Facebook Shopify Apps – Market Share Breakdown
(Updated September 2026) See which facebook Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Facebook Shopify Apps — Full Market Share Table
All tracked facebook Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Facebook & Instagram | 77.83% | 24.75 | Climbing |
| 2 |  MetaShop: Instagram & Facebook | 14.17% | 14.91 | Declining |
| 3 |  ∞ Facebook & Instagram Shop AI | 3.67% | 4.17 | Declining |
| 4 |  Parkour: Facebook Pixel & Feed | 1.92% | 3.46 | Declining |
| 5 |  Omega Facebook Pixel, Meta Ads | 1.41% | 0.28 | Declining |
| 6 |  Meta & Facebook Pixels by Nabu | 0.33% | 1.18 | Declining |
| 7 |  Simprosys Google Shopping Feed | 0.27% | 0.30 | Declining |
| 8 |  AI ‑ Easy Ads for Facebook Ads | 0.10% | 0.02 | Declining |
| 9 |  ∞ Facebook Pixel ‑Tiktok Pixel | 0.10% | 0.02 | Climbing |
| 10 |  Multifeed Google Shopping Feed | 0.05% | 0.07 | Declining |
Showing 1-10 out of 25
Key Insights:
- Facebook & Instagram holds 77.8% share of facebook app installs — 63.7pp ahead of MetaShop: Instagram & Facebook (14.2%).
- Top 3 apps (Facebook & Instagram, MetaShop: Instagram & Facebook, ∞ Facebook & Instagram Shop AI) account for 95.7% of all facebook install share — a concentrated market.
- Facebook & Instagram is gaining share fastest this month (+24.75pp) — the largest single gainer among the top facebook apps by share.
- MetaShop: Instagram & Facebook is losing share fastest (-14.91pp) — could indicate a churning user base or a stronger challenger gaining ground.
Facebook Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 facebook Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Facebook & Instagram | 47.0%1.17 | 39.7%7.26 | 55.2%15.44 | 78.5%23.32 | 83.7%5.22 | 84.6%0.9 |
| MetaShop: Instagram & Facebook | 27.8%0.78 | 36.0%8.22 | 27.8%8.19 | 13.8%13.99 | 11.1%2.75 | 10.5%0.54 |
| ∞ Facebook & Instagram Shop AI | 10.5%0.21 | 10.2%0.29 | 7.4%2.81 | 3.5%3.86 | 2.8%0.79 | 2.6%0.2 |
| Omega Facebook Pixel, Meta Ads | 1.1%1.99 | 2.3%1.23 | 1.6%0.69 | 1.4%0.27 | 0.5%0.85 | 0.9%0.4 |
| Parkour: Facebook Pixel & Feed | 10.5%1.02 | 8.6%1.9 | 5.2%3.43 | 1.8%3.32 | 1.1%0.74 | 0.8%0.25 |
Key Insights:
- Facebook & Instagram's share contracted from 93.6% → 84.6% over the charted period.
- Of the top 5 tracked facebook apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Facebook Shopify Apps by Country
Per-country market share rankings for facebook Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Facebook & Instagram leads facebook apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Facebook & Instagram leads worldwide, but China bucks the trend — Parkour: Facebook Pixel & Feed leads there.
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Top 5 Apps in Facebook
- Facebook & Instagram — Leads facebook apps with 84.6% install share, rated 3.8★ — gaining share this month.
- MetaShop: Instagram & Facebook — Holds 10.5% of facebook app install share, rated 5.0★ — losing share this month.
- Parkour: Facebook Pixel & Feed — Holds 0.8% of facebook app install share, rated 5.0★ — losing share this month.
- ∞ Facebook & Instagram Shop AI — Holds 2.6% of facebook app install share, rated 4.9★ — losing share this month.
- Omega Facebook Pixel, Meta Ads — Holds 0.9% of facebook app install share, rated 4.8★ — gaining share this month.
Facebook Shopify Apps — Frequently Asked Questions
1. Which facebook app has the highest market share on Shopify?
Facebook & Instagram dominates the facebook category on Shopify with 77.8% of installs — 63.7pp ahead of MetaShop: Instagram & Facebook. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for facebook Shopify apps?
For facebook (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which facebook apps are gaining market share on Shopify?
Facebook & Instagram is gaining facebook app market share fastest this month, up +24.75pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which facebook apps are losing market share on Shopify?
MetaShop: Instagram & Facebook has lost the most market share this month among facebook apps (-14.91pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most facebook Shopify app installs?
United States drives the largest share of facebook app installs at 41.3%, followed by United Kingdom at 6.0% and Australia at 5.1%. Use the country picker on the third card to compare market leaders by country.
6. How many facebook apps does ShopDigest track on Shopify?
ShopDigest tracks 96 facebook apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
