Welcome Emails Shopify Apps – Market Share Breakdown
(Updated September 2026) See which welcome emails Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Welcome Emails Shopify Apps — Full Market Share Table
All tracked welcome emails Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Flow | 64.41% | 0.91 | Declining |
| 2 |  Klaviyo: Email Marketing & SMS | 20.54% | 10.90 | Climbing |
| 3 |  SendWILL Popup Email Marketing | 10.46% | 10.38 | Declining |
| 4 |  Omnisend Email Marketing & SMS | 1.70% | 0.07 | Climbing |
| 5 |  Brevo PushOwl: Email,Push,SMS | 1.38% | 0.07 | Declining |
| 6 |  Pop Convert ‑ Pop Ups, Banners | 0.96% | 0.78 | Climbing |
| 7 |  Shopify Forms | 0.29% | 0.17 | Declining |
| 8 |  Mailchimp Email SMS Marketing | 0.11% | 0.19 | Declining |
| 9 |  Wiz ‑ AI Email Marketing | 0.10% | 0.00 | Climbing |
| 10 |  Abandoned Cart Email Marketing | 0.02% | 0.04 | Declining |
Showing 1-10 out of 24
Key Insights:
- Shopify Flow holds 64.4% share of welcome emails app installs — 43.9pp ahead of Klaviyo: Email Marketing & SMS (20.5%).
- Top 3 apps (Shopify Flow, Klaviyo: Email Marketing & SMS, SendWILL Popup Email Marketing) account for 95.4% of all welcome emails install share — a competitive market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+10.90pp) — the largest single gainer among the top welcome emails apps by share.
- SendWILL Popup Email Marketing is losing share fastest (-10.38pp) — could indicate a churning user base or a stronger challenger gaining ground.
Welcome Emails Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 welcome emails Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Shopify Flow | — | 66.7% | 65.3%1.4 | 64.4%0.9 | 66.0%1.62 | 66.8%0.76 |
| Klaviyo: Email Marketing & SMS | — | 7.0% | 9.7%2.62 | 20.6%10.88 | 24.5%3.96 | 26.4%1.93 |
| Shopify Forms | — | 0.5% | 0.5%0.01 | 0.3%0.16 | 3.1%2.78 | 3.0%0.1 |
| Brevo PushOwl: Email,Push,SMS | — | 1.5% | 1.4%0.05 | 1.4%0.05 | 0.7%0.74 | 1.8%1.13 |
| Omnisend Email Marketing & SMS | — | 1.5% | 1.6%0.14 | 1.7%0.08 | 1.4%0.32 | 0.7%0.68 |
Key Insights:
- Shopify Flow's share held steady from 66.7% → 66.8% over the charted period.
- Of the top 5 tracked welcome emails apps, 4 grew share and 1 lost share — share is stable across the top tier.
Top Welcome Emails Shopify Apps by Country
Per-country market share rankings for welcome emails Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- Shopify Flow leads welcome emails apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Shopify Flow leads worldwide, but China bucks the trend — SendWILL Popup Email Marketing leads there.
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Top 5 Apps in Welcome Emails
- Klaviyo: Email Marketing & SMS — Leads welcome emails apps with 26.4% install share, rated 4.7★ — gaining share this month.
- Shopify Forms — Holds 3.0% of welcome emails app install share, rated 4.5★ — gaining share this month.
- Shopify Flow — Holds 66.8% of welcome emails app install share, rated 4.7★ — gaining share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 1.8% of welcome emails app install share, rated 4.9★ — gaining share this month.
- Wiz ‑ AI Email Marketing — Holds 0.4% of welcome emails app install share, rated 5.0★ — gaining share this month.
Welcome Emails Shopify Apps — Frequently Asked Questions
1. Which welcome emails app has the highest market share on Shopify?
Shopify Flow currently holds the highest market share for welcome emails apps at 64.4%, but the category is competitive — Klaviyo: Email Marketing & SMS is close behind at 20.5%. The right choice depends on your specific store needs.
2. How is market share calculated for welcome emails Shopify apps?
For welcome emails (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which welcome emails apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining welcome emails app market share fastest this month, up +10.90pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which welcome emails apps are losing market share on Shopify?
SendWILL Popup Email Marketing has lost the most market share this month among welcome emails apps (-10.38pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most welcome emails Shopify app installs?
United States drives the largest share of welcome emails app installs at 40.5%, followed by United Kingdom at 7.2% and Australia at 5.6%. Use the country picker on the third card to compare market leaders by country.
6. How many welcome emails apps does ShopDigest track on Shopify?
ShopDigest tracks 96 welcome emails apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share welcome emails app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under welcome emails (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For welcome emails, Shopify Flow leads on share; see the rankings tab for who currently holds #1 position.
