Custom Campaigns Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom campaigns Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Campaigns Shopify Apps — Full Market Share Table
All tracked custom campaigns Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Flow | 78.43% | 2.65 | Declining |
| 2 |  Klaviyo: Email Marketing & SMS | 15.91% | 2.07 | Climbing |
| 3 |  Omnisend Email Marketing & SMS | 2.30% | 0.05 | Climbing |
| 4 |  Pop Convert ‑ Pop Ups, Banners | 1.49% | 1.15 | Climbing |
| 5 |  Brevo PushOwl: Email,Push,SMS | 1.42% | 0.10 | Declining |
| 6 |  Wiz ‑ AI Email Marketing | 0.19% | 0.00 | Declining |
| 7 |  Mailchimp Email SMS Marketing | 0.15% | 0.44 | Declining |
| 8 |  Abandoned Cart Email Marketing | 0.04% | 0.09 | Declining |
| 9 |  XFlow Back in Stock Alert | 0.04% | 0.02 | Climbing |
| 10 |  Grid & Pixel Email‑SMS‑Popups | 0.01% | 0.00 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Shopify Flow holds 78.4% share of custom campaigns app installs — 62.5pp ahead of Klaviyo: Email Marketing & SMS (15.9%).
- Top 3 apps (Shopify Flow, Klaviyo: Email Marketing & SMS, Omnisend Email Marketing & SMS) account for 96.6% of all custom campaigns install share — a fragmented market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+2.07pp) — the largest single gainer among the top custom campaigns apps by share.
- Shopify Flow is losing share fastest (-2.65pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Campaigns Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom campaigns Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Shopify Flow | — | 84.5% | 81.0%3.48 | 78.4%2.62 | 76.9%1.53 | 76.5%0.39 |
| Klaviyo: Email Marketing & SMS | — | 10.3% | 13.9%3.55 | 15.9%2.03 | 18.2%2.25 | 19.3%1.1 |
| Brevo PushOwl: Email,Push,SMS | — | 1.6% | 1.5%0.08 | 1.4%0.08 | 1.3%0.15 | 2.3%0.97 |
| Omnisend Email Marketing & SMS | — | 2.1% | 2.2%0.15 | 2.3%0.07 | 2.4%0.08 | 1.0%1.37 |
| Pop Convert ‑ Pop Ups, Banners | — | 0.7% | 0.3%0.38 | 1.5%1.13 | 0.6%0.87 | 0.3%0.26 |
Key Insights:
- Shopify Flow's share contracted from 84.5% → 76.5% over the charted period.
- Of the top 5 tracked custom campaigns apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Custom Campaigns Shopify Apps by Country
Per-country market share rankings for custom campaigns Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | | ||||
| 3 | | | | | |
| 4 | | | |||
| 5 | | | |
Key Insights:
- Shopify Flow leads custom campaigns apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Campaigns
- Klaviyo: Email Marketing & SMS — Leads custom campaigns apps with 19.3% install share, rated 4.7★ — gaining share this month.
- Shopify Flow — Holds 76.5% of custom campaigns app install share, rated 4.7★ — losing share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 2.3% of custom campaigns app install share, rated 4.9★ — gaining share this month.
- Abandoned Cart Email Marketing — Holds 0.2% of custom campaigns app install share, rated 4.9★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 1.0% of custom campaigns app install share, rated 4.8★ — losing share this month.
Custom Campaigns Shopify Apps — Frequently Asked Questions
1. Which custom campaigns app has the highest market share on Shopify?
Shopify Flow ranks #1 by share among custom campaigns apps at 78.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for custom campaigns Shopify apps?
For custom campaigns (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom campaigns apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining custom campaigns app market share fastest this month, up +2.07pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom campaigns apps are losing market share on Shopify?
Shopify Flow has lost the most market share this month among custom campaigns apps (-2.65pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom campaigns Shopify app installs?
United States drives the largest share of custom campaigns app installs at 40.5%, followed by United Kingdom at 7.2% and Australia at 5.3%. Use the country picker on the third card to compare market leaders by country.
6. How many custom campaigns apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom campaigns apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom campaigns app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom campaigns (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom campaigns, Shopify Flow leads on share; see the rankings tab for who currently holds #1 position.
