Birthday Shopify Apps – Rankings & Position History
(Updated September 2026) Track how birthday Shopify apps rank on the Shopify App Store over time. This keyword page shows the full rankings table for tracked birthday apps as of today, plus monthly position trends so you can see who's climbing and who's slipping.
Birthday Shopify Apps — Full Rankings Table
All tracked birthday Shopify apps ranked by current App Store position, with rank change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by date range, sortable by rank or rank change.
| App | Rank | Status |
|---|---|---|
 Happy Birthday Email by UW | 1 | Leader |
 Birthday Upsell Discount | 2 | Stable |
 Klaviyo: Email Marketing & SMS | 3 1 | Climbing |
 Happy Birthday Marketing | 4 1 | Declining |
 Birthday Email Marketing | 5 | Stable |
 Brevo PushOwl: Email,Push,SMS | 6 | Stable |
 TxtCart AI: SMS Marketing | 7 1 | Climbing |
 Mailchimp Email SMS Marketing | 8 1 | Declining |
 YSMS ‑ SMS Marketing | 9 | Stable |
 Casa Loyalty Points & Rewards | 10 1 | Climbing |
Showing 1-10 out of 96
Key Insights:
- Birthday Upsell Discount ranks #1 for birthday Shopify apps — 1 position ahead of Happy Birthday Email by UW at #2.
- Among the top 10 tracked birthday apps, 2 climbed and 4 declined in rank over the past 30 days — a mixed top tier.
- Happy Birthday Marketing is the biggest climber, gaining 1 position this month to reach #3.
- Klaviyo: Email Marketing & SMS dropped 1 position this month to #4 — the largest single decliner in the top 10 birthday apps.
Birthday Shopify Apps — Ranking Position Over Time
Monthly ranking trajectory for the top 5 birthday Shopify apps over the past year — pick any apps, change date range, or switch to Ranking Changes to see per-interval movement.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Birthday Upsell Discount | #2 | #11 | #21 | #2 | #11 | #1 |
| Happy Birthday Email by UW | #3 | #21 | #11 | #1 | #21 | #2 |
| Happy Birthday Marketing | #1 | #32 | #3 | #41 | #31 | #3 |
| Klaviyo: Email Marketing & SMS | #41 | #4 | #4 | #31 | #41 | #4 |
| Birthday Email Marketing | #51 | #5 | #5 | #5 | #5 | #5 |
Key Insights:
- Birthday Upsell Discount's ranking improved from #4 to #1 over the charted period.
- 2 of 5 top birthday apps improved their position; 2 declined — a mixed picture.
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Top Birthday Shopify Apps by Current Ranking
Birthday Upsell Discount holds the #1 position for birthday Shopify apps. Happy Birthday Email by UW sits at #2 and Happy Birthday Marketing at #3, rounding out the top tier. Happy Birthday Marketing is the standout mover this month, climbing 1 position to #3 — a momentum signal worth tracking.
2 climbed and 4 declined among the top 10 birthday apps this month — the top of the table is broadly held while lower positions are contested, so for merchants comparing options, the relevant peer set depends on how close any given app is to today's #1.
Long-Term Ranking Trends Across Birthday Shopify Apps
Birthday Upsell Discount climbed from #4 to #1 over the charted period — a 3-position gain among birthday apps. Among the top 5 plotted birthday apps, 2 improved and 2 declined — rankings reshuffled without a single category-wide direction.
With 4 of 5 plotted apps moving in the charted window, the birthday category's competitive order is still being decided — recent trajectory is a sharper signal than current position alone.
Top 5 Apps in Birthday
- Birthday Upsell Discount — Holds the #1 birthday ranking on the Shopify App Store, rated 4.9★.
- Happy Birthday Email by UW — Ranks #2 for birthday on the Shopify App Store, rated 5.0★.
- Happy Birthday Marketing — Climbed 1 position this month to #3 for birthday, rated 4.6★.
- Klaviyo: Email Marketing & SMS — Slipped 1 position this month to #4 for birthday, rated 4.7★.
- Birthday Email Marketing — Ranks #5 for birthday on the Shopify App Store, rated 5.0★.
Birthday Shopify Apps — Frequently Asked Questions
1. Which birthday app ranks #1 on Shopify?
Birthday Upsell Discount currently ranks #1 for birthday apps on the Shopify App Store and holds 1.0% market share (-0.36pp vs 30 days ago). Rankings refresh weekly — see the trend chart above for how this position has changed over time.
2. How are birthday Shopify apps ranked?
Rankings on this page reflect each app's position in Shopify's keyword search results for "birthday", which Shopify computes from a mix of merchant install volume, review velocity, and recency. Apps beyond position #22 receive zero traffic in our market share calculation since merchants rarely scroll that far.
3. Which birthday apps are climbing the rankings on Shopify?
Happy Birthday Marketing has shown the strongest ranking momentum among birthday apps, climbing 1 position to #3 over the past 30 days. Sort the rankings table by Rank Change (Low to High) to surface the full set of recent gainers.
4. How often do birthday app rankings change on Shopify?
Birthday rankings show a mixed pattern — some leaders hold steady while challengers in positions #2–#10 reshuffle. Use the date range filter to compare any two snapshots.
5. Which birthday apps lost rank positions recently?
Klaviyo: Email Marketing & SMS dropped the most among the top 10 tracked birthday apps, slipping 1 position to #4 over the past 30 days. Switch the table sub-tab to "Ranking Changes" to see all decliners ordered by movement size.
6. How many birthday apps does ShopDigest track on Shopify?
ShopDigest tracks 96 birthday apps on the Shopify App Store. The full list is paginated in the table above — adjust the date range and sort order to drill into any window.
7. Why don't apps ranked beyond #22 show market share for birthday?
For keyword pages, market share is rank-weighted: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 receive zero weight. This reflects Shopify search behaviour — merchants almost never scroll past the top of the results, so positions further down don't translate to installs.
