Buy Now Pay Later Shopify Apps – Analytics & Insights
(Updated September 2026) Track the top buy now pay later Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.
Top Buy Now Pay Later Shopify Apps Ranked Today
Top 10 buy now pay later Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market Share | Reviews |
|---|---|---|---|
 SellQ Buy Now Pay Later Badge | 1 | 0.00% | 0 0 |
 TryOnify: Buy Now, Pay Later | 2 7 | 0.00% 0.12 | 5 0 |
 Afterpay On‑Site Messaging | 3 | 17.37% 6.90 | 57 0 |
 PayPal Pay Later Messaging | 4 | 13.90% 5.52 | 22 1 |
 Klarna On‑Site Messaging | 5 1 | 2.98% 2.53 | 118 1 |
 Partialy: Partial COD Payment | 6 1 | 28.29% 16.03 | 76 4 |
 Scala Parcelamento Installment | 7 5 | 6.45% 42.90 | 111 2 |
 White‑labeled BNPL Widgets | 8 3 | 0.00% | 0 0 |
 Zip On‑Site Messaging | 9 1 | 0.20% 0.02 | 7 0 |
 Fundiin – Buy Now Pay Later | 10 | 0.00% | 1 0 |
Key Insights:
- SellQ Buy Now Pay Later Badge commands 0 market share, 0.0pp ahead of TryOnify: Buy Now, Pay Later — a fragmented buy now pay later category.
- In the last 30 days, 3 apps climbed and 3 dropped in ranking among the top 10 tracked buy now pay later apps.
- Partialy: Partial COD Payment added the most new reviews this month (+4) — strong adoption momentum.
- Note: Partialy: Partial COD Payment holds higher market share (28.3%) than the rank-#1 app SellQ Buy Now Pay Later Badge — share and App Store rank don't align in this category, so cross-checking both views matters.
Live Ranking and Market Share Trends for Buy Now Pay Later Shopify Apps
Monthly ranking and market share trends for the top 5 buy now pay later Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| SellQ Buy Now Pay Later Badge | — | — | — | — | #1 | #1 |
| TryOnify: Buy Now, Pay Later | #3 | #85 | #91 | #9 | #27 | #2 |
| Afterpay On‑Site Messaging | #72 | #52 | #72 | #43 | #31 | #3 |
| PayPal Pay Later Messaging | #618 | #42 | #31 | #12 | #54 | #41 |
| Klarna On‑Site Messaging | #82 | #62 | #82 | #53 | #61 | #51 |
Key Insights:
- SellQ Buy Now Pay Later Badge's ranking held steady from #1 to #1 over the charted period.
- 3 of 5 top buy now pay later apps improved their position; 0 declined — a mixed picture.
- Partialy: Partial COD Payment's market share is 28.3% — gaining +25.3pp since the start of the chart.
Buy Now Pay Later Shopify Apps — Market Share by Country
Top 5 countries driving installs for buy now pay later Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market Share | Change |
|---|---|---|
 United States | 25.5% | 10.04 |
 India | 23.1% | 13.56 |
 Australia | 13.0% | 6.32 |
 United Kingdom | 10.6% | 5.16 |
 Brazil | 5.5% | 37.30 |
Key Insights:
- United States accounts for 25.5% of buy now pay later app installs — the single largest market.
- Top 3 markets (United States, India, Australia) collectively cover 61.6% of all tracked buy now pay later installs — globally distributed demand.
- India is the fastest-growing market this month (+13.6pp) — emerging demand worth watching.
Fastest to 1,000 Reviews — Buy Now Pay Later Shopify Apps
Race-style view of how the top 4 buy now pay later Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Klarna On‑Site Messaging | Not yet reached | 100 |
| Afterpay On‑Site Messaging | Not yet reached | 50 |
| PayPal Pay Later Messaging | Not yet reached | 21 |
| TryOnify: Buy Now, Pay Later | Not yet reached | 5 |
Key Insights:
- 4 of the top 4 buy now pay later apps haven't yet crossed 1,000 reviews — Klarna On‑Site Messaging is closest at 100 cumulative.
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Top Buy Now Pay Later Shopify Apps Ranked by Position
SellQ Buy Now Pay Later Badge ranks #1 for buy now pay later with 0 share — the leader position in a fragmented field where many apps are within striking distance, 0.0pp ahead of TryOnify: Buy Now, Pay Later (0). Afterpay On‑Site Messaging sits at #3 with 17.4% share, rounding out the top tier. The top 3 apps together hold only 17.4% — meaning buy now pay later is a fragmented market where lower-ranked apps still capture significant share. TryOnify: Buy Now, Pay Later is the standout mover this month, climbing 7 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.
Buy Now Pay Later is a fragmented market — the top 3 apps together hold only 17.4% of installs, leaving SellQ Buy Now Pay Later Badge's 0 lead modest in absolute terms and Afterpay On‑Site Messaging at 17.4% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate buy now pay later options more than rank does.
Live Ranking and Market Share Trends Across Buy Now Pay Later Shopify Apps
SellQ Buy Now Pay Later Badge held #1 steadily from Aug 2026 to Sep 2026 — an entrenched leader in buy now pay later that challengers haven't displaced. Across the top 5 plotted buy now pay later apps, 3 improved their ranking while 0 declined — the category is moving upward overall. Partialy: Partial COD Payment's share expanded +25.3pp from 3.0% (Sep 2025) to 28.3% (Sep 2026) — a sustained widening of the gap against other buy now pay later apps over this window.
3 of 5 plotted buy now pay later apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.
Review Growth Velocity in Buy Now Pay Later — Which Apps Grew Fastest
None of the top 4 buy now pay later apps tracked here have yet crossed 1,000 reviews. Klarna On‑Site Messaging leads the set on current cumulative reviews with 100 — closest to the milestone, at roughly 10% of the way there.
With no app in this buy now pay later set having crossed 1,000 reviews, the category is still in early adoption. Klarna On‑Site Messaging is the closest to breaking out at 100 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.
Top 5 Apps in Buy Now Pay Later
- SellQ Buy Now Pay Later Badge — Tops the buy now pay later rankings with 0 market share and 0 reviews.
- TryOnify: Buy Now, Pay Later — Climbed 7 positions this month to rank #2 — 0 share, 5.0★.
- Afterpay On‑Site Messaging — Ranks #3 for buy now pay later with 17.4% market share and 3.1★.
- PayPal Pay Later Messaging — Ranks #4 for buy now pay later with 13.9% market share and 3.2★.
- Klarna On‑Site Messaging — Climbed 1 position this month to rank #5 — 3.0% share, 2.5★.
Buy Now Pay Later Shopify Apps — Frequently Asked Questions
1. What is the best buy now pay later app on Shopify?
buy now pay later is a fragmented market on Shopify — SellQ Buy Now Pay Later Badge ranks #1 with 0 market share, but multiple apps capture meaningful share. Compare the top 5 on rankings, market share, and reviews to find the right fit for your store.
2. Which buy now pay later app has the highest market share on Shopify?
SellQ Buy Now Pay Later Badge holds the highest market share among buy now pay later apps at 0. Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many buy now pay later apps are tracked on Shopify?
ShopDigest tracks 96 buy now pay later apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which buy now pay later app is growing the fastest on Shopify?
TryOnify: Buy Now, Pay Later has shown the strongest ranking momentum, climbing 7 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are buy now pay later apps most popular on Shopify?
United States has the highest concentration of buy now pay later app installs at 25.5%, followed by India at 23.1%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for buy now pay later on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
