Variant-Specific Shopify Apps – Market Share Breakdown
(Updated October 2026) See which variant-specific Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Variant-Specific Shopify Apps — Full Market Share Table
All tracked variant-specific Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  OP Color Swatch Variant Images | 41.82% | 21.44 | Declining |
| 2 |  Kedra Checkout Rules & Upsells | 31.04% | 15.10 | Climbing |
| 3 |  Melon Minimum Order Quantity | 20.99% | 16.06 | Climbing |
| 4 |  Yuko Minimum Order Quantity | 2.70% | 2.21 | Climbing |
| 5 |  Madgic Order Limits Quantity | 1.25% | 2.78 | Declining |
| 6 |  Avada Order Limits Quantity | 0.78% | 5.89 | Declining |
| 7 |  OPTIS Product Options, Variant | 0.64% | 2.43 | Declining |
| 8 |  Pareto ‑ Order Limits Quantity | 0.19% | 0.15 | Climbing |
| 9 |  UP Order Limits Quantity Break | 0.15% | 0.04 | Climbing |
| 10 |  SA Variants: Combined Listings | 0.14% | 0.02 | Declining |
Showing 1-10 out of 22
Key Insights:
- OP Color Swatch Variant Images holds 41.8% share of variant-specific app installs — 10.8pp ahead of Kedra Checkout Rules & Upsells (31.0%).
- Top 3 apps (OP Color Swatch Variant Images, Kedra Checkout Rules & Upsells, Melon Minimum Order Quantity) account for 93.9% of all variant-specific install share — a concentrated market.
- Melon Minimum Order Quantity is gaining share fastest this month (+16.06pp) — the largest single gainer among the top variant-specific apps by share.
- OP Color Swatch Variant Images is losing share fastest (-21.44pp) — could indicate a churning user base or a stronger challenger gaining ground.
Variant-Specific Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 variant-specific Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Melon Minimum Order Quantity | 7.8% | 5.0%2.89 | 21.1%16.12 | 67.6%46.57 | 57.9%9.7 | 61.3%3.36 |
| Yuko Minimum Order Quantity | 0.1% | 0.5%0.46 | 2.9%2.35 | 10.5%7.64 | 26.0%15.51 | 17.9%8.07 |
| Madgic Order Limits Quantity | 4.8% | 4.0%0.75 | 1.3%2.79 | 6.7%5.41 | 6.0%0.63 | 9.9%3.92 |
| Kedra Checkout Rules & Upsells | 13.7% | 15.9%2.27 | 31.0%15.05 | 1.8%29.22 | 1.9%0.16 | 5.0%3.06 |
| OPTIS Product Options, Variant | 4.1% | 3.0%1.06 | 0.7%2.4 | 1.4%0.79 | 3.8%2.39 | 2.6%1.21 |
Key Insights:
- Melon Minimum Order Quantity's share expanded from 7.8% → 61.3% over the charted period.
- Of the top 5 tracked variant-specific apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Variant-Specific Shopify Apps by Country
Per-country market share rankings for variant-specific Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- OP Color Swatch Variant Images leads variant-specific apps in 2 of 4 tracked markets (United States, United Kingdom).
- OP Color Swatch Variant Images leads worldwide, but 2 of 4 tracked markets crown a different leader — Kedra Checkout Rules & Upsells in India, Melon Minimum Order Quantity in China.
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Top 5 Apps in Variant-Specific
- Melon Minimum Order Quantity — Leads variant-specific apps with 61.3% install share, rated 5.0★ — losing share this month.
- Madgic Order Limits Quantity — Holds 9.9% of variant-specific app install share, rated 4.9★ — gaining share this month.
- Yuko Minimum Order Quantity — Holds 17.9% of variant-specific app install share, rated 4.9★ — gaining share this month.
- BoomGate: Checkout Validation — Holds 0.8% of variant-specific app install share, rated 4.9★ — gaining share this month.
- Kedra Checkout Rules & Upsells — Holds 5.0% of variant-specific app install share, rated 4.8★ — losing share this month.
Variant-Specific Shopify Apps — Frequently Asked Questions
1. Which variant-specific app has the highest market share on Shopify?
OP Color Swatch Variant Images dominates the variant-specific category on Shopify with 41.8% of installs — 10.8pp ahead of Kedra Checkout Rules & Upsells. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for variant-specific Shopify apps?
For variant-specific (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which variant-specific apps are gaining market share on Shopify?
Melon Minimum Order Quantity is gaining variant-specific app market share fastest this month, up +16.06pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which variant-specific apps are losing market share on Shopify?
OP Color Swatch Variant Images has lost the most market share this month among variant-specific apps (-21.44pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most variant-specific Shopify app installs?
United States drives the largest share of variant-specific app installs at 25.1%, followed by United Kingdom at 7.9% and Germany at 6.7%. Use the country picker on the third card to compare market leaders by country.
6. How many variant-specific apps does ShopDigest track on Shopify?
ShopDigest tracks 96 variant-specific apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
