Bulk Messaging Shopify Apps – Market Share Breakdown
(Updated October 2026) See which bulk messaging Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Bulk Messaging Shopify Apps — Full Market Share Table
All tracked bulk messaging Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 78.99% | 3.04 | Declining |
| 2 |  Brevo PushOwl: Email,Push,SMS | 15.16% | 4.97 | Climbing |
| 3 |  TxtCart AI: SMS Marketing | 3.39% | 0.19 | Declining |
| 4 |  Mailchimp Email SMS Marketing | 2.11% | 1.61 | Declining |
| 5 |  YSMS ‑ SMS Marketing | 0.12% | 0.02 | Climbing |
| 6 |  Spur: AI Chat & Helpdesk | 0.07% | 0.12 | Declining |
| 7 |  WhatFlow: Whatsapp Automation | 0.04% | 0.03 | Declining |
| 8 |  Mobile Message SMS Australia | 0.03% | 0.03 | Climbing |
| 9 |  Convertway: WhatsApp, SMS, RCS | 0.03% | 0.01 | Climbing |
| 10 |  Grid & Pixel Email‑SMS‑Popups | 0.01% | 0.02 | Declining |
Showing 1-10 out of 22
Key Insights:
- Klaviyo: Email Marketing & SMS holds 79.0% share of bulk messaging app installs — 63.8pp ahead of Brevo PushOwl: Email,Push,SMS (15.2%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Brevo PushOwl: Email,Push,SMS, TxtCart AI: SMS Marketing) account for 97.5% of all bulk messaging install share — a concentrated market.
- Brevo PushOwl: Email,Push,SMS is gaining share fastest this month (+4.97pp) — the largest single gainer among the top bulk messaging apps by share.
- Klaviyo: Email Marketing & SMS is losing share fastest (-3.04pp) — could indicate a churning user base or a stronger challenger gaining ground.
Bulk Messaging Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 bulk messaging Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 55.5% | 63.0%7.52 | 67.9%4.87 | 71.0%3.16 | 71.9%0.85 | 78.8%6.87 |
| Brevo PushOwl: Email,Push,SMS | 27.9% | 22.2%5.64 | 19.8%2.41 | 16.5%3.33 | 16.4%0.1 | 15.4%0.99 |
| TxtCart AI: SMS Marketing | 7.0% | 6.3%0.63 | 6.6%0.27 | 5.8%0.83 | 5.6%0.17 | 3.4%2.22 |
| Mailchimp Email SMS Marketing | 8.4% | 7.3%1.08 | 4.6%2.68 | 5.9%1.29 | 5.5%0.37 | 2.1%3.45 |
| YSMS ‑ SMS Marketing | 0.1% | 0.1%0.02 | 0.1%0.02 | 0.2%0.04 | 0.2%0.05 | 0.1%0.09 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 55.5% → 78.8% over the charted period.
- Of the top 5 tracked bulk messaging apps, 1 grew share and 3 lost share — leader is widening the gap.
Top Bulk Messaging Shopify Apps by Country
Per-country market share rankings for bulk messaging Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- Klaviyo: Email Marketing & SMS leads bulk messaging apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but India bucks the trend — Brevo PushOwl: Email,Push,SMS leads there.
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Top 5 Apps in Bulk Messaging
- Klaviyo: Email Marketing & SMS — Leads bulk messaging apps with 78.8% install share, rated 4.7★ — losing share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 15.4% of bulk messaging app install share, rated 4.8★ — gaining share this month.
- Twilio: Order Alert & Bulk SMS — Holds 0 of bulk messaging app install share, rated 4.8★.
- TxtCart AI: SMS Marketing — Holds 3.4% of bulk messaging app install share, rated 4.9★ — losing share this month.
- YSMS ‑ SMS Marketing — Holds 0.1% of bulk messaging app install share, rated 4.7★.
Bulk Messaging Shopify Apps — Frequently Asked Questions
1. Which bulk messaging app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the bulk messaging category on Shopify with 79.0% of installs — 63.8pp ahead of Brevo PushOwl: Email,Push,SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for bulk messaging Shopify apps?
For bulk messaging (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which bulk messaging apps are gaining market share on Shopify?
Brevo PushOwl: Email,Push,SMS is gaining bulk messaging app market share fastest this month, up +4.97pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which bulk messaging apps are losing market share on Shopify?
Klaviyo: Email Marketing & SMS has lost the most market share this month among bulk messaging apps (-3.04pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most bulk messaging Shopify app installs?
United States drives the largest share of bulk messaging app installs at 39.6%, followed by United Kingdom at 7.9% and Australia at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many bulk messaging apps does ShopDigest track on Shopify?
ShopDigest tracks 96 bulk messaging apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
