Birthday Messages Shopify Apps – Market Share Breakdown
(Updated October 2026) See which birthday messages Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Birthday Messages Shopify Apps — Full Market Share Table
All tracked birthday messages Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 71.90% | 0.12 | Climbing |
| 2 |  Brevo PushOwl: Email,Push,SMS | 13.79% | 0.21 | Declining |
| 3 |  Omnisend Email Marketing & SMS | 8.10% | 2.85 | Climbing |
| 4 |  TxtCart AI: SMS Marketing | 3.08% | 2.40 | Declining |
| 5 |  Mailchimp Email SMS Marketing | 2.88% | 0.38 | Declining |
| 6 |  YSMS ‑ SMS Marketing | 0.11% | 0.02 | Climbing |
| 7 |  Grid & Pixel Email‑SMS‑Popups | 0.07% | 0.01 | Declining |
| 8 |  Yozo: Email,SMS, CX AI Agent | 0.03% | 0.01 | Climbing |
| 9 |  BIK Instagram, Whatsapp, Email | 0.02% | 0.00 | Climbing |
| 10 |  Endear AI‑Powered Clienteling | 0.00% | 0.00 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Klaviyo: Email Marketing & SMS holds 71.9% share of birthday messages app installs — 58.1pp ahead of Brevo PushOwl: Email,Push,SMS (13.8%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Brevo PushOwl: Email,Push,SMS, Omnisend Email Marketing & SMS) account for 93.8% of all birthday messages install share — a concentrated market.
- Omnisend Email Marketing & SMS is gaining share fastest this month (+2.85pp) — the largest single gainer among the top birthday messages apps by share.
- TxtCart AI: SMS Marketing is losing share fastest (-2.40pp) — could indicate a churning user base or a stronger challenger gaining ground.
Birthday Messages Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 birthday messages Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 57.9% | 65.2%7.33 | 71.0%5.79 | 70.0%0.93 | 71.1%1.1 | 71.5%0.38 |
| Brevo PushOwl: Email,Push,SMS | 25.1% | 19.9%5.23 | 17.9%1.98 | 8.9%8.96 | 14.0%5.08 | 14.3%0.25 |
| Omnisend Email Marketing & SMS | — | — | — | 14.4% | 8.5%5.91 | 8.0%0.54 |
| TxtCart AI: SMS Marketing | 7.0% | 6.3%0.67 | 6.6%0.33 | 3.1%3.51 | 3.0%0.08 | 3.1%0.05 |
| Mailchimp Email SMS Marketing | 9.6% | 8.3%1.3 | 4.0%4.32 | 3.2%0.79 | 3.0%0.19 | 2.9%0.14 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 57.9% → 71.5% over the charted period.
- Of the top 5 tracked birthday messages apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Birthday Messages Shopify Apps by Country
Per-country market share rankings for birthday messages Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | ||
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Klaviyo: Email Marketing & SMS leads birthday messages apps in 2 of 4 tracked markets (United States, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but 2 of 4 tracked markets crown a different leader — Brevo PushOwl: Email,Push,SMS in India, Omnisend Email Marketing & SMS in China.
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Top 5 Apps in Birthday Messages
- Klaviyo: Email Marketing & SMS — Leads birthday messages apps with 71.5% install share, rated 4.7★ — losing share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 14.3% of birthday messages app install share, rated 4.8★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 8.0% of birthday messages app install share, rated 4.7★ — gaining share this month.
- TxtCart AI: SMS Marketing — Holds 3.1% of birthday messages app install share, rated 4.9★ — losing share this month.
- YSMS ‑ SMS Marketing — Holds 0.1% of birthday messages app install share, rated 4.7★.
Birthday Messages Shopify Apps — Frequently Asked Questions
1. Which birthday messages app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the birthday messages category on Shopify with 71.9% of installs — 58.1pp ahead of Brevo PushOwl: Email,Push,SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for birthday messages Shopify apps?
For birthday messages (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which birthday messages apps are gaining market share on Shopify?
Omnisend Email Marketing & SMS is gaining birthday messages app market share fastest this month, up +2.85pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which birthday messages apps are losing market share on Shopify?
TxtCart AI: SMS Marketing has lost the most market share this month among birthday messages apps (-2.40pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most birthday messages Shopify app installs?
United States drives the largest share of birthday messages app installs at 39.8%, followed by United Kingdom at 8.2% and Australia at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many birthday messages apps does ShopDigest track on Shopify?
ShopDigest tracks 96 birthday messages apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
