Setup: Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers.

Effective Customer Retention: Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows.

Customization and Flexibility: Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities.

Cons

Sudden and Significant Price Increases: Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses.

Account Access and Data Lockouts: Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification.


Screenshots


About the App

Instagram post planner. Schedule your social media content.

  • No-code loyalty program: Easily set up and start a multi-channel loyalty program. No coding needed.
  • Sales Enhancement: Boost your sales by using email marketing, rewards, automated campaigns and SMS.
  • Integrated Loyalty Experience: Make a smooth loyalty program by combining your point of sale and online shopping sites.
  • Customer Loyalty Insights: See all your customer information in one place with comprehensive reports and analytics on loyalty.
  • Marsello Integration: Link Marsello with advanced tools such as Klaviyo, LightSpeed, Cin7 and others.

Keywords

omnichannel loyalty Shopify apps
customer retention Shopify apps
loyalty program Shopify apps
SMS marketing Shopify apps
email campaigns Shopify apps
repeat purchase Shopify apps
customer engagement Shopify apps
POS integration Shopify apps
eCommerce marketing Shopify apps
rewards program Shopify apps
referral program Shopify apps
automated marketing Shopify apps
customer portal Shopify apps
data-driven marketing Shopify apps
ROI tracking Shopify apps
Shopify analytics apps
omnichannel reporting Shopify apps
boost sales Shopify apps
retention marketing Shopify apps
loyalty rewards Shopify apps

Key Features

  • Create customizable loyalty, rewards, and referral programs to boost customer retention and repeat sales.
  • Set up a flexible points-based system offering rewards like discounts, free products, and exclusive perks.
  • Launch targeted email and SMS marketing campaigns driven by real-time sales and customer data.

Pricing

Marsello: Loyalty, Email, SMS Pricing Plans

Loyalty Launch

$60/month

  • Points-based loyalty program

  • Customer referrals (Basic)

  • Branded customer portal

  • Apple & Google Wallet

  • Loyalty automations (Basic)

Loyalty Accelerate

$120/month

  • Everything in Launch +

  • VIP tiers

  • Custom earn options

  • Advanced reward conditions

  • Points promotions

Not sure which plan to pick? Discuss Loyalty Launch or Loyalty Accelerate plans with us, learn about custom pricing, or get a demo.

Here's an overview of Marsello: Loyalty, Email, SMS costs for each of the plan(s):

The app offers 2 paid plan(s). The paid plan(s) offered by Marsello: Loyalty, Email, SMS: (Loyalty Launch, Loyalty Accelerate).

The details of the plan(s) are outlined below:

Loyalty Launch: The Loyalty Launch plan costs $60 and comes with a 14-day free trial period. The plan offers a host of features, including Points-based loyalty program, Customer referrals (Basic), Branded customer portal, Apple & Google Wallet, Loyalty automations (Basic), RFM segmentation, Customer feedback surveys, Analytics & reporting.

Loyalty Accelerate: The Loyalty Accelerate plan costs $120 and comes with a 14-day free trial period. The plan offers a host of features, including Everything in Launch +, VIP tiers, Custom earn options, Advanced reward conditions, Points promotions, Product & collection sync, Loyalty program-enhancing integrations, API access.

Marsello: Loyalty, Email, SMS Price Summary
Pricing summaryFrom $60/month. Free trial available.
Total Pricing Plan(s)2
Number of free plan(s)0
Number of paid plan(s)2
Cost of Paid Plan(s)$60, $120
Free trial availableYes, for 14 day(s)

For further information regarding Marsello: Loyalty, Email, SMS app pricing plans, see the official website.

Marsello: Loyalty, Email, SMS Shopify App Discounts

If you are looking for discounts on Marsello: Loyalty, Email, SMS app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with Marsello to secure better deals on the Marsello: Loyalty, Email, SMS app exclusively for you.

*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.

Contact Us For a Discount
Coming Soon

Testimonials

What our users say about Marsello: Loyalty, Email, SMS

A very robust loyalty platform that keeps improving and offers excellent customer support.

Guitars on Main
United States

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!

Via Artists
Australia

Easy to Use and Boosted Our Revenue!Marsello is fantastic! It's super easy to use, even for beginners. Setting up email campaigns and loyalty programs is a breeze. We've seen a significant boost in our revenue since we started using it. Highly recommend!

East Coast Supplements
Australia

Trusted By

Trusted by the best Shopify stores

Guitars on Main

United States

Via Artists

Australia

East Coast Supplements

Australia

CARDPOPUSA

United States

WE-AR

New Zealand

PlayingCardDecks.com

United States

What's Not 2 Love

United Kingdom

Pambú

Colombia


Boost sales and reward regular customers using effective email marketing strategies in-store and online.

Boost your client advertising

Collect visitor information and encourage them to shop with focused and prompt marketing. Boost sales through email, text messages, loyalty programs, and more.

Designed for Point of Sale and Online Shopping

Offer a smooth marketing experience across all channels. Automatically launch data-based marketing and reward customer loyalty, no matter where they shop.

Clear marketing results

Boost your repeat purchase rate, customer spending, and ROI through reliable results tracked accurately via your Shopify integration.


Comparison

Top Marsello: Loyalty, Email, SMS Alternatives Detailed Comparison

The table below highlights the crucial differences between Marsello: Loyalty, Email, SMS and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Marsello: Loyalty, Email, SMSMarsello: Loyalty, Email, SMSView on Shopify
Kangaroo: Loyalty and RewardsKangaroo: Loyalty and RewardsView on Shopify
General Information
Ratings
4.4(149 reviews)
4.9(55 reviews)
Developed byMarselloKangaroo Rewards
Launch Date5/29/20173/4/2022
Pricing$60/month, $120/month$199/month
ObjectiveInstagram post planner. Schedule your social media content.Kangaroo's Loyalty Rewards: Deals, References, and Advertising.
CategoriesLoyalty and rewards, Email marketingEmail marketing, Loyalty and rewards
Key Features & Highlights
PurposeBoost sales and reward regular customers using effective email marketing strategies in-store and online.Kangaroo is a worldwide reward system designed to boost customer loyalty for brands.
Features List
  1. Create customizable loyalty, rewards, and referral programs to boost customer retention and repeat sales.
  2. Set up a flexible points-based system offering rewards like discounts, free products, and exclusive perks.
  3. Launch targeted email and SMS marketing campaigns driven by real-time sales and customer data.
  1. Customize loyalty programs with your brand’s colors, logo, and visuals.
  2. Reward customers with points for every dollar spent and redeemable offers.
  3. Send targeted promotions via SMS, email, and push notifications.
Highlights--
User Reviews and Ratings
Recommended %85.0%98.2%
Pros
  1. Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations.
  2. Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers.
  3. Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows.
  4. Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities.
  5. Free and reasonably priced plans exist for smaller businesses or initial use, with valuable features accessible without immediate high costs.
  6. Integrates well with e-commerce platforms (notably Shopify and POS), supporting both online and brick-and-mortar operations.
  7. Automation of campaigns and workflows significantly reduces manual marketing tasks and follow-up efforts.
  8. Many users highlight prompt, knowledgeable, and helpful customer service experiences, with follow-up and willingness to address feedback.
  9. Offers innovative functions such as detailed segmentation, reporting, and multi-site capability within a single platform.
  10. Businesses report noticeable increases in sales, average order value, and customer engagement after implementation.
  1. Consistently praised for responsiveness, knowledge, and professionalism, with specific team members frequently highlighted.
  2. Users report smooth setup and clear guidance, making the transition to the platform effortless.
  3. Flexibility in tailoring rewards and points systems to fit unique business needs is frequently appreciated.
  4. Seamless compatibility with Shopify, POS systems, and other tools enhances functionality.
  5. The app runs smoothly without major issues, contributing to a positive user experience.
  6. Users note increased customer engagement, retention, and sales due to the loyalty program.
  7. The platform is described as intuitive and easy to navigate, with helpful features.
Cons
  1. Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses.
  2. Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification.
  3. While many users praise support, others report unresponsiveness, delayed replies, or unhelpful resolutions, especially during critical incidents.
  4. Reports include bugs in the loyalty point tracking, referral system errors, email marketing crashes, and unresolved integration issues, which sometimes affect business operations.
  5. Several cases of being charged for unused services, denied refunds, and difficult cancellation or downgrade experiences, resulting in negative perceptions of fairness and trust.
  1. Some users mention challenges integrating the app with Shopify’s POS due to platform inflexibility.
Pricing and Plans
Total Pricing Plans21
Free PlanNot availableNot available
Free TrialYes, for 14 day(s)No
Technical Information
Rating
4.4
4.9
Total Reviews21745
Launch Date5/29/20173/4/2022
SD Points123

More Details About Marsello: Loyalty, Email, SMS

Product Description

Marsello is a platform that assists brands in launching a top-tier loyalty and rewards program that integrates with Shopify and your POS system. It offers features such as point collection, rewards, discounts, and VIP tiers, and facilitates effective email and SMS marketing campaigns using sales data. The platform provides valuable insight into customer behavior to enhance marketing decisions.

AI Summary

Marsello is a comprehensive Shopify app that combines loyalty program management and marketing automation, including email and SMS campaigns, within a unified platform. Core features include customizable loyalty rewards systems, flexible points and rewards structures, automated customer segmentation, and tailored email flows such as abandoned cart and win-back campaigns. The platform is noted for its ease of setup, user-friendly interface, extensive customization options, and effective integration with both online and offline (POS) channels. Marsello’s analytics provide actionable insights into customer behavior and campaign performance, supporting revenue growth and customer retention. However, significant weaknesses include recent and substantial price increases, rigid pricing tiers based on customer count, and abrupt changes to legacy plans, which have resulted in account lockouts and loss of access to customer data for some merchants. Reports also highlight inconsistent customer support, technical bugs affecting the rewards and referral system, limitations in campaign editor functionality—including lack of live Shopify data sync—and challenges with discount configurations. Overall, Marsello offers powerful omnichannel loyalty and marketing tools but poses scaling and cost challenges for businesses with larger customer bases or those seeking more responsive support and platform stability.

Support

For any questions, concerns, or assistance with Marsello: Loyalty, Email, SMS, the dedicated support team is readily available to help.To reach out to the support team, users can send an email to [email protected]. Additionally, Marsello: Loyalty, Email, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Marsello: Loyalty, Email, SMS Support Information In A Nutshell:

Support Email:[email protected]
Contact Number(s):Not available
FAQ Page:FAQ details
Privacy Policy:Privacy details
Language Support:English
Integration

The list of top Shopify apps or features or software tools that Marsello: Loyalty, Email, SMS seamlessly integrates are given below:

Checkout
Shopify POS
Shopify Flow
Cin7
Clover
Heartland Retail
Klaviyo
Lightspeed
Meta
Developer

Name: Marsello

Website: /partners/recovermycart

Address: 4 Bond Street, Level 4, Wellington, WGN, 6011

Looking to install Marsello: Loyalty, Email, SMS app on your store?

ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.

Why Choose ShopDigest?

  • Highly experienced and vetted team for successful app installation
  • Assured support and guidance throughout the installation and beyond
  • Customized services to meet unique business needs
  • 30-day no questions asked refund policy
  • Lowest pricing guaranteed (starts at just $10/hour)

Marsello: Loyalty, Email, SMS Q&A

How can this app help increase repeat customers?

By rewarding shoppers with points, discounts, and exclusive perks, the app encourages customers to return, helping businesses cultivate loyal shoppers and drive higher repeat purchase rates both in-store and online.

Is this app suitable for both physical and online stores?

Absolutely. The app integrates with your POS and eCommerce systems, allowing you to run a unified loyalty and marketing program that rewards customers wherever they choose to shop, ensuring a seamless experience.

Can I better understand my customers with this app?

Yes, the app provides comprehensive analytics and reporting that reveal customer behavior and purchasing trends, empowering you to make strategic decisions and tailor your marketing for the biggest impact.

Do I need coding experience to set up a loyalty program?

No technical skills are necessary. This app is designed to let you create and manage a custom loyalty program through an easy, no-code setup, so you can launch quickly and efficiently.

How does this app help grow my store's revenue?

By automating targeted email and SMS campaigns based on sales data and rewarding loyal customers, the app helps boost engagement, recover abandoned carts, and encourages higher spend, ultimately increasing your revenue.

What types of rewards can I offer my customers?

The app supports a wide variety, from points and discounts to gift cards and VIP access. This flexibility lets you tailor rewards that best motivate your audience and create memorable shopping experiences.

Who will benefit most from using this app?

Store owners who want to build strong customer relationships, drive more sales, and automate their marketing will find this app especially valuable, whether they operate online, in-store, or both.

Does the app support marketing across multiple channels?

Yes, it seamlessly manages email, SMS, and digital campaigns, helping you deliver personalized messages and promotions to your customers through their preferred channels for increased engagement and conversion.

How can I track the impact of my loyalty and marketing efforts?

Real-time analytics and detailed reports allow you to measure key outcomes like repeat purchases and ROI, providing clear insights into what’s working and how your strategies are benefiting your business.


Customer Reviews

5.0
217 total reviews
5
170
4
9
3
8
2
2
1
28

Marsello: Loyalty, Email, SMS has an overall rating of 4.3 stars from a total of 217 reviews on the Shopify app store. Of these, 179 (82.5%) are positive, 8 (3.7%) are neutral, and 30 (13.8%) are negative*.

*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.

Guitars on Mainfrom United States
July 6, 2026

A very robust loyalty platform that keeps improving and offers excellent customer support.

Via Artistsfrom Australia
November 17, 2025

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!

Developer response
Developer ResponseNovember 23, 2025

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!

East Coast Supplementsfrom Australia
June 21, 2025

Easy to Use and Boosted Our Revenue!Marsello is fantastic! It's super easy to use, even for beginners. Setting up email campaigns and loyalty programs is a breeze. We've seen a significant boost in our revenue since we started using it. Highly recommend!

CARDPOPUSAfrom United States
November 8, 2024

Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.

Developer response
Developer ResponseNovember 10, 2024

Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.

WE-ARfrom New Zealand
August 7, 2024

The Account Manager, Shanaya, is fantastic and super helpful.


Video Demo and Screenshots

Product Screenshots

Marsello: Loyalty, Email, SMS screenshot 1
Marsello: Loyalty, Email, SMS screenshot 2

Installation Steps

How to install Marsello: Loyalty, Email, SMS on your Shopify store

1

Find your app

Use filters like pricing, availability, and features to find the perfect match for your store's needs.

2

Get a personalized setup plan

Our team will create an installation plan based on your current store setup, goals, and requirements.

3

Install at your own pace

Perfect your store's functionality without the pressure to move on until you're ready.

Install in your Shopify Store

.myshopify.com
72 customers chose this

Marsello: Loyalty, Email, SMS FAQ's

How do I install the Marsello: Loyalty, Email, SMS Shopify app?

To install Marsello: Loyalty, Email, SMS app on your Shopify store, click on the Marsello: Loyalty, Email, SMS installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process.

If you need our expert guidance to help you install Marsello: Loyalty, Email, SMS on your Shopify store, then contact us now.

What are the key features of Marsello: Loyalty, Email, SMS?

The key features offered by Marsello: Loyalty, Email, SMS to Shopify store owners are:

  • Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
  • Customer Portal: Make it easy for brands to sign up and engage with your program
  • Marketing: Put your loyalty data to work with integrated email and SMS campaigns
  • Reporting: Get real-time data about your loyalty and marketing performance.
  • Works with eCommerce & POS: A consistent loyalty experience across your channels
Does Marsello: Loyalty, Email, SMS integrate with other Shopify apps or tools?

Yes, Marsello: Loyalty, Email, SMS seamlessly integrates with other Shopify apps or tools, such as Easily set up and start a multi-channel loyalty program. No coding needed., Boost your sales by using email marketing, rewards, automated campaigns and SMS., Make a smooth loyalty program by combining your point of sale and online shopping sites..

Is there a free trial available for Marsello: Loyalty, Email, SMS?

Yes, Marsello: Loyalty, Email, SMS offers 14 days free trial on all its paid plans.

What are the pricing plans for Marsello: Loyalty, Email, SMS?

The app offers 2 paid plans, which cost $60/month, $120/month. The paid plans also come with a 14-day free trial period.

How does billing work for Marsello: Loyalty, Email, SMS?

Marsello: Loyalty, Email, SMS uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Marsello: Loyalty, Email, SMS allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Marsello: Loyalty, Email, SMS offer customer support? How can I get assistance?

Yes, Marsello: Loyalty, Email, SMS offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].

Additionally, Marsello: Loyalty, Email, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Marsello: Loyalty, Email, SMS compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.


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