Retargeting Shopify Apps – Reviews & Rating Trends
(Updated September 2026) Compare reviews and ratings for retargeting Shopify apps and see which apps are gaining the most install momentum. Review counts are the closest proxy to actual installs — Shopify doesn't publish install numbers — so review velocity is one of the strongest signals of merchant adoption for retargeting apps.
Retargeting Shopify Apps — Full Reviews Table
All tracked retargeting Shopify apps ranked by total review count, with new reviews gained vs 30 days ago and average rating. Filter by country and date range; sort by reviews or review velocity.
| App | Reviews | Rating |
|---|---|---|
15,497378 | 4.8 | |
 Google & YouTube | 5,259142 | 4.3 |
5,066648 | 3.7 | |
 Mailchimp Email SMS Marketing | 1,35859 | 4.5 |
 Omega Facebook Pixel, Meta Ads | 97821 | 4.9 |
 MetaShop: Instagram & Facebook | 49858 | 4.9 |
 TxtCart AI: SMS Marketing | 47830 | 4.9 |
 Trackify Facebook Pixel,TikTok | 3835 | 4.8 |
 Whatmore Shoppable Videos&Reel | 3752 | 5.0 |
 AdScale AI Ads Meta/Google Ads | 3692 | 4.8 |
Showing 1-10 out of 91
Key Insights:
- TikTok leads retargeting apps with 15,497 total reviews — 10,238 more than Google & YouTube (5,259).
- Top 3 apps (TikTok, Google & YouTube, Facebook & Instagram) hold 85.3% of all reviews across the top 10 tracked retargeting apps.
- Facebook & Instagram is gaining reviews fastest this month (+648) — strong recent install momentum.
- 10 of 10 top-reviewed retargeting apps gained new reviews this period; 0 saw no net additions.
Retargeting Shopify Apps — Cumulative Review Trend
Monthly cumulative review count for the top 5 retargeting Shopify apps over the past year — a longitudinal view of which apps keep accumulating reviews and which have flattened.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
 TikTok | 13,914637 | 14,624710 | 15,128504 | 15,527399 | 15,838311 | 16,035197 |
 Facebook & Instagram | 4,26434 | 4,28824 | 4,441153 | 5,104663 | 5,547443 | 5,753206 |
| Google & YouTube | 4,836162 | 4,984148 | 5,123139 | 5,267144 | 5,383116 | 5,487104 |
| Mailchimp Email SMS Marketing | 1,14958 | 1,21970 | 1,30283 | 1,36462 | 1,42359 | 1,49370 |
| Omega Facebook Pixel, Meta Ads | 91921 | 93920 | 95718 | 97821 | 99618 | 1,0048 |
Key Insights:
- TikTok's cumulative reviews grew from 6,073 to 16,035 over the charted period — 9,962 new reviews accumulated.
- TikTok's 16,035 cumulative reviews sit 16.0× above Omega Facebook Pixel, Meta Ads's 1,004 at the bottom of the plotted retargeting set — a wide spread between long-running leaders and newer entrants.
Fastest to 1,000 Reviews — Retargeting Shopify Apps
Race-style view of how the top 5 retargeting Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis. Adjust the milestone or app set with the filters above.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Facebook & Instagram | 29 | 5,372 |
| TikTok | 33 | 15,504 |
| Google & YouTube | 40 | 5,144 |
| Omega Facebook Pixel, Meta Ads | 68 | 895 |
| Mailchimp Email SMS Marketing | 75 | 1,369 |
Key Insights:
- Facebook & Instagram reached 1,000 reviews fastest — in 29 months since launch.
- TikTok crossed 1,000 reviews in 33 months — 4 months behind Facebook & Instagram.
- All 5 apps in this set have crossed 1,000 reviews — months-to-1k ranges from 29 to 75, a 46-month spread.
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Most-Reviewed Retargeting Shopify Apps
TikTok leads retargeting Shopify apps with 15,497 cumulative reviews and a 4.8★ average rating. Google & YouTube (5,259 reviews) and Facebook & Instagram (5,066 reviews) round out the top 3. Combined, the top 3 apps hold 85.3% of all reviews across the top tier — a clear leadership tier with a meaningful long tail behind them. Notable mover: Facebook & Instagram added the most new reviews this month (+648) — a strong recent install signal.
TikTok (15,497) and Google & YouTube (5,259) sit close enough on cumulative reviews that current velocity matters more than the totals — for retargeting merchants, the apps adding reviews fastest right now (rather than the ones with the highest absolute count) are usually a better signal of current product-market fit.
Retargeting Shopify Apps — Long-Term Review Trends
TikTok accumulated 9,962 new reviews from Jan 2025 to Sep 2026, growing from 6,073 to 16,035 cumulative reviews — a steep addition rate for retargeting apps. Across the top 5 plotted retargeting apps, the steepest ongoing slopes mark the ones still actively winning new merchants — absolute review counts matter less than recent acceleration when picking apps in a category that's still growing.
Comparing retargeting apps on review trend slope rather than absolute count is the sharper signal — an app gaining reviews fast is winning current merchants, while TikTok's 16,035 cumulative base reflects long-running adoption that may or may not still be translating to new installs.
Review Growth Velocity in Retargeting — Which Apps Grew Fastest
Facebook & Instagram reached 1,000 reviews in 29 months since launch — the fastest ramp among the top 5 retargeting apps tracked here. TikTok in 33 months, Google & YouTube in 40 months, Omega Facebook Pixel, Meta Ads in 68 months, and Mailchimp Email SMS Marketing took 75 months to cross the same milestone, a 46-month spread between the fastest and slowest in the set.
All 5 apps in this set have crossed 1,000 reviews, with current cumulative counts now ranging from 895 (Omega Facebook Pixel, Meta Ads) to 15,504 (TikTok) — a 17.3× difference, showing how far ahead the leader has continued to build past the milestone.
The 46-month gap between Facebook & Instagram's and Mailchimp Email SMS Marketing's time-to-1,000 highlights how unevenly product-market fit landed across this retargeting set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.
Top 5 Apps in Retargeting
- Omega Facebook Pixel, Meta Ads — Has accumulated 1,004 reviews for retargeting at a 4.8★ average.
- Nabu: Google Ads Retargeting — Has accumulated 106 reviews for retargeting at a 4.9★ average.
- MetaShop: Instagram & Facebook — Has accumulated 610 reviews for retargeting at a 5.0★ average.
- Ako Marketing Loyalty Retarget — Has accumulated 130 reviews for retargeting at a 4.9★ average.
- RTB House: AI Retargeting Ads — Has accumulated 6 reviews for retargeting at a 5.0★ average.
Retargeting Shopify Apps — Frequently Asked Questions
1. Which retargeting app has the most reviews on Shopify?
TikTok has the most reviews among retargeting Shopify apps with 15,497 total reviews, ahead of Google & YouTube at 5,259. Sort the table by Reviews (High to Low) to see the full ranked list.
2. How are reviews used to measure retargeting app popularity on Shopify?
Reviews are the closest publicly available proxy for install volume on Shopify — Shopify doesn't publish install counts, so cumulative reviews and review velocity are the standard way to measure adoption. For retargeting apps, this page shows total reviews, new reviews per month, and time-to-1,000 reviews so you can compare both established scale and current momentum.
3. Which retargeting app is gaining reviews fastest on Shopify?
Facebook & Instagram is gaining the most new reviews this month among retargeting apps, adding 648 reviews in the past 30 days. Switch the table sub-tab to "Review Changes" to see all apps ordered by review velocity.
4. Which retargeting app reached 1,000 reviews fastest on Shopify?
Facebook & Instagram hit 1,000 reviews in 29 months since launch — the fastest review ramp among tracked retargeting Shopify apps. Use the "Fastest to 1,000 Reviews" chart above to compare against other apps or change the milestone (5,000, 10,000, etc.).
5. What is the average rating for top retargeting Shopify apps?
The top 5 retargeting apps average 4.5★ across 28,284 combined reviews — a strong overall quality benchmark. Individual ratings appear in the table above; sort by Reviews to see how rating varies across the most-installed apps.
6. How often are review counts for retargeting apps updated on Shopify?
Review counts and rating data refresh weekly on this page. The Reviews Trend chart aggregates monthly intervals by default — switch to weekly granularity for shorter-term signals or yearly for macro trends.
