Backup Shopify Apps – Market Share Breakdown
(Updated October 2026) See which backup Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Backup Shopify Apps — Full Market Share Table
All tracked backup Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Matrixify: Data Export Import | 57.12% | 14.97 | Climbing |
| 2 |  SEOLab: All in #1 SEO — AI SEO | 18.71% | 0.74 | Climbing |
| 3 |  Filey ‑ Files Backup & Export | 14.30% | 1.82 | Climbing |
| 4 |  Rewind Backups | 5.03% | 0.43 | Climbing |
| 5 |  TinySEO: SEO & Image Optimizer | 1.25% | 1.15 | Declining |
| 6 |  Syncora: Backup & Restore | 0.80% | 0.27 | Declining |
| 7 |  Theme Updater & Backups | OOTS | 0.77% | 0.32 | Climbing |
| 8 |  Altera ‑ Export and Import | 0.53% | 0.49 | Declining |
| 9 |  Ablestar Bulk Product Editor | 0.41% | 0.65 | Declining |
| 10 |  AI Product Description‑ChatGPT | 0.35% | 0.66 | Declining |
Showing 1-10 out of 22
Key Insights:
- Matrixify: Data Export Import holds 57.1% share of backup app installs — 38.4pp ahead of SEOLab: All in #1 SEO — AI SEO (18.7%).
- Top 3 apps (Matrixify: Data Export Import, SEOLab: All in #1 SEO — AI SEO, Filey ‑ Files Backup & Export) account for 90.1% of all backup install share — a competitive market.
- Matrixify: Data Export Import is gaining share fastest this month (+14.97pp) — the largest single gainer among the top backup apps by share.
- TinySEO: SEO & Image Optimizer is losing share fastest (-1.15pp) — could indicate a churning user base or a stronger challenger gaining ground.
Backup Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 backup Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Matrixify: Data Export Import | 48.7%2.54 | 47.7%0.99 | 49.8%2.13 | 41.7%8.12 | 31.4%10.32 | 38.1%6.68 |
| Filey ‑ Files Backup & Export | 5.7%2.16 | 6.0%0.35 | 8.8%2.78 | 7.5%1.24 | 18.3%10.71 | 28.5%10.2 |
| SEOLab: All in #1 SEO — AI SEO | 13.5%2.4 | 15.2%1.69 | 15.4%0.27 | 18.3%2.88 | 20.1%1.74 | 13.4%6.68 |
 TinyBackup ‑ Backups & restore | 4.5%0.15 | 7.7%3.22 | 6.0%1.71 | 10.4%4.42 | 8.3%2.08 | 8.8%0.47 |
| Rewind Backups | 5.5%0.64 | 4.9%0.62 | 4.7%0.24 | 4.7%0.04 | 4.3%0.38 | 3.4%0.85 |
Key Insights:
- Matrixify: Data Export Import's share expanded from 9.2% → 38.1% over the charted period.
- Of the top 5 tracked backup apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Backup Shopify Apps by Country
Per-country market share rankings for backup Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | | | | |
Key Insights:
- Matrixify: Data Export Import leads backup apps in 2 of 4 tracked markets (United States, United Kingdom).
- Matrixify: Data Export Import leads worldwide, but 2 of 4 tracked markets crown a different leader — SEOLab: All in #1 SEO — AI SEO in India, SEOLab: All in #1 SEO — AI SEO in China.
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Top 5 Apps in Backup
- Filey ‑ Files Backup & Export — Leads backup apps with 28.5% install share, rated 4.8★ — gaining share this month.
- TinyBackup ‑ Backups & restore — Holds 8.8% of backup app install share, rated 5.0★ — gaining share this month.
- BackupMaster Backups — Holds 2.0% of backup app install share, rated 4.8★ — losing share this month.
- Rewind Backups — Holds 3.4% of backup app install share, rated 4.3★ — losing share this month.
- Duplify ‑ Duplicate & Backup — Holds 0.9% of backup app install share, rated 4.8★ — gaining share this month.
Backup Shopify Apps — Frequently Asked Questions
1. Which backup app has the highest market share on Shopify?
Matrixify: Data Export Import currently holds the highest market share for backup apps at 57.1%, but the category is competitive — SEOLab: All in #1 SEO — AI SEO is close behind at 18.7%. The right choice depends on your specific store needs.
2. How is market share calculated for backup Shopify apps?
For backup (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which backup apps are gaining market share on Shopify?
Matrixify: Data Export Import is gaining backup app market share fastest this month, up +14.97pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which backup apps are losing market share on Shopify?
TinySEO: SEO & Image Optimizer has lost the most market share this month among backup apps (-1.15pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most backup Shopify app installs?
United States drives the largest share of backup app installs at 37.3%, followed by United Kingdom at 14.8% and Germany at 4.8%. Use the country picker on the third card to compare market leaders by country.
6. How many backup apps does ShopDigest track on Shopify?
ShopDigest tracks 96 backup apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share backup app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under backup (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For backup, Matrixify: Data Export Import leads on share; see the rankings tab for who currently holds #1 position.
