Engagement Metrics Shopify Apps – Market Share Breakdown
(Updated September 2026) See which engagement metrics Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Engagement Metrics Shopify Apps — Full Market Share Table
All tracked engagement metrics Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TikTok | 63.84% | 3.10 | Declining |
| 2 |  Google & YouTube | 30.05% | 0.26 | Climbing |
| 3 |  Facebook & Instagram | 4.41% | 2.72 | Climbing |
| 4 |  Parkour: Facebook Pixel & Feed | 0.73% | 0.13 | Declining |
| 5 |  Omega Facebook Pixel, Meta Ads | 0.71% | 0.17 | Climbing |
| 6 |  Meta & Facebook Pixels by Nabu | 0.13% | 0.08 | Climbing |
| 7 |  Snapchat Ads | 0.05% | 0.01 | Climbing |
| 8 |  Trackify Facebook Pixel,TikTok | 0.02% | 0.01 | Climbing |
| 9 |  AI ‑ Easy Ads for Facebook Ads | 0.01% | 0.02 | Declining |
| 10 |  Ⓩ Facebook Pixel Tiktok Pixel | 0.01% | 0.01 | Declining |
Showing 1-10 out of 23
Key Insights:
- TikTok holds 63.8% share of engagement metrics app installs — 33.8pp ahead of Google & YouTube (30.1%).
- Top 3 apps (TikTok, Google & YouTube, Facebook & Instagram) account for 98.3% of all engagement metrics install share — a competitive market.
- Facebook & Instagram is gaining share fastest this month (+2.72pp) — the largest single gainer among the top engagement metrics apps by share.
- TikTok is losing share fastest (-3.10pp) — could indicate a churning user base or a stronger challenger gaining ground.
Engagement Metrics Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 engagement metrics Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| TikTok | — | 67.6% | 66.8%0.83 | 63.7%3.09 | 59.8%3.88 | 56.8%3.03 |
| Google & YouTube | — | 30.1% | 29.8%0.28 | 30.0%0.25 | 29.6%0.4 | 30.4%0.78 |
| Facebook & Instagram | — | 0.3% | 1.8%1.49 | 4.6%2.75 | 9.3%4.77 | 11.3%2 |
| Omega Facebook Pixel, Meta Ads | — | 0.7% | 0.5%0.15 | 0.7%0.16 | 0.2%0.51 | 0.6%0.4 |
| Parkour: Facebook Pixel & Feed | — | 1.0% | 0.8%0.12 | 0.7%0.14 | 0.6%0.1 | 0.6%0.05 |
Key Insights:
- TikTok's share contracted from 67.6% → 56.8% over the charted period.
- Of the top 5 tracked engagement metrics apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Engagement Metrics Shopify Apps by Country
Per-country market share rankings for engagement metrics Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | ||
| 3 | | | |||
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- TikTok leads engagement metrics apps in 2 of 4 tracked markets (United States, United Kingdom).
- TikTok leads worldwide, but 2 of 4 tracked markets crown a different leader — Google & YouTube in India, Google & YouTube in China.
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Top 5 Apps in Engagement Metrics
- Google & YouTube — Leads engagement metrics apps with 30.4% install share, rated 4.5★ — gaining share this month.
- TikTok — Holds 56.8% of engagement metrics app install share, rated 4.8★ — losing share this month.
- Parkour: Facebook Pixel & Feed — Holds 0.6% of engagement metrics app install share, rated 5.0★ — losing share this month.
- Facebook & Instagram — Holds 11.4% of engagement metrics app install share, rated 3.8★ — gaining share this month.
- Omega Facebook Pixel, Meta Ads — Holds 0.6% of engagement metrics app install share, rated 4.8★ — gaining share this month.
Engagement Metrics Shopify Apps — Frequently Asked Questions
1. Which engagement metrics app has the highest market share on Shopify?
TikTok currently holds the highest market share for engagement metrics apps at 63.8%, but the category is competitive — Google & YouTube is close behind at 30.1%. The right choice depends on your specific store needs.
2. How is market share calculated for engagement metrics Shopify apps?
For engagement metrics (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which engagement metrics apps are gaining market share on Shopify?
Facebook & Instagram is gaining engagement metrics app market share fastest this month, up +2.72pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which engagement metrics apps are losing market share on Shopify?
TikTok has lost the most market share this month among engagement metrics apps (-3.10pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most engagement metrics Shopify app installs?
United States drives the largest share of engagement metrics app installs at 38.0%, followed by United Kingdom at 5.2% and France at 4.9%. Use the country picker on the third card to compare market leaders by country.
6. How many engagement metrics apps does ShopDigest track on Shopify?
ShopDigest tracks 96 engagement metrics apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share engagement metrics app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under engagement metrics (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For engagement metrics, TikTok leads on share; see the rankings tab for who currently holds #1 position.
