Buy Now Pay Later Shopify Apps – Market Share Breakdown
(Updated September 2026) See which buy now pay later Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Buy Now Pay Later Shopify Apps — Full Market Share Table
All tracked buy now pay later Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  PayPal Pay Later Messaging | 58.10% | 33.76 | Climbing |
| 2 |  Partialy: Partial COD Payment | 11.38% | 23.64 | Declining |
| 3 |  Faire: Buy Wholesale | 8.55% | 0.37 | Declining |
| 4 |  Scala Parcelamento Installment | 6.54% | 12.34 | Declining |
| 5 |  Preorder Now Presale Timesact | 6.27% | 0.16 | Climbing |
| 6 |  Afterpay On‑Site Messaging | 5.81% | 4.82 | Climbing |
| 7 |  Zip On‑Site Messaging | 2.66% | 2.30 | Declining |
| 8 |  Wi Buy Now: Sticky Add to Cart | 0.27% | 0.08 | Declining |
| 9 |  Addora Pre‑Order & Ship Later | 0.12% | 0.02 | Climbing |
| 10 |  TryOnify: Buy Now, Pay Later | 0.10% | 0.00 | Declining |
Showing 1-10 out of 24
Key Insights:
- PayPal Pay Later Messaging holds 58.1% share of buy now pay later app installs — 46.7pp ahead of Partialy: Partial COD Payment (11.4%).
- Top 3 apps (PayPal Pay Later Messaging, Partialy: Partial COD Payment, Faire: Buy Wholesale) account for 78.0% of all buy now pay later install share — a fragmented market.
- PayPal Pay Later Messaging is gaining share fastest this month (+33.76pp) — the largest single gainer among the top buy now pay later apps by share.
- Partialy: Partial COD Payment is losing share fastest (-23.64pp) — could indicate a churning user base or a stronger challenger gaining ground.
Buy Now Pay Later Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 buy now pay later Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Partialy: Partial COD Payment | 35.4%12.39 | 11.5%23.88 | 35.5%23.97 | 12.0%23.46 | 17.2%5.17 | 28.3%11.13 |
| Afterpay On‑Site Messaging | 1.1%0.53 | 4.2%3.04 | 1.0%3.2 | 6.1%5.14 | 15.0%8.9 | 17.4%2.35 |
| Faire: Buy Wholesale | 10.1%3.91 | 11.8%1.68 | 8.9%2.91 | 9.0%0.12 | 15.0%6.01 | 17.2%2.21 |
| PayPal Pay Later Messaging | 6.0%5.9 | 16.7%10.71 | 24.1%7.42 | 56.1%32.02 | 9.0%47.13 | 13.9%4.89 |
| Preorder Now Presale Timesact | 3.5%0.8 | 8.1%4.66 | 6.1%2.01 | 6.7%0.56 | 10.9%4.25 | 12.5%1.57 |
Key Insights:
- Partialy: Partial COD Payment's share expanded from 3.0% → 28.3% over the charted period.
- Of the top 5 tracked buy now pay later apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Buy Now Pay Later Shopify Apps by Country
Per-country market share rankings for buy now pay later Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- PayPal Pay Later Messaging leads buy now pay later apps in 2 of 4 tracked markets (China, United Kingdom).
- PayPal Pay Later Messaging leads worldwide, but 2 of 4 tracked markets crown a different leader — Faire: Buy Wholesale in United States, Partialy: Partial COD Payment in India.
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Top 5 Apps in Buy Now Pay Later
- SellQ Buy Now Pay Later Badge — Leads buy now pay later apps with 0 install share.
- TryOnify: Buy Now, Pay Later — Holds 0 of buy now pay later app install share, rated 5.0★ — losing share this month.
- Afterpay On‑Site Messaging — Holds 17.4% of buy now pay later app install share, rated 3.1★ — gaining share this month.
- PayPal Pay Later Messaging — Holds 13.9% of buy now pay later app install share, rated 3.2★ — gaining share this month.
- Klarna On‑Site Messaging — Holds 3.0% of buy now pay later app install share, rated 2.5★ — gaining share this month.
Buy Now Pay Later Shopify Apps — Frequently Asked Questions
1. Which buy now pay later app has the highest market share on Shopify?
PayPal Pay Later Messaging ranks #1 by share among buy now pay later apps at 58.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for buy now pay later Shopify apps?
For buy now pay later (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which buy now pay later apps are gaining market share on Shopify?
PayPal Pay Later Messaging is gaining buy now pay later app market share fastest this month, up +33.76pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which buy now pay later apps are losing market share on Shopify?
Partialy: Partial COD Payment has lost the most market share this month among buy now pay later apps (-23.64pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most buy now pay later Shopify app installs?
United States drives the largest share of buy now pay later app installs at 25.5%, followed by India at 23.1% and Australia at 13.0%. Use the country picker on the third card to compare market leaders by country.
6. How many buy now pay later apps does ShopDigest track on Shopify?
ShopDigest tracks 96 buy now pay later apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share buy now pay later app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under buy now pay later (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For buy now pay later, PayPal Pay Later Messaging leads on share; see the rankings tab for who currently holds #1 position.
