Order Options Shopify Apps – Market Share Breakdown
(Updated September 2026) See which order options Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Order Options Shopify Apps — Full Market Share Table
All tracked order options Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  OPTIS Product Options, Variant | 38.14% | 2.75 | Declining |
| 2 |  Globo Product Options, Variant | 25.94% | 0.56 | Declining |
| 3 |  Easify Custom Product Options | 25.64% | 0.79 | Climbing |
| 4 |  17TRACK Order Tracking | 4.98% | 1.62 | Climbing |
| 5 |  Order Printer Pro: PDF Invoice | 1.17% | 0.73 | Climbing |
| 6 |  EasyFlow Product Options | 0.91% | 0.06 | Climbing |
| 7 |  Infinite Options: Product opt | 0.88% | 0.52 | Climbing |
| 8 |  CWILL Order Tracking | 0.72% | 0.12 | Climbing |
| 9 |  Track123 Order Tracking | 0.44% | 0.01 | Climbing |
| 10 |  GLO Color Swatch Variant Image | 0.37% | 0.08 | Climbing |
Showing 1-10 out of 24
Key Insights:
- OPTIS Product Options, Variant holds 38.1% share of order options app installs — 12.2pp ahead of Globo Product Options, Variant (25.9%).
- Top 3 apps (OPTIS Product Options, Variant, Globo Product Options, Variant, Easify Custom Product Options) account for 89.7% of all order options install share — a fragmented market.
- 17TRACK Order Tracking is gaining share fastest this month (+1.62pp) — the largest single gainer among the top order options apps by share.
- OPTIS Product Options, Variant is losing share fastest (-2.75pp) — could indicate a churning user base or a stronger challenger gaining ground.
Order Options Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 order options Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| 17TRACK Order Tracking | 3.3% | 6.1%2.78 | 3.4%2.69 | 5.0%1.61 | 12.0%6.97 | 30.4%18.41 |
| Easify Custom Product Options | 4.7%0.06 | 3.1%1.57 | 25.0%21.92 | 25.7%0.65 | 23.1%2.54 | 27.2%4.12 |
| OPTIS Product Options, Variant | 44.2%0.96 | 51.4%7.22 | 40.6%10.77 | 38.1%2.5 | 33.9%4.24 | 25.6%8.27 |
| Globo Product Options, Variant | 24.0%0.92 | 31.3%7.34 | 26.6%4.72 | 25.9%0.64 | 24.0%1.91 | 10.0%14.04 |
| Order Printer Pro: PDF Invoice | 1.9%0.02 | 0.5%1.36 | 0.4%0.1 | 1.2%0.74 | 4.6%3.38 | 3.6%0.97 |
Key Insights:
- 17TRACK Order Tracking's share expanded from 2.8% → 30.4% over the charted period.
- Of the top 5 tracked order options apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Order Options Shopify Apps by Country
Per-country market share rankings for order options Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- OPTIS Product Options, Variant leads order options apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- OPTIS Product Options, Variant leads worldwide, but China bucks the trend — 17TRACK Order Tracking leads there.
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Top 5 Apps in Order Options
- Customs Buddy — Leads order options apps with 0.2% install share, rated 4.8★.
- PGC Scan and Ship — Holds 0.3% of order options app install share, rated 5.0★ — gaining share this month.
- OPTIS Product Options, Variant — Holds 25.6% of order options app install share, rated 4.9★ — losing share this month.
- Easify Custom Product Options — Holds 27.2% of order options app install share, rated 4.9★ — gaining share this month.
- 17TRACK Order Tracking — Holds 30.4% of order options app install share, rated 4.9★ — gaining share this month.
Order Options Shopify Apps — Frequently Asked Questions
1. Which order options app has the highest market share on Shopify?
OPTIS Product Options, Variant ranks #1 by share among order options apps at 38.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for order options Shopify apps?
For order options (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which order options apps are gaining market share on Shopify?
17TRACK Order Tracking is gaining order options app market share fastest this month, up +1.62pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which order options apps are losing market share on Shopify?
OPTIS Product Options, Variant has lost the most market share this month among order options apps (-2.75pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most order options Shopify app installs?
United States drives the largest share of order options app installs at 31.2%, followed by United Kingdom at 9.4% and France at 5.5%. Use the country picker on the third card to compare market leaders by country.
6. How many order options apps does ShopDigest track on Shopify?
ShopDigest tracks 96 order options apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share order options app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under order options (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For order options, OPTIS Product Options, Variant leads on share; see the rankings tab for who currently holds #1 position.
