Branding Shopify Apps – Market Share Breakdown
(Updated October 2026) See which branding Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Branding Shopify Apps — Full Market Share Table
All tracked branding Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  17TRACK Order Tracking | 70.36% | 1.15 | Climbing |
| 2 |  Faire: Buy Wholesale | 13.91% | 0.31 | Climbing |
| 3 |  EPROLO‑Dropshipping & Branding | 10.13% | 0.42 | Climbing |
| 4 |  Track123 Order Tracking | 1.88% | 0.15 | Declining |
| 5 |  BuckyDrop‑Branded Dropshipping | 1.27% | 0.07 | Climbing |
| 6 |  Preorder, Back In Stock ‑ STOQ | 0.72% | 0.48 | Climbing |
| 7 |  Shopify Collabs | 0.56% | 0.35 | Climbing |
| 8 |  Order Printer Pro: PDF Invoice | 0.37% | 0.03 | Climbing |
| 9 |  ETP Sort Hide Payment Methods | 0.19% | 0.19 | Climbing |
| 10 |  Consentmo GDPR Compliance | 0.14% | 0.05 | Declining |
Showing 1-10 out of 26
Key Insights:
- 17TRACK Order Tracking holds 70.4% share of branding app installs — 56.4pp ahead of Faire: Buy Wholesale (13.9%).
- Top 3 apps (17TRACK Order Tracking, Faire: Buy Wholesale, EPROLO‑Dropshipping & Branding) account for 94.4% of all branding install share — a fragmented market.
- 17TRACK Order Tracking is gaining share fastest this month (+1.15pp) — the largest single gainer among the top branding apps by share.
- Track123 Order Tracking is losing share fastest (-0.15pp) — could indicate a churning user base or a stronger challenger gaining ground.
Branding Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 branding Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| 17TRACK Order Tracking | 2.9% | 1.7%1.21 | 1.7%0.01 | 68.6%66.9 | 69.5%0.82 | 55.3%14.16 |
| Faire: Buy Wholesale | 40.0% | 41.0%1.06 | 40.3%0.74 | 13.6%26.75 | 13.9%0.37 | 26.9%12.98 |
| EPROLO‑Dropshipping & Branding | 18.3% | 18.6%0.27 | 18.7%0.18 | 9.7%9.05 | 10.3%0.64 | 12.7%2.36 |
| BuckyDrop‑Branded Dropshipping | 0.3% | 0.4%0.09 | 0.8%0.37 | 1.2%0.42 | 1.3%0.16 | 1.5%0.17 |
| Track123 Order Tracking | 27.6% | 27.8%0.12 | 28.3%0.51 | 3.0%25.26 | 2.8%0.24 | 0.9%1.86 |
Key Insights:
- 17TRACK Order Tracking's share expanded from 2.9% → 55.3% over the charted period.
- Of the top 5 tracked branding apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Branding Shopify Apps by Country
Per-country market share rankings for branding Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | | | | |
Key Insights:
- 17TRACK Order Tracking leads branding apps in all 4 tracked markets — United States, India, China, United Kingdom.
⚠️ Data issue or feedback?
Reach out to us at [email protected].
Top 5 Apps in Branding
- EPROLO‑Dropshipping & Branding — Leads branding apps with 12.7% install share, rated 4.8★ — gaining share this month.
- Faire: Buy Wholesale — Holds 26.9% of branding app install share, rated 4.9★ — gaining share this month.
- 17TRACK Order Tracking — Holds 55.3% of branding app install share, rated 4.9★ — losing share this month.
- BuckyDrop‑Branded Dropshipping — Holds 1.5% of branding app install share, rated 5.0★ — gaining share this month.
- Redo — Holds 0 of branding app install share, rated 4.9★.
Branding Shopify Apps — Frequently Asked Questions
1. Which branding app has the highest market share on Shopify?
17TRACK Order Tracking ranks #1 by share among branding apps at 70.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for branding Shopify apps?
For branding (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which branding apps are gaining market share on Shopify?
17TRACK Order Tracking is gaining branding app market share fastest this month, up +1.15pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which branding apps are losing market share on Shopify?
Track123 Order Tracking has lost the most market share this month among branding apps (-0.15pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most branding Shopify app installs?
United States drives the largest share of branding app installs at 40.6%, followed by France at 7.2% and United Kingdom at 7.1%. Use the country picker on the third card to compare market leaders by country.
6. How many branding apps does ShopDigest track on Shopify?
ShopDigest tracks 96 branding apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share branding app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under branding (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For branding, 17TRACK Order Tracking leads on share; see the rankings tab for who currently holds #1 position.
