Retargeting Shopify Apps – Market Share Breakdown
(Updated September 2026) See which retargeting Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Retargeting Shopify Apps — Full Market Share Table
All tracked retargeting Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TikTok | 41.13% | 9.97 | Declining |
| 2 |  Google & YouTube | 21.30% | 3.72 | Declining |
| 3 |  Omega Facebook Pixel, Meta Ads | 16.74% | 5.74 | Climbing |
| 4 |  MetaShop: Instagram & Facebook | 16.09% | 6.70 | Climbing |
| 5 |  Facebook & Instagram | 2.78% | 2.42 | Climbing |
| 6 |  Nabu: Google Ads Retargeting | 0.52% | 0.79 | Declining |
| 7 |  Parkour: Facebook Pixel & Feed | 0.49% | 0.19 | Declining |
| 8 |  Meta & Facebook Pixels by Nabu | 0.24% | 0.12 | Climbing |
| 9 |  Ako Marketing Loyalty Retarget | 0.22% | 0.24 | Declining |
| 10 |  TxtCart AI: SMS Marketing | 0.13% | 0.04 | Declining |
Showing 1-10 out of 23
Key Insights:
- TikTok holds 41.1% share of retargeting app installs — 19.8pp ahead of Google & YouTube (21.3%).
- Top 3 apps (TikTok, Google & YouTube, Omega Facebook Pixel, Meta Ads) account for 79.2% of all retargeting install share — a competitive market.
- MetaShop: Instagram & Facebook is gaining share fastest this month (+6.70pp) — the largest single gainer among the top retargeting apps by share.
- TikTok is losing share fastest (-9.97pp) — could indicate a churning user base or a stronger challenger gaining ground.
Retargeting Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 retargeting Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| TikTok | 54.0%18.49 | 52.1%1.95 | 51.0%1.07 | 41.1%9.93 | 37.9%3.16 | 29.9%8.01 |
| MetaShop: Instagram & Facebook | 5.7%2.03 | 8.3%2.67 | 9.4%1.06 | 16.2%6.79 | 18.3%2.1 | 26.0%7.7 |
| Omega Facebook Pixel, Meta Ads | 11.1%21.03 | 10.8%0.27 | 11.0%0.23 | 16.6%5.55 | 17.4%0.79 | 22.7%5.39 |
| Google & YouTube | 26.1%5.51 | 25.5%0.58 | 25.0%0.45 | 21.3%3.72 | 20.7%0.64 | 13.3%7.42 |
| Facebook & Instagram | 0.2%0.07 | 0.2%0.01 | 0.4%0.19 | 2.9%2.51 | 4.3%1.46 | 6.5%2.19 |
Key Insights:
- TikTok's share expanded from 23.6% → 29.9% over the charted period.
- Of the top 5 tracked retargeting apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Retargeting Shopify Apps by Country
Per-country market share rankings for retargeting Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | |  | | |
| 5 | |
Key Insights:
- TikTok leads retargeting apps in 2 of 4 tracked markets (United States, United Kingdom).
- TikTok leads worldwide, but 2 of 4 tracked markets crown a different leader — Google & YouTube in India, Omega Facebook Pixel, Meta Ads in China.
⚠️ Data issue or feedback?
Reach out to us at [email protected].
Top 5 Apps in Retargeting
- Omega Facebook Pixel, Meta Ads — Leads retargeting apps with 22.7% install share, rated 4.8★ — gaining share this month.
- Nabu: Google Ads Retargeting — Holds 0.4% of retargeting app install share, rated 4.9★ — losing share this month.
- MetaShop: Instagram & Facebook — Holds 26.0% of retargeting app install share, rated 5.0★ — gaining share this month.
- Ako Marketing Loyalty Retarget — Holds 0.3% of retargeting app install share, rated 4.9★.
- RTB House: AI Retargeting Ads — Holds 0.0% of retargeting app install share, rated 5.0★.
Retargeting Shopify Apps — Frequently Asked Questions
1. Which retargeting app has the highest market share on Shopify?
TikTok currently holds the highest market share for retargeting apps at 41.1%, but the category is competitive — Google & YouTube is close behind at 21.3%. The right choice depends on your specific store needs.
2. How is market share calculated for retargeting Shopify apps?
For retargeting (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which retargeting apps are gaining market share on Shopify?
MetaShop: Instagram & Facebook is gaining retargeting app market share fastest this month, up +6.70pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which retargeting apps are losing market share on Shopify?
TikTok has lost the most market share this month among retargeting apps (-9.97pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most retargeting Shopify app installs?
United States drives the largest share of retargeting app installs at 40.7%, followed by United Kingdom at 5.4% and Canada at 3.6%. Use the country picker on the third card to compare market leaders by country.
6. How many retargeting apps does ShopDigest track on Shopify?
ShopDigest tracks 96 retargeting apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share retargeting app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under retargeting (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For retargeting, TikTok leads on share; see the rankings tab for who currently holds #1 position.
