Custom Segments Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom segments Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Segments Shopify Apps — Full Market Share Table
All tracked custom segments Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Flow | 69.36% | 19.54 | Climbing |
| 2 |  Attrac Popup, Announcement Bar | 14.67% | 1.49 | Climbing |
| 3 |  Klaviyo: Email Marketing & SMS | 12.16% | 1.24 | Climbing |
| 4 |  Discounty: Bulk Discount Sales | 1.48% | 0.94 | Declining |
| 5 |  AppHero: Free Gifts BOGO Offer | 1.29% | 0.62 | Climbing |
| 6 |  Brevo PushOwl: Email,Push,SMS | 0.49% | 0.15 | Climbing |
| 7 |  Discount Mixer: Bulk Discounts | 0.19% | 0.16 | Declining |
| 8 |  Hulk Contact Form Builder | 0.10% | 21.86 | Declining |
| 9 |  SMART Functions Creator | 0.06% | 0.02 | Climbing |
| 10 |  Zigpoll Customer Surveys | 0.05% | 0.02 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Shopify Flow holds 69.4% share of custom segments app installs — 54.7pp ahead of Attrac Popup, Announcement Bar (14.7%).
- Top 3 apps (Shopify Flow, Attrac Popup, Announcement Bar, Klaviyo: Email Marketing & SMS) account for 96.2% of all custom segments install share — a fragmented market.
- Shopify Flow is gaining share fastest this month (+19.54pp) — the largest single gainer among the top custom segments apps by share.
- Hulk Contact Form Builder is losing share fastest (-21.86pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Segments Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom segments Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Shopify Flow | — | 49.5% | 49.8%0.25 | 69.3%19.54 | 69.3%0.03 | 68.8%0.5 |
| Klaviyo: Email Marketing & SMS | — | 7.8% | 10.9%3.17 | 12.2%1.23 | 14.1%1.98 | 15.0%0.83 |
| Attrac Popup, Announcement Bar | — | 26.8% | 13.3%13.51 | 14.7%1.4 | 13.7%0.96 | 13.4%0.33 |
| AppHero: Free Gifts BOGO Offer | — | 0.4% | 0.7%0.29 | 1.3%0.64 | 1.7%0.4 | 1.7%0.01 |
| Brevo PushOwl: Email,Push,SMS | — | 1.3% | 0.3%0.95 | 0.5%0.16 | 0.3%0.23 | 0.5%0.19 |
Key Insights:
- Shopify Flow's share expanded from 49.5% → 68.8% over the charted period.
- Of the top 5 tracked custom segments apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Custom Segments Shopify Apps by Country
Per-country market share rankings for custom segments Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | | | | | |
| 3 | | | |||
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- Shopify Flow leads custom segments apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Segments
- Attrac Popup, Announcement Bar — Leads custom segments apps with 13.4% install share, rated 5.0★ — losing share this month.
- Klaviyo: Email Marketing & SMS — Holds 15.0% of custom segments app install share, rated 4.7★ — gaining share this month.
- Shopify Flow — Holds 68.8% of custom segments app install share, rated 4.7★ — losing share this month.
- AppHero: Free Gifts BOGO Offer — Holds 1.7% of custom segments app install share, rated 5.0★ — gaining share this month.
- Discount Mixer: Bulk Discounts — Holds 0.3% of custom segments app install share, rated 5.0★ — losing share this month.
Custom Segments Shopify Apps — Frequently Asked Questions
1. Which custom segments app has the highest market share on Shopify?
Shopify Flow ranks #1 by share among custom segments apps at 69.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for custom segments Shopify apps?
For custom segments (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom segments apps are gaining market share on Shopify?
Shopify Flow is gaining custom segments app market share fastest this month, up +19.54pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom segments apps are losing market share on Shopify?
Hulk Contact Form Builder has lost the most market share this month among custom segments apps (-21.86pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom segments Shopify app installs?
United States drives the largest share of custom segments app installs at 38.5%, followed by United Kingdom at 7.0% and Australia at 5.6%. Use the country picker on the third card to compare market leaders by country.
6. How many custom segments apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom segments apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom segments app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom segments (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom segments, Shopify Flow leads on share; see the rankings tab for who currently holds #1 position.
