Birthday Shopify Apps – Rankings & Position History
(Updated October 2026) Track how birthday Shopify apps rank on the Shopify App Store over time. This keyword page shows the full rankings table for tracked birthday apps as of today, plus monthly position trends so you can see who's climbing and who's slipping.
Birthday Shopify Apps — Full Rankings Table
All tracked birthday Shopify apps ranked by current App Store position, with rank change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by date range, sortable by rank or rank change.
| App | Rank | Status |
|---|---|---|
 Happy Birthday Email by UW | 1 1 | Climbing |
 Birthday Upsell Discount | 2 1 | Declining |
 Happy Birthday Marketing | 3 | Stable |
 Klaviyo: Email Marketing & SMS | 4 | Stable |
 Birthday Email Marketing | 5 | Stable |
 Essent Loyalty Program Rewards | 6 1 | Climbing |
 Brevo PushOwl: Email,Push,SMS | 7 1 | Declining |
 Omnisend Email Marketing & SMS | 8 | Stable |
 TxtCart AI: SMS Marketing | 9 | Stable |
 Mailchimp Email SMS Marketing | 10 | Stable |
Showing 1-10 out of 96
Key Insights:
- Birthday Upsell Discount ranks #1 for birthday Shopify apps — 1 position ahead of Birthday Email Marketing at #2.
- Among the top 10 tracked birthday apps, 5 climbed and 1 declined in rank over the past 30 days — an actively reshuffling top tier.
- Birthday Email Marketing is the biggest climber, gaining 3 positions this month to reach #2.
- Happy Birthday Email by UW dropped 8 positions this month to #10 — the largest single decliner in the top 10 birthday apps.
Birthday Shopify Apps — Ranking Position Over Time
Monthly ranking trajectory for the top 5 birthday Shopify apps over the past year — pick any apps, change date range, or switch to Ranking Changes to see per-interval movement.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Birthday Upsell Discount | #11 | #21 | #2 | #11 | #1 | #1 |
| Birthday Email Marketing | #5 | #5 | #5 | #5 | #5 | #23 |
| Happy Birthday Marketing | #32 | #3 | #41 | #31 | #3 | #3 |
| Klaviyo: Email Marketing & SMS | #4 | #4 | #31 | #41 | #4 | #4 |
| Essent Loyalty Program Rewards | — | — | — | #7 | #61 | #51 |
Key Insights:
- Birthday Upsell Discount's ranking improved from #6 to #1 over the charted period.
- 3 of 5 top birthday apps improved their position; 2 declined — an actively reshuffling market.
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Top Birthday Shopify Apps by Current Ranking
Birthday Upsell Discount holds the #1 position for birthday Shopify apps. Birthday Email Marketing sits at #2 and Happy Birthday Marketing at #3, rounding out the top tier. Birthday Email Marketing is the standout mover this month, climbing 3 positions to #2 — a momentum signal worth tracking.
Active reshuffling in birthday app rankings makes recent rank trajectory a sharper signal than today's position — when this many positions change month over month, climbers often have the stronger 6-month outlook compared to the current #1.
Long-Term Ranking Trends Across Birthday Shopify Apps
Birthday Upsell Discount climbed from #6 to #1 over the charted period — a 5-position gain among birthday apps. Across the top 5 plotted birthday apps, 3 improved their position while 2 declined — a category in upward motion.
Sustained climbing of this magnitude (5 positions) for the leader is a strong signal — when birthday app rankings move this far over the charted window, it usually reflects real merchant adoption shifts rather than short-term App Store fluctuation.
Top 5 Apps in Birthday
- Birthday Upsell Discount — Holds the #1 birthday ranking on the Shopify App Store, rated 5.0★.
- Birthday Email Marketing — Climbed 3 positions this month to #2 for birthday, rated 5.0★.
- Happy Birthday Marketing — Ranks #3 for birthday on the Shopify App Store, rated 4.5★.
- Klaviyo: Email Marketing & SMS — Ranks #4 for birthday on the Shopify App Store, rated 4.7★.
- Essent Loyalty Program Rewards — Climbed 1 position this month to #5 for birthday, rated 5.0★.
Birthday Shopify Apps — Frequently Asked Questions
1. Which birthday app ranks #1 on Shopify?
Birthday Upsell Discount currently ranks #1 for birthday apps on the Shopify App Store and holds 0.9% market share (-0.12pp vs 30 days ago). Rankings refresh weekly — see the trend chart above for how this position has changed over time.
2. How are birthday Shopify apps ranked?
Rankings on this page reflect each app's position in Shopify's keyword search results for "birthday", which Shopify computes from a mix of merchant install volume, review velocity, and recency. Apps beyond position #22 receive zero traffic in our market share calculation since merchants rarely scroll that far.
3. Which birthday apps are climbing the rankings on Shopify?
Birthday Email Marketing has shown the strongest ranking momentum among birthday apps, climbing 3 positions to #2 over the past 30 days. Sort the rankings table by Rank Change (Low to High) to surface the full set of recent gainers.
4. How often do birthday app rankings change on Shopify?
Birthday rankings have been moving meaningfully this month — challengers are actively gaining on incumbents. Use the date range filter on the table to see exactly which apps moved between any two dates.
5. Which birthday apps lost rank positions recently?
Happy Birthday Email by UW dropped the most among the top 10 tracked birthday apps, slipping 8 positions to #10 over the past 30 days. Switch the table sub-tab to "Ranking Changes" to see all decliners ordered by movement size.
6. How many birthday apps does ShopDigest track on Shopify?
ShopDigest tracks 96 birthday apps on the Shopify App Store. The full list is paginated in the table above — adjust the date range and sort order to drill into any window.
7. Why don't apps ranked beyond #22 show market share for birthday?
For keyword pages, market share is rank-weighted: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 receive zero weight. This reflects Shopify search behaviour — merchants almost never scroll past the top of the results, so positions further down don't translate to installs.
