Email Campaigns Shopify Apps – Market Share Breakdown
(Updated September 2026) See which email campaigns Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Email Campaigns Shopify Apps — Full Market Share Table
All tracked email campaigns Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Flow | 64.44% | 0.61 | Declining |
| 2 |  Klaviyo: Email Marketing & SMS | 20.54% | 10.94 | Climbing |
| 3 |  SendWILL Popup Email Marketing | 10.47% | 10.29 | Declining |
| 4 |  Brevo PushOwl: Email,Push,SMS | 1.84% | 0.08 | Declining |
| 5 |  Omnisend Email Marketing & SMS | 1.27% | 0.06 | Climbing |
| 6 |  Pop Convert ‑ Pop Ups, Banners | 0.96% | 0.87 | Climbing |
| 7 |  Mailchimp Email SMS Marketing | 0.19% | 0.93 | Declining |
| 8 |  Wiz ‑ AI Email Marketing | 0.10% | 0.07 | Climbing |
| 9 |  TA Banner Slider, Sales Pop up | 0.07% | 0.01 | Declining |
| 10 |  CWILL(Trustoo) Product Reviews | 0.06% | 0.00 | Declining |
Showing 1-10 out of 24
Key Insights:
- Shopify Flow holds 64.4% share of email campaigns app installs — 43.9pp ahead of Klaviyo: Email Marketing & SMS (20.5%).
- Top 3 apps (Shopify Flow, Klaviyo: Email Marketing & SMS, SendWILL Popup Email Marketing) account for 95.4% of all email campaigns install share — a fragmented market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+10.94pp) — the largest single gainer among the top email campaigns apps by share.
- SendWILL Popup Email Marketing is losing share fastest (-10.29pp) — could indicate a churning user base or a stronger challenger gaining ground.
Email Campaigns Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 email campaigns Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Shopify Flow | — | 66.2% | 65.1%1.13 | 64.5%0.61 | 74.7%10.29 | 77.5%2.75 |
| Klaviyo: Email Marketing & SMS | — | 7.0% | 9.6%2.64 | 20.6%10.92 | 17.6%2.9 | 16.9%0.78 |
| Brevo PushOwl: Email,Push,SMS | — | 2.0% | 1.9%0.05 | 1.9%0.07 | 0.9%0.91 | 2.1%1.12 |
| Omnisend Email Marketing & SMS | — | 1.1% | 1.2%0.11 | 1.3%0.07 | 1.3%0.05 | 1.6%0.29 |
 Judge.me Email Marketing | — | — | — | — | — | 0.7% |
Key Insights:
- Shopify Flow's share expanded from 66.2% → 77.5% over the charted period.
- Of the top 5 tracked email campaigns apps, 4 grew share and 0 lost share — leader is widening the gap.
Top Email Campaigns Shopify Apps by Country
Per-country market share rankings for email campaigns Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | | | | | |
| 5 | | | |
Key Insights:
- Shopify Flow leads email campaigns apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Shopify Flow leads worldwide, but China bucks the trend — SendWILL Popup Email Marketing leads there.
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Top 5 Apps in Email Campaigns
- Judge.me Email Marketing — Leads email campaigns apps with 0.7% install share, rated 5.0★ — gaining share this month.
- Klaviyo: Email Marketing & SMS — Holds 16.9% of email campaigns app install share, rated 4.7★ — gaining share this month.
- Shopify Flow — Holds 77.5% of email campaigns app install share, rated 4.7★ — gaining share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 2.1% of email campaigns app install share, rated 4.9★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 1.6% of email campaigns app install share, rated 4.8★ — losing share this month.
Email Campaigns Shopify Apps — Frequently Asked Questions
1. Which email campaigns app has the highest market share on Shopify?
Shopify Flow ranks #1 by share among email campaigns apps at 64.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for email campaigns Shopify apps?
For email campaigns (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which email campaigns apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining email campaigns app market share fastest this month, up +10.94pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which email campaigns apps are losing market share on Shopify?
SendWILL Popup Email Marketing has lost the most market share this month among email campaigns apps (-10.29pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most email campaigns Shopify app installs?
United States drives the largest share of email campaigns app installs at 40.4%, followed by United Kingdom at 7.1% and Australia at 5.3%. Use the country picker on the third card to compare market leaders by country.
6. How many email campaigns apps does ShopDigest track on Shopify?
ShopDigest tracks 96 email campaigns apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share email campaigns app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under email campaigns (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For email campaigns, Shopify Flow leads on share; see the rankings tab for who currently holds #1 position.
