Lookalike Audiences Shopify Apps – Market Share Breakdown
(Updated October 2026) See which lookalike audiences Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Lookalike Audiences Shopify Apps — Full Market Share Table
All tracked lookalike audiences Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Facebook & Instagram | 50.33% | 3.43 | Climbing |
| 2 |  Google & YouTube | 47.74% | 3.64 | Declining |
| 3 |  Magik AI Social Media AutoPost | 1.07% | 0.30 | Climbing |
| 4 |  Trackify Facebook Pixel,TikTok | 0.36% | 0.10 | Climbing |
| 5 |  OC Meta Pixel‑ Facebook Pixels | 0.16% | 0.08 | Climbing |
| 6 |  Meta & Facebook Pixels by Nabu | 0.16% | 0.34 | Declining |
| 7 |  Orichi ChatGPT Ads‑ OpenAI Ads | 0.08% | 0.08 | Climbing |
| 8 |  Reddit Ads | 0.03% | 0.01 | Climbing |
| 9 |  Littledata ‑ The Data Layer | 0.02% | 0.02 | Declining |
| 10 |  PostPilot Direct Mail Platform | 0.02% | 0.00 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Facebook & Instagram holds 50.3% share of lookalike audiences app installs — 2.6pp ahead of Google & YouTube (47.7%).
- Top 3 apps (Facebook & Instagram, Google & YouTube, Magik AI Social Media AutoPost) account for 99.1% of all lookalike audiences install share — a concentrated market.
- Facebook & Instagram is gaining share fastest this month (+3.43pp) — the largest single gainer among the top lookalike audiences apps by share.
- Google & YouTube is losing share fastest (-3.64pp) — could indicate a churning user base or a stronger challenger gaining ground.
Lookalike Audiences Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 lookalike audiences Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Facebook & Instagram | 4.7% | 14.0%9.29 | 34.5%20.47 | 44.2%9.73 | 48.1%3.83 | 50.3%2.27 |
| Google & YouTube | 91.7% | 83.2%8.52 | 63.6%19.61 | 54.1%9.5 | 50.0%4.03 | 47.7%2.29 |
| Magik AI Social Media AutoPost | 0.0% | 0.1%0.04 | 0.1%0.03 | 0.3%0.21 | 1.0%0.69 | 1.1%0.09 |
| Trackify Facebook Pixel,TikTok | 0.7% | 0.5%0.25 | 0.4%0.06 | 0.3%0.15 | 0.4%0.1 | 0.4% |
| OC Meta Pixel‑ Facebook Pixels | 0.3% | 0.3%0.04 | 0.1%0.25 | 0.1% | 0.1% | 0.2%0.07 |
Key Insights:
- Facebook & Instagram's share expanded from 4.7% → 50.3% over the charted period.
- Of the top 5 tracked lookalike audiences apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Lookalike Audiences Shopify Apps by Country
Per-country market share rankings for lookalike audiences Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | ||
| 3 | | | |  | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Facebook & Instagram leads lookalike audiences apps in 2 of 4 tracked markets (United States, United Kingdom).
- Facebook & Instagram leads worldwide, but 2 of 4 tracked markets crown a different leader — Google & YouTube in India, Google & YouTube in China.
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Top 5 Apps in Lookalike Audiences
- Google & YouTube — Leads lookalike audiences apps with 47.7% install share, rated 4.5★ — losing share this month.
- Facebook & Instagram — Holds 50.3% of lookalike audiences app install share, rated 3.9★ — gaining share this month.
- Magik AI Social Media AutoPost — Holds 1.1% of lookalike audiences app install share, rated 4.8★ — gaining share this month.
- Trackify Facebook Pixel,TikTok — Holds 0.4% of lookalike audiences app install share, rated 4.8★ — gaining share this month.
- OC Meta Pixel‑ Facebook Pixels — Holds 0.2% of lookalike audiences app install share, rated 5.0★ — gaining share this month.
Lookalike Audiences Shopify Apps — Frequently Asked Questions
1. Which lookalike audiences app has the highest market share on Shopify?
Facebook & Instagram dominates the lookalike audiences category on Shopify with 50.3% of installs — 2.6pp ahead of Google & YouTube. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for lookalike audiences Shopify apps?
For lookalike audiences (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which lookalike audiences apps are gaining market share on Shopify?
Facebook & Instagram is gaining lookalike audiences app market share fastest this month, up +3.43pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which lookalike audiences apps are losing market share on Shopify?
Google & YouTube has lost the most market share this month among lookalike audiences apps (-3.64pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most lookalike audiences Shopify app installs?
United States drives the largest share of lookalike audiences app installs at 33.6%, followed by United Kingdom at 5.8% and Canada at 4.8%. Use the country picker on the third card to compare market leaders by country.
6. How many lookalike audiences apps does ShopDigest track on Shopify?
ShopDigest tracks 96 lookalike audiences apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share lookalike audiences app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under lookalike audiences (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For lookalike audiences, Facebook & Instagram leads on share; see the rankings tab for who currently holds #1 position.
