Tracking Links Shopify Apps – Market Share Breakdown
(Updated October 2026) See which tracking links Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Tracking Links Shopify Apps — Full Market Share Table
All tracked tracking links Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  17TRACK Order Tracking | 74.41% | 8.17 | Declining |
| 2 |  CWILL Order Tracking | 21.09% | 14.00 | Climbing |
| 3 |  Track123 Order Tracking | 3.25% | 5.79 | Declining |
| 4 |  Upatra: Bulk Fulfill CSV | 0.87% | 0.08 | Climbing |
| 5 |  ReturnGO Returns & Exchanges | 0.11% | 0.00 | Climbing |
| 6 |  Synctrack AI Order Tracking | 0.09% | 0.02 | Declining |
| 7 |  Loop Returns & Exchanges | 0.04% | 0.04 | Declining |
| 8 |  Affilitrak Affiliate Marketing | 0.03% | 0.03 | Declining |
| 9 |  Easy Fulfillment: Bulk Fulfill | 0.02% | 0.02 | Declining |
| 10 |  AfterShip Order Tracking | 0.02% | 0.00 | Climbing |
Showing 1-10 out of 26
Key Insights:
- 17TRACK Order Tracking holds 74.4% share of tracking links app installs — 53.3pp ahead of CWILL Order Tracking (21.1%).
- Top 3 apps (17TRACK Order Tracking, CWILL Order Tracking, Track123 Order Tracking) account for 98.8% of all tracking links install share — a concentrated market.
- CWILL Order Tracking is gaining share fastest this month (+14.00pp) — the largest single gainer among the top tracking links apps by share.
- 17TRACK Order Tracking is losing share fastest (-8.17pp) — could indicate a churning user base or a stronger challenger gaining ground.
Tracking Links Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 tracking links Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| 17TRACK Order Tracking | 69.2% | 68.8%0.42 | 69.2%0.43 | 76.2%7.04 | 79.0%2.75 | 74.5%4.44 |
| CWILL Order Tracking | 17.3% | 17.4%0.1 | 16.8%0.63 | 9.2%7.55 | 15.3%6.06 | 21.0%5.74 |
| Track123 Order Tracking | 12.8% | 13.0%0.22 | 13.3%0.29 | 13.5%0.23 | 4.6%8.88 | 3.2%1.42 |
| Upatra: Bulk Fulfill CSV | 0.1% | 0.2%0.16 | 0.3%0.14 | 0.5%0.16 | 0.7%0.14 | 0.9%0.23 |
| ReturnGO Returns & Exchanges | 0.0% | 0.1%0.07 | 0.0%0.08 | 0.1%0.07 | 0.1%0.02 | 0.1%0.04 |
Key Insights:
- 17TRACK Order Tracking's share expanded from 69.2% → 74.5% over the charted period.
- Of the top 5 tracked tracking links apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Tracking Links Shopify Apps by Country
Per-country market share rankings for tracking links Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- 17TRACK Order Tracking leads tracking links apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Tracking Links
- 17TRACK Order Tracking — Leads tracking links apps with 74.5% install share, rated 4.9★ — losing share this month.
- CWILL Order Tracking — Holds 21.0% of tracking links app install share, rated 5.0★ — gaining share this month.
- Easy Fulfillment: Bulk Fulfill — Holds 0.0% of tracking links app install share, rated 4.9★.
- Upatra: Bulk Fulfill CSV — Holds 0.9% of tracking links app install share, rated 4.7★ — gaining share this month.
- Track123 Order Tracking — Holds 3.2% of tracking links app install share, rated 4.9★ — losing share this month.
Tracking Links Shopify Apps — Frequently Asked Questions
1. Which tracking links app has the highest market share on Shopify?
17TRACK Order Tracking dominates the tracking links category on Shopify with 74.4% of installs — 53.3pp ahead of CWILL Order Tracking. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for tracking links Shopify apps?
For tracking links (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which tracking links apps are gaining market share on Shopify?
CWILL Order Tracking is gaining tracking links app market share fastest this month, up +14.00pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which tracking links apps are losing market share on Shopify?
17TRACK Order Tracking has lost the most market share this month among tracking links apps (-8.17pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most tracking links Shopify app installs?
United States drives the largest share of tracking links app installs at 24.2%, followed by France at 8.6% and Hong Kong at 7.9%. Use the country picker on the third card to compare market leaders by country.
6. How many tracking links apps does ShopDigest track on Shopify?
ShopDigest tracks 96 tracking links apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
